Amazon Launching eBook Lending Program, Publishers Unenthusiastic

An anonymous reader writes "The Wall Street Journal reports that Amazon is starting a program to lend ebooks to Kindle users. It will allow users to borrow just one title at a time, but readers will be able to keep the borrowed ebook for as long as they want. The initial library will only have around 5,000 titles, because 'None of the six largest publishers in the U.S. is participating.' The article continues, 'Several senior publishing executives said recently they were concerned that a digital-lending program of the sort contemplated by Amazon would harm future sales of their older titles or damage ties to other book retailers. ... The new program, called Kindle Owners' Lending Library, cannot be accessed via apps on other devices, which means it won't work on Apple Inc.'s iPad or iPhone, even though people can read Kindle books on both devices. This restriction is intended to drive Kindle device sales, says Amazon.'"