The Atlantic's Scientology Advertorial 213
magic maverick writes "The Atlantic recently ran an 'advertorial' for the 'Church of Scientology'. During this time, they filtered comments and removed negative comments. While they have since apologized, incisive.nu has an interesting run down of what they did wrong, from both a moral and business perspective."
It turns out these sponsored stories are commonplace, and a serious source of revenue: "Native ads are critical to The Atlantic’s livelihood. They are one element of digital advertising revenue, which in 2012 accounted for a striking 59 percent of the brand’s overall advertising revenue haul. Unclear just how much of the digital advertising revenue stems from sponsor content. We’re working on that."
Slashvertisement (Score:5, Interesting)
This article is something, coming from a tech site that has blatantly posted advertisements disguised as stories, intentionally or not.
The only reason the atlantic caught shit was that it was that CoS is easy an hated target, product placement articles are nothing new or interesting.
Re:If you sleep with a dog, you get fleas (Score:5, Interesting)
He's a middling actor at best, and lately has been stuck in the same tired re-hash of his hero fantasy.
I'm sorry, but having seen him jumping on Oprah's sofa, and talking about how modern medical science is wrong about anti-depressants and the like ... he's a crackpot idiot.
You want to make extraordinary claims? Back 'em up or STFU. He sure as heck can't back them up.
I don't give a shit what he does in his personal life ... but I'm sure as hell not going to watch his movies and give the impression he deserves more of a public forum.
By all means, feel free to watch what he's making if you're into that -- but to me he's moved into the realm of actors I dislike and won't watch his stuff.
The Atlantic isn't alone (Score:5, Interesting)
Foreign Policy, which was bought by the Washington Post a few years ago, started running these type of things around the time (shortly before or after, don't recall) of the change in ownership. Now that I think about it, it was probably shortly after, because the Post itself began running a bunch of "Chinawatch" segments on its site, which were basically advertorials from China Daily, one of China's state-run newspapers. At any rate, around the time I noticed that FP started to be over half full of ads by volume, and that easily 3/4 of that was some marketing drivel about how awesome China is, or how Dubai is doing such wonderful things in the world, is when I dropped my subscription. I'm not paying for a bimonthly travel brochure, and I'm sure as hell not reading a magazine about international relations that sells ad space to propagandists.
Scientology is fading (Score:5, Interesting)
I cam across this very long, very interesting story about Scientology last night which details how with diminishing membership, it is trying to squeeze the very last dime out of those remaining and accelerating its die-off.
http://www.buzzfeed.com/alexklein/is-scientology-self-destructing [buzzfeed.com]