General Motors: "Facebook Ads Aren't Worth It"

Fluffeh writes "General Motors spends around $40 million per year on maintaining a Facebook profile and around a quarter of that goes into paid advertising. However, in a statement, they just announced that 'it's simply not working.' That's a bit of bad news just prior to the Facebook IPO — and while Daniel Knapp tries to sweeten the news, he probably makes it even more bitter by commenting 'Advertising on Facebook has long been funded by marketing budgets reserved for trying new things. But as online advertising investments in general are surging and starting to cannibalize spend on legacy media, advertisers are rightfully asking whether the money spend is justified because it has reached significant sums now.'"

Whaaaa????

[crazyjj]

You mean my loser friend from high school who spends all day in front of his computer posting updates on his shitty life *isn't* the perfect person to target with an ad for a $40,000 new car?!?!?

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[account_deleted]

Comment removed based on user account deletion

I'll Beat Their Price!

[Kagato]

Hey GM, I'll maintain your profile for $2 Million a year. By Grabthar's Hammer, oh what a bargain!

Re:Whaaaa????

[Anne_Nonymous]

If GM wants to target their demographic they need to advertise on late night AM radio, not the internet.

Re:It's not working!

[Anonymous Coward]

On a more serious note I totally feel for you GM. I spent 20 million advertising my "INVASIVE ANAL PROBE CONSULTING" business and it's just not working. Must be Facebook.

Facebook is not your target audience. You should try direct marketing to the TSA.

Re:Whaaaa????

[h4rr4r]

Late night? These folks go to bed by 9pm, I think you meant dinner time AM radio.

What?

[Kozar_The_Malignant]

There are ads on the internet? Who knew. Seriously, even people who don't use ad-blockers don't see the adverts. People have just conditioned themselves to not see them.

Re:Tunnel Vision

[Chrisq]

I think they would want to sell a 2012 Sonic, which replaced the Aveo.

Isn't that a hedgehog?

Re:Whaaaa????

[Grygus]

It's like I bought a car and then it just worked!

Re:Whaaaa????

[oldmac31310]

I don't have time for any of this. There's a Matlock marathon on!

Re:Whaaaa????

[KlomDark]

Are you saying that the men are stalkers by default?

ThatsSexist.png

Re:Whaaaa????

[cayenne8]

So it's only $30M they've been paying one guy to post once a day under their login. Totally a legitimate use of taxpayer funds.

Hey...give the poor guy a break...out of all that, he has to pay union dues too you know...

:)

Ads? On the Internet? Really?

[rthille]

There are advertisements on the internet? Really? Oh right, I have an adblocker installed.

Sorry, never mind.

Re:Whaaaa????

[DinDaddy]

And the newly minted MBA's? Holy shit, they think they walk on water, when I wouldn't trust most of them to walk my dog.

Good thinking. They'd probably be halfway across the lake before they noticed your dog had drowned.