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Redbox Raises Its Prices To $1.20 Per Day 232

Posted by samzenpus
from the those-who-don't-know-history dept.
nixkuroi writes "Redbox, apparently not having noticed the backlash against Netflix, has decided to charge its customers 20% more per day. Though there will be a discounted grace period for the first day of rental until Nov. 30 2011, the full pricing increase will kick into effect on December 1."
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Redbox Raises Its Prices To $1.20 Per Day

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  • by bill_mcgonigle (4333) * on Thursday October 27, 2011 @07:55PM (#37863032) Homepage Journal

    The price of everything else is up 20% in the past few years (other than salaries), so why not Redbox? Netflix raised their base price 60%, and fumbled with Qwickster - different story.

    It would be great if the value of the dollar were stable, but it's not, so prices rise. Thanks, Helicopter Ben.

  • by eln (21727) on Thursday October 27, 2011 @08:10PM (#37863170) Homepage
    Redboxes do not operate on cash, you pay with a credit card. That way, if you never return the movie, they can just charge your card for the full price and be done with it.
  • by greghodg (1453715) on Thursday October 27, 2011 @08:11PM (#37863182)
    No. They don't take coins, so it doesn't really matter what they charge. You have to pay with a card. Incidentally, we've found they're great on multi-day road trips with the kids, you can pick up a movie at a RedBox when you stop for lunch, the kids can watch it, and you can return it the next day 800 miles from where you rented it.
  • by Doofus (43075) on Thursday October 27, 2011 @08:23PM (#37863294)
    Redbox pricing change and Netflix erstwhile split are not really in the same league.

    Netflix customers would have had to pay two membership fees monthly with the new Qwikster arrangement, a 60% increase over the prior setup. The key here is that the "service" that customers were paying for and to which they were accustomed, was being substantially modified - into two new services.

    Redbox is simply raising their price, by a marginal $0.20 per rental. For heavy renters, this may be significant over the course of a month. But for most normal renters, this increase is tolerable.

    Even at one rental per day, the difference over a month is only $6. If this is too much for you, perhaps you shouldn't be renting 30 DVDs a month.

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