RIM CEO: 'There's Nothing Wrong With the Company' 230
redletterdave writes "Research In Motion is in trouble. The BlackBerry maker has been suffering from an identity crisis for the last six months, which has resulted in mass layoffs, lots of job shuffling, dramatic drop-offs in market share and a quickly decaying portfolio for investors. But not according to Thorsten Heins! The newly-appointed CEO published an op-ed in the Toronto Globe and Mail on Tuesday, and also appeared on a radio program the same morning, to deliver one message: 'There's nothing wrong with the company as it exists right now.'"
Re:CEO's job is to sell... (Score:5, Interesting)
Maybe it's better to have a credible CEO who says things are going poorly than an untrustworthy CEO?
RIM will rise again. (Score:5, Interesting)
...although I doubt they'll ever rise back to pre-iPhone prominence.
Allow me to preface this by noting that I'm not a fan of RIM's current devices or software. I don't own a Blackberry, or any other cell phone for that matter (I truly have no desire to talk to on the phone. I have a 3G iPad and an iPod touch for messaging and Internet access). I find their phones uninspired, and their existing OS lineup and development environment to be highly fragmented, with older OS based devices often available at the same time as newer OS based devices, and little upgradability to newer OS's on older devices -- not exactly the most developer-friendly sort of environment.
I'm also not a fan of how they cow-tow to carriers, particularly here in North America. Specifically here in Canada (RIM's home country), newer phones and devices are often available elsewhere first, and Canadians frequently have to wait months for newer models to be made available, after they've already launched elsewhere.
All that being said, RIM still has over $2 billion sitting in the bank, and they still have a lot of talented people, and own some impressive technologies. I was particularly heartened when I had heard they bought QNX Software Solutions. QNX is quite the powerhouse of an OS that most PC users aren't familiar with, but which has made quite the name for itself in the embedded space as an efficient and extremely stable microkernel based RTOS (Real Time OS) which has powered PC's, vehicles telematics systems, and carrier grade routers, along with a variety of industrial embedded systems. In short, it's an excellent OS for driving smart phones and tablets.
So RIM has the money, they have the technology, and they have the talent -- and now they have an excellent POSIX compliant OS to base their devices off. I think they're in the right space -- assuming they can execute successfully. They really need to get their software game up, make the OS front and centre, provide best-of-breed development tools and systems, and wean themselves off the idea that the carriers are their device customers. Where Apple really succeeded with the iPhones was in their being able to tell carriers how things were going to work, and in many regions selling their devices directly to customers completely unlocked (which was a real breath of fresh air here in Canada), cutting the carriers out of the loop when it came to device features and functionality. RIM needs to play hardball with the carriers, and if the carriers don't want to play by their ground rules, they too needs to sell unlocked devices directly to consumers, so that their biggest fans don't have to wait for nearly a year (or more) to get the latest and greatest devices. And if they're not going to take older devices out of the sales channels as soon as they're replaced, they at least need to ensure those devices can be upgraded to the latest OS (i.e.: they shouldn't be permitting the retail sale of new devices that can't run the latest and greatest OS. A mishmash of BB OS options available simultaneously on new devices isn't good for a software ecosystem).
If they can do those things, they have all the things they need to persevere and even return to some form of prominence. Their devices could be great and even desirable once more, and even the Playbook could find a useful niche. But they have to get their software strategy on track, based on a standard OS core across devices and device families, make it friendly and easy to develop for, and start putting the end-user first, and the carriers second. Then they'll be able to produce devices more people will actually want.
As such, I don't feel the death spiral is inevitable. The pieces are all there for them to get back on track, and as a Canadian I hope they get their development plans in order, get the right people working on the right projects, and execute a smart plan to make devices people want to own.
Yaz
Re:Well considering (Score:5, Interesting)
It is possible for a business to come back from the brink, but RIM has shown absolutely no sign that they'll be a business that does so. All they really have coming up is BlackBerryOS 10
You're obviously unaware of what RIM is doing except for what the doomsayers are trumpeting. RIM understands the work/life balance issue and the paradigm shift away from a work provided device to the BYOD [wikipedia.org] model. Despite this companies still have to be able to keep their data secure. RIM has introduced two new technologies recently to address these issues. BlckBerry Mobile Fusion [blackberry.com] is RIM's replacement for the BES/BIS. Mobile Fusion allows an enterprise to manage thousands of devices running anything from BB OS to Android to iOS all from one web console. In case you were wondering RIM has indeed incorporated ActiveSync connectivity into their repertoire. The second thing RIM has introduced is called BlackBerry Balance [blackberry.com] which let's you keep your pictures of your family vacation and the slides of your upcoming presentation on the same device while being secured separately. With this technology you can walk into a new job with your own device and get it activated on their BES/BIS/Mobile Fusion server and it will create a secure work related partition on the device separate from your personal data. When you leave the company they simply wipe the work partition remotely leaving your personal data intact.
I'm sure you're probably saying that won't be enough to save them and you are right it won't which is why they are making the switch to BB OS 10. A lot of people are asking...even demanding that RIM just adopt Android and move on but as is evidenced in the market today none of the players in the Android space are making any money except for Samsung and they are making money on the handsets they sell as well as the chips they sell to their competitors.And despite the death knells being sounded by every industry "expert" developers are still lining up every day to develop for the PlayBook/ BB OS 10 because the few people using the PlayBook are actually paying to get the apps they want unlike the majority of Android users who want their apps to be free.Do they have a tough road ahead? Hell yes but considering they still sold more handsets in 1Q 2012 then they did in 1Q 2009 despite the RIM faithful all holding out for a BB 10 device I'd say they are far from toast. Most government agencies can't even consider another device because there aren't any that are FIPS 140-2 validated. There are a few here and there and there are third party solutions to make devices secure but they are far from optimal. We have a program where I work where they bolt on a security layer to iOS to meet the security standards and it is the biggest PITA I have ever experienced. Not to mention cumbersome and intrusive. Even people here who love their Apple device can't stand using it to access the network because of the hoops they have to jump through.
Re:CEO's job is to sell... (Score:3, Interesting)
Unless you're working to get android on your hardware, you might as well pack it up and go home right now.
Yeah, being a "me too" player in a crowded market with a second-rate OS is a great plan. A shame that they're sticking with the most advanced mobile OS in the industry. That'll kill 'em to be sure...
Honestly, what on earth could possibly make you think moving to Android would be a good move for RIM?