Brazil Retailer Using Facebook Likes On Its Clothing Hangers 112
TheGift73 writes "Retailer, C&A, is putting 'real-time Likes' counters on its hangers in locations around Brazil. The Like data is taken from C&A's Facebook page, where the company has listed its various wares for people to interact with. When a person Likes an item, that Like shows up on the hanger. It is meant to help customers with purchasing decisions. If they are unsure of one item, they can see how many people online think the product is a good buy."
Re:Really smart!! (Score:5, Insightful)
WoW, I wonder who thought that up.
It was thought up by someone who lacks the basic self-esteem required to choose their own clothing.
It's fashion (Score:5, Insightful)
Fashion is always about wearing things other people find good looking.
Re:Really smart!! (Score:5, Insightful)
And you know what, there is nothing wrong with that. It's socializing and often in life it's good to get other people's opinion on things because most of the time your own are self-constrained and wrong. I guess in introvert geeks mind asking other people for help shames them as they feel it's some kind of competition to be aware and knowledgeable about everything. In normal people's mind it's ok and actually makes them feel good that someone else values their opinion. This is basic human socializing.
Comment removed (Score:5, Insightful)
Re:Really smart!! (Score:4, Insightful)
It was thought up by a marketing dweeb who thinks they can artificially increase the perceived popularity of higher margin items.
Re:Really smart!! (Score:4, Insightful)
But tfa is about people getting recommendations from complete strangers. And imho, this is a whole new level of needy.
Don't forget that this can also be used to determine what not to buy. A lot of people like this? Then I'm not going to buy it because I don't want to look like everyone else. Now, where's the rack that's beta testing the new "Don't Like" button?