Brazil Retailer Using Facebook Likes On Its Clothing Hangers

TheGift73 writes "Retailer, C&A, is putting 'real-time Likes' counters on its hangers in locations around Brazil. The Like data is taken from C&A's Facebook page, where the company has listed its various wares for people to interact with. When a person Likes an item, that Like shows up on the hanger. It is meant to help customers with purchasing decisions. If they are unsure of one item, they can see how many people online think the product is a good buy."

Re:Really smart!!

[SuricouRaven]

The boyfriend isn't there to offer opinions. Anyone who can get a girl friend knows the importance of lying when asked about clothes. The boyfriend is taken to serve as a pack-mule.

On the hanger?

[ArsenneLupin]

What if some customer picks up an item, tries it on, doesn't like it (no pun intended...), and puts it back ... on the wrong hanger?

Or is there some RFID tag by which the hanger identifies the actual piece of clothing hanging on it? Doesn't look like it, as the picture near the article shows a row of empty hangers happily showing a count... And would be difficult to implement anyways if ever this is used in a rack which is much more packed, where a hanger might detect the piece of clothing hanging on the hanger next to it...

Re:Really smart!!

[Anonymous Coward]

again it'd probably pass without comment, but it'd leave a subtle negative impression and modify people's disposition (conscious or otherwise) towards you as a result.

IMHO, this is the most important part of your post. I offer that we should continue to dress and calculate as we please (regardless of 'effort' as you put it) and other people should continue to respond to it in any way they feel socially inclined. There are those of us that really, truly don't care about a person's disposition towards us, and there's nothing wrong with that as long as we can productively operate within the bounds of society. No man is an island, but that doesn't mean some of us haven't created a very nice peninsula for ourselves to live on with like-minded individuals. And the rest can fuck off if they don't like our jeans :).

Please stop pushing homogeneity (yes, that's what it is: our current idea of 'social acceptability' is essentially being differently the same) or any more tips on how to effortlessly pass as homogeneous. Posts like these are the general public equivalent of the geek's "I know you don't understand [or care] about math, but here's how to easily [for my own personal measure of easy] do it anyway -- because you should."