Canada No Pirate Nation: Global Leader In Music Download Sales 179
An anonymous reader writes "The IFPI, the global recording industry association, recently released
its Recording
Industry in Numbers 2012,
which provides detailed sales data from countries around the world.
While CRIA talks
about
'rebuilding the marketplace,' the industry's own data indicates that
Canada already stands among the global leaders in digital music sales.
Michael Geist digs into the
data and finds that Canadians purchased more single track
downloads than Germany or Japan, and more than double the sales in
France, despite the fact that each of those countries has far larger
populations. In fact, Canadian sales were larger than all the sales
from Austria, Belgium, Croatia, Finland, France, Greece, Ireland, the
Netherlands, Portugal, Spain, and Sweden combined. Not only is the Canadian
digital market far larger than virtually every European
market, it continues to grow faster than the U.S. digital music
market as well. In fact, the Canadian digital music market has grown
faster than the U.S. market for the past six consecutive years."
Global leader in music sales... (Score:4, Insightful)
Re:I could be wrong... (Score:5, Insightful)
We have incredibly lax laws compared to many places; the reason that such services don't tend to work here is simple.
Negotiating the licenses and contracts costs some money
Canada has 1/10th the population of the U.S. so it often isn't worth it.
Netflix, for instance, works perfectly well in Canada but has 1/10th the library of the U.S. version.
Re:Title? (Score:5, Insightful)
Piracy = increased sales? Canadians are one of the few who are protected under the law and can download as much pirated product as they like. The studies suggest that piracy leads to more purchases of the same type of material (music, movies, etc) so it can be true that we both pirate and purchase at the same time.
A note about the comments and summary (Score:5, Insightful)
Also, talking about how the Candian digital sales is growing faster (percentage-wise) than the US could also be a red herring if the Canadian market for digital sales was very low five years ago. (Example: if you start with 10,000 digital sales per year five years ago, you can get 100% growth each year and still have lower overall digital sales than a country that was selling 1,000,000 sales five years ago and had 10% growth each year.) In fact, the MichaelGeist information confirms that this is what happened - i.e. that the Canadians digital sales numbers started much lower - when he says "Canada seems likely to pass the U.S. on per capita single track downloads in about 18 months". So, the chart Michael Geist produces showing six years of faster-than-US sales growth in "single track downloads" is really a chart showing that Canada is still playing catch-up. Also, I wonder how "single track downloads" differs from "digital sales" in general.
According to the Norway sample data (http://www.ifpi.org/content/library/RIN-samplepage-2012.pdf), digital sales account for 45% of total revenue and "single track downloads" accounts for 18% of digital sales. This means in Norway that "single track downloads" accounts for only 8.1% of revenue. This also raises a red-flag for me because it makes me think that "single track downloads" was a subcategory that Geist could seize on to paint a rosy picture, even if the total picture was different.
I've also noticed that a lot of comments on the Slashdot thread seem to think we're talking about "total sales" when were talking only about one component of music sales: "digital music sales" or "single track downloads".
As much as I hate when the music industry spins numbers (for example, assuming that one act of piracy equals one lost sale to calculate the amount of money lost to piracy), we should also acknowledge that the pro-piracy crowd spins their numbers as well. I'd look at the actual numbers, but the entire report is only available if you pay.