Bell Canada To Stop Internet Throttling 159
inject_hotmail.com writes "I just caught wind of a story over at the Huff. Bell Canada has written a letter to the CRTC indicating that it will end traffic shaping on March 1, 2012. Although Bell says that this is due to "increasing popularity of streamed video and other traffic" and 'P2P file-sharing, as a proportion of total traffic, has been diminishing,' it's far more likely that they are interested in higher revenue. In all likelihood, the change of heart is based on the fact that Bell has moved most of their customer base to, and offer no alternative to, low-usage-cap UBB packages, which would ultimately generate more income or deter full usage of their service (and thus require less infrastructure investment)."
Marketing cycle (Score:5, Funny)
1. Sell product with *unlimited bandwidth usage. *Restrictions may apply. ... repeat...
2. Implement traffic shaping because of overselling actual available bandwidth
3. Change everyone's plans to tiny, capped plans
4. Announce new *unlimited bandwidth usage plans and upsell existing customers. *Restrictions may apply.