Netflix Creates Qwikster For DVD Only Business 481
Frankie70 writes "Netflix CEO Reed Hastings just dropped a bombshell. In the wake of a rapid decline in Netflix's stock price last week, Hastings is taking a bold step by separating the DVD and video streaming services. The DVD-by-mail service will now be called Qwikster, and the streaming service will maintain the Netflix brand."
This isn't the Yahoo! Stocks boards (Score:5, Informative)
So how about an article that documents the effect on us, the customers, not on speculators and investors?
Here, let me get that for you:
Crib notes: squeal, piggies, squeal.
Actual Post (Score:5, Informative)
Here's the actual blog post from Netflix instead of the Techcrunch blogspam that quotes it:
http://blog.netflix.com/2011/09/explanation-and-some-reflections.html [netflix.com]
Games (Score:5, Informative)
For example (an off-topic gaming story follows here), I recently watched X-Men: First Class and the American/Soviet ships primed for battle with each other put me in a Red Alert mood. I had never played the third game in the franchise, because when it came out I was raiding heavily in WoW and not playing anything else. Anyway, I went to check the price on Steam to find out if I had to get a pirated version as a sampler first, and to my surprise there was a free demo. The demo only offered two missions, but after spending an hour messing around with the various units in one mission I decided it was certainly worth the $20. Moral here is, game demos make sales, at least if the game is any good. But it seems to me like the industry simply expects you to rent the game if you want a sample, or else pay the full price, which is likely one of the driving forces of game piracy. Obviously the whole "free of charge" thing is a major draw for pirates, but I can imagine I'm not the only person who buys games, but won't waste $20-$50 until I'm certain it's something I will get several hours out of.
Re:What an unfortunate name... (Score:4, Informative)
Are you sure about that?
http://techcrunch.com/2011/09/18/uh-oh-qwikster-already-has-a-lively-twitter-account-but-its-not-owned-by-netflix/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+(TechCrunch) [techcrunch.com]