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Blackberry Businesses The Almighty Buck

The (Big) Problem With RIM 341

An anonymous reader writes "Research in Motion, by all accounts, had a terrible week. But things might get even worse. The Canadian technology company posted dismal quarterly earnings numbers, missing revenue and sales targets, while margins continued to shrink. Co-CEO Mike Lazaridis conceded the PlayBook had been thwarted by a lack of apps and content, not necessarily by a weak platform. Like Apple with its iOS, and Microsoft with Windows, creating a successful platform will be dependent on the eco-system it supports, but RIM hasn't shown ability to foster that." Speculation has begun as to whether or not RIM will wind up having a PlayBook firesale in the same vein as the TouchPad.
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The (Big) Problem With RIM

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  • by Kagetsuki ( 1620613 ) on Sunday September 18, 2011 @08:33AM (#37433224)

    From the "Firesale" article: "Keep in mind that these prices are in Canadian dollars" - check the exchange rate, 1USD buys you about 98 cents Canadian. The US dollar is now less valuable than the Canadian dollar. I got the impression the author is still assuming the opposite is true.

  • by bogaboga ( 793279 ) on Sunday September 18, 2011 @08:35AM (#37433230)

    1) Perception: With RIM failing to release a touch screen device at most a few months after the iPhone, they were perceived as a dinosaur in making, especially by the young folks. Google did it with HTC and nobody can say it's been a liability to them.

    2) Pride: Whenever one would ask them about the looming competition from iOS & Android, they would quickly dismiss those concerns with statements pointing to their 'solid' financial positions at the time. Little did they acknowledge that it would be a matter of time before iOS and Android started to 'eat their lunch', after-all these platforms were not static when it came to development.

    3) Strategic vision, or the lack of it: A competent CEO would have [quietly] used the available Android code at the time to develop a 'mock device' for defensive purposes using internal resources. RIM did not. During times like these, they would simply 'out' a mock Android device and the market would probably play along.

    4) Being Canadian: This characteristic is proving to be disadvantageous. The same thing happened to NORTEL, a once successful company in its field. Ever wondered why Canada is the only industrialized company without a car synonymous with it? Heck, even once communist Russia still has Lada.

  • by goose-incarnated ( 1145029 ) on Sunday September 18, 2011 @09:56AM (#37433576) Journal

    Forcing people to buy two devices instead of one was a very, very stupid approach

    Your understanding is wrong. Playbook works just fine without a BlackBerry over WiFi. It has access to any web-based email system, just no on-device support for Email/Calendar at this point. Currently I believe that currently the PlayBook can use the WiFi hotspot features of an Android phone/iPhone for Internet access while you are away from a WiFi network. During the setup of a playbook, one of the first things you do is set up a WiFi network for it to pull in updates; after that it allows you to set up a bridge to a BlackBerry phone for email/calendar/bbm functionality.

    For what it's worth; I do have a Playbook connected to a BlackBerry, and it does continue to work without the phone in range, I just don't have access to my corporate email/calendar/network resources.

    How exactly is the GP wrong? PB has no way to go online without some other device to piggyback on. You still need to get another device to actually get online!.

  • Re:A bad quarter (Score:4, Informative)

    by jon3k ( 691256 ) on Sunday September 18, 2011 @11:07AM (#37433960)
    It may be one bad quarter of financials, but they've been hemorrhaging market share since the introduction of the iPhone. The death of a platform isn't something that happens overnight.

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