Advertisers Co-Opting The Lorax With Half-Truths About Conservation 265
pigrabbitbear writes with an interesting opinion on the "green" marketing surrounding The Lorax movie adaptation. From the article: "There may be all kinds of reasons to defend the Lorax — Dr. Seuss's wondrous children's fable that's also a seminal book about conservation — from the wrath of Lou Dobbs and Fox News and others to whom the children's book-turned-Disney film is little more than liberal propaganda. ... For adults dealing with the real world of compromise, the Lorax is loved and hated for being such a ridiculously staunch environmentalist. Dude refuses to give an inch, which isn’t realistic, but certainly makes him a compelling character. That character is now being used as a shill for the CX-5, a small SUV that’s being billed as fuel-efficient and eco-friendly. What has the poor Lorax become?"
Tragedy (Score:5, Funny)
That character is now being used as a shill for the CX-5, a small SUV that’s being billed as fuel-efficient and eco-friendly.
I'm more concerned about lightning mcqueen from cars and cars2 being used to sell my kid a lunch box and thermos (true story!)
Come on... slow news day?
Re:News for Nerds (Score:5, Funny)
"To whom."
So... (Score:5, Funny)
Advertisers Co-Opting The Lorax With Half-Truths About Conservation
So about 50% more truth than usual then?
Re:No surprise (Score:5, Funny)
Me too. I am so looking forward to Mickey Mouse as a drug-addicted former child star who beats Minnie Mouse, makes a pornographic movie and ends up choking in his own vomit.
I've been working on the screenplay since 1996. Miramax keeps turning me down for some reason. But as soon as the Mouse is out of copyright, I'm going straight to Searchlight.
Re:I cringed when I saw the trailers (Score:3, Funny)
I am really not certain at all whether there's a misspelling in your post or not...
Re:Tragedy (Score:5, Funny)
No--there using this story as a metric of how many /. readers are sympathetic to OWS and similar political agendas. With all the changes since Taco left (flags?), this subtle quantification and increase in slashvertisements has made it ever more clear how /. will sell its users as product. Damn it. My post is self-fulfilling prophecy.
No, you post is unreadable due to the font.
Re:Not a Disney film! (Score:5, Funny)
Re:Tragedy (Score:5, Funny)
Also unreadable due to poor grammar and an almost total lack of sense.
Re:News for Nerds (Score:2, Funny)
Calm down my little pedantic nerd
His question was addressed to that which Horton heard.