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Advertising The Media

Advertisers Co-Opting The Lorax With Half-Truths About Conservation 265

pigrabbitbear writes with an interesting opinion on the "green" marketing surrounding The Lorax movie adaptation. From the article: "There may be all kinds of reasons to defend the Lorax — Dr. Seuss's wondrous children's fable that's also a seminal book about conservation — from the wrath of Lou Dobbs and Fox News and others to whom the children's book-turned-Disney film is little more than liberal propaganda. ... For adults dealing with the real world of compromise, the Lorax is loved and hated for being such a ridiculously staunch environmentalist. Dude refuses to give an inch, which isn’t realistic, but certainly makes him a compelling character. That character is now being used as a shill for the CX-5, a small SUV that’s being billed as fuel-efficient and eco-friendly. What has the poor Lorax become?"
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Advertisers Co-Opting The Lorax With Half-Truths About Conservation

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  • Earlier Suess (Score:5, Interesting)

    by Mikkeles ( 698461 ) on Tuesday February 28, 2012 @09:31AM (#39184215)

    Early in his career, Geisel drew copy for FLIT (a particularly noxious insect spray) advertising; I wonder if that is what drove him to create such an uncompromising Lorax.

  • by Oswald McWeany ( 2428506 ) on Tuesday February 28, 2012 @10:10AM (#39184509)

    Kinda... and kinda not.

    The difference is like the difference between butterflies and moths; frogs and toads. Sometimes it is easy to tell the difference- sometimes it isn't- and sometimes the common name "shrimp" or "prawn" for a species is technically incorrect.

    Frequently people call larger species "prawn" and smaller species "shrimp". This isn't always true.

    Also, shape of gills is sometimes used- but this isn't always accurate. Sometimes which leg has the dominant pinchers is used- again this isn't always accurate.

    The only truly accurate way to determine if a species is shrimp or prawn is to look at it's DNA. They are both decapods, (like lobster, crayfish, etc), but they diverged a way back.

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