Facebook Plans To Show Ads On Websites

An anonymous reader writes "Facebook is planning to compete directly with Google by working on an update for its ad platform. Facebook will be offering webmasters to place facebook ads on their websites."

Good

[ciderbrew]

Maybe it will die as a product and I can go back to using something better for organising events with people. One large message box sure is fun.

Here it comes

[Flyerman]

The complete monetization of your information. Utilizing cookies and IP addresses obtained via the millions of facebook "like" buttons, cross-referenced with your own postings and the postings of your friends and family; Facebook will deliver advertisements using anyone's likeness on every webpage who subscribes to their service.

Ok so rumor. Details are where?

[garcia]

From the blog post:

There is another twist to this story. Facebook is guarding this news and it is not letting anyone leak it out until they announce it in near future. According to my source, Facebook might launch a broader Facebook Ads platform later this year.

Basically there is nothing to see here so you can move on now. But! If you want to join the rumor mill here we go:

1. Are the payouts going to be competitive with AdSense's? I make more than enough yearly via AdSense to get taxed on the income. Will it be worth it for me to add Facebook too?

2. Will Facebook (or conversely Google) allow me to run both AdSense and FBAds concurrently or will I have to pick one or the other (see #1).

3. Are general users visiting my website more likely to click FBAds than AdSense? Will they be textual and thus fit into my content better or will we be looking at a lot of images/Flash?

So many questions and no answers in the linked content. Boo.

Competition is good but...

[mackil]

... will it work? Yahoo! tried this back in 2005 [webpronews.com] and it failed miserably. Too much promised up front with too little returned. Publishers dropped it like a potato before Yahoo! could improve the contextual workings to increase the CTR. I know because I tried it, and quickly discarded it.

Lesson is, don't promise something you can't deliver, or are planning to deliver at a later date. Odds are, publishers will return to the "tried and true" and never look back.

Will it get past AdBlock Plus?

[NixieBunny]

If not, then I don't expect to notice a change in the Internet.

Re:Good

[Jugalator]

For those of us who desire organizing groups of people online - Facebook is pretty much the only option.

I wonder how they did it before Facebook?