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Earth Advertising Businesses IBM Patents The Almighty Buck Your Rights Online

IBM Seeks Patent On Retailer-Rigged Driving Routes 150

Posted by timothy
from the go-here-you'll-like-it dept.
theodp writes "On IBM's Smarter Planet, you may drive further than need be to get to your destination. Big Blue's pending patent for Determining Travel Routes by Using Fee-Based Location Preferences calls for the likes of Walmart, Starbucks, and Best Buy pay a fee in return for having your route calculation service de-optimize driving instructions to make you do a drive-by of their stores, and an additional fee if GPS tracking of your car indicates you actually took the suboptimal route. The same IBM inventors also have a patent pending for Environmental Stewardship Based on Driving Behavior, which calls for yet another fee to be assessed when a retailer-friendly-but-suboptimal route causes your vehicle to enter a congested area and produce more pollution."
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IBM Seeks Patent On Retailer-Rigged Driving Routes

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