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Pepsi To Release New Breakfast Mountain Dew 362

Posted by samzenpus
from the pretty-sure-it-was-already-a-morning-drink-for-many dept.
skade88 writes "Pepsi will release on Feb 28th a new breakfast Mountain Dew. The new drink called Kick Start is Mountain Dew mixed with fruit juice. It will come in two flavors, Citrus and Fruit Punch. 'Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days,' said Greg Lyons, Mountain Dew's vice president of marketing."
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Pepsi To Release New Breakfast Mountain Dew

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  • one word (Score:5, Informative)

    by metalmaster (1005171) on Monday February 11, 2013 @02:17PM (#42861885)
    awesome...
  • Really? (Score:2, Insightful)

    by Anonymous Coward

    Who cares?

  • by Anonymous Coward on Monday February 11, 2013 @02:20PM (#42861935)

    Ignore all the ignorant trolls complaining about this one.

    - Frank Davidson
        EVP, PepsiCo Marketing.

  • Australia (Score:5, Insightful)

    by Dexter Herbivore (1322345) on Monday February 11, 2013 @02:21PM (#42861965) Journal
    We only just got caffienated Mt. Dew recently in Australia. Why do you guys like it so much? It's terrible...
    • Re:Australia (Score:5, Insightful)

      by LongSpleen (1040158) on Monday February 11, 2013 @02:40PM (#42862321)
      Homer Simpson: Now, what do you have to wash that awful taste out of my mouth?
      Khlav Kalesh Guy: Mountain Dew or Crab Juice.
      Homer Simpson: Blecch! Ew! Sheesh! I'll take a crab juice.
    • by h4rr4r (612664) on Monday February 11, 2013 @02:41PM (#42862345)

      So you had some decaf form of it before?

      Any reason? or just that being felons means we don't trust you with any drugs?

      Why would anyone drink Mt.Dew without caffeine? That is like decaf coffee or alcohol free beer or tits on a boar hog.

      • Some countries have/had laws about which drinks can be caffeinated. I think Canada only started allowing non-cola drinks to be caffeinated a few years ago so Canadian Mtn. Dew was non-caffeinated. Not sure if the reason was the same in Australia or not.
        • by h4rr4r (612664)

          That is the sort of pointless regulation that makes people yearn for a smaller government.

          If caffeine is legal and drinks are legal caffeinated drinks should be legal. Of course I think the USA just made caffeinated alcoholic beverages illegal. So far this has not stopped me from mixing redbull and vodka.

          • by Darinbob (1142669)

            Well, what about a caffeine ban only for children under 18? That would essentially mean non-caffeinated sodas all around anyway since kids are the biggest market.

            • by h4rr4r (612664)

              Why would you ban caffeine for kids?

              Besides why would you remove caffeine from sodas if you banned it for kids? Would you not just sell a decaf version and a regular version?

              I doubt kids are the biggest market, all the adults I know drink caffeinated beverages. What do you think you mix with rum?

            • Well, what about a caffeine ban only for children under 18?

              Why regulate any food for kids under 18? They have metabolisms that can handle anything you chuck in there.

              If you're going to go full nanny, start taking away stuff from people as they get older.

      • by rwyoder (759998) on Monday February 11, 2013 @02:57PM (#42862573)

        Why would anyone drink Mt.Dew without caffeine? That is like decaf coffee or alcohol free beer or tits on a boar hog.

        "Why would anyone drink alcohol-free beer? Is it for people who don't like getting drunk, but still enjoy urinating?" -- Jay Leno

    • by Darinbob (1142669)

      I haven't had it much since I was a kid, but I think it had the most caffeine of any soda drink for awhile. So it was a favorite of college kids studying.

    • by Bieeanda (961632)
      The formulation might be different. American soft drinks tend to use high-fructose corn syrup, which lends a different flavour than the glucose/fructose mix that's typical in Canada, and worlds away from stuff made with cane sugar.
      • by anethema (99553)

        Actually in Canada, "Glucose/Fructose" is just BS to hide the fact that it is also HFCS. No difference from USA sweetener.

    • by myth24601 (893486)

      We only just got caffienated Mt. Dew recently in Australia. Why do you guys like it so much? It's terrible...

      Nectar of the gods!

    • by jandrese (485)
      There is literally no point to caffeine free Mountain Dew. The only reason that drink exists is because it has a lot of sugar and caffeine when you need a huge burst of energy for the next hour or so and don't mind the crash afterward.
  • by mfarah (231411) <miguel@[ ]ah.cl ['far' in gap]> on Monday February 11, 2013 @02:25PM (#42862029) Homepage

    When I saw this headline coming up in my feed, I thought it was from The Onion. THEN I saw the familiar /. logo...

  • No thanks. (Score:5, Informative)

    by Dracos (107777) on Monday February 11, 2013 @02:29PM (#42862095)

    Mountain Dew already has orange juice concentrate in it. If someone wants juice with a kick, drop an open 5 Hour Energy into your glass of juice.

    What their consumers really want is for Mountain Dew Throwback to replace regular Mountain Dew.

    • by SQLGuru (980662)

      Came to say that OJ was already in there......was beat to the punch.

      Mods, please add some "Informative" points to parent post.

    • The idea that somehow replacing 40g of HFCS with 40g of sugar (which is chemically very nearly the same thing as HFCS) will make a significant improvement is laughable.

      It would be like worrying about what kind of oil is used to fry your french fries. Perhaps there is a small difference in there somewhere, but you really need to worry about the quantity of oil, not the type.

      • by Anonymous Coward on Monday February 11, 2013 @02:43PM (#42862389)
        You seriously can't taste the difference between regular and throwback? Let me guess, you also can't believe it's not butter, and diet tastes the same as regular.
      • by h4rr4r (612664)

        I agree on the first but not the latter.

        The old McDonalds oil made me vomit. Mind you I had a pretty sensitive stomach as a kid, but that stuff set off the projectile vomiting.

      • by vlm (69642)

        I think its more a chronic issue. 5% less fructose doesn't sound like much, until you think of a hard core addict drinking 3 cans/day thats 1000 cans/yr or about 5 kilos less of fructose.

        Kind of like "low tar" cigarettes. Yes quitting smoking is the best "low tar" solution, but its better than nothing.

      • Re: (Score:3, Insightful)

        by theripper (123078)

        Replacing 40g of HFCS with 40g of sugar significantly changes the taste. Mountain Dew Throwback tasts way better.

      • by cffrost (885375)

        It would be like worrying about what kind of oil is used to fry your french fries. Perhaps there is a small difference in there somewhere, but you really need to worry about the quantity of oil, not the type.

        1 lb. of fries fried in 1 gal. vegetable oil vs. 1 lb of fries fried in 1 gal. used motor oil: Negligible difference.

        1 lb. of fries fried in 1 gal. either oil vs. 1 lb. of fries fried in 2 gal. either oil: Life or death.

    • Re:No thanks. (Score:5, Insightful)

      by h4rr4r (612664) on Monday February 11, 2013 @02:43PM (#42862373)

      Better yet, drop a shot or two of vodka in the OJ and skip the mountain dew. Screwdrivers are a breakfast drink.

    • by noc007 (633443)

      This. It tastes better with real sugar and actually has OJ in the Throwback version as parent mentioned. I'd like to see what the Throwback would taste like without the added sugar or perhaps a little added sugar. Still, I do buy every 12 pack of Throwback on the shelf at the local grocery store since it costs the same as the crappy HFCS version. Once, Costco blessed us with a well priced case of MD Throwback, but they at least stock the Mexican Coke regularly.

    • Re:No thanks. (Score:5, Insightful)

      by Anonymous Coward on Monday February 11, 2013 @02:51PM (#42862507)

      Here's an even better idea:

      Wake up refreshed from a good night's sleep; Prepare a nice breakfast consisting of lean high quality protein (3 egg omelet with a bunch of onions, peppers, tomatoes, olives, spinach, mushrooms, and a bit of diced ham, cooked with MINIMAL oil), and a nice chunk of cantaloupe or a bowl of berries (blueberries, strawberries, raspberries), and a big glass of cold water, plus some coffee or tea.

      Drink plenty more water through the day. For lunch, prepare a nice salad with some grilled chicken, shrimp, or beef tips, and a little bit of balsamic vinaigrette. For dinner, a big plate of steamed vegetables with some grilled steak / chicken / pork.

      Minimize the added oil, minimize the dairy, minimize the starchy vegetables & pure carb sides (potatoes, pasta, rice, etc.), and eliminate the shit foods like soda, chips, and candy - for snacks, choose fruit, vegetables, or nuts, and water (drop some lemon, or cucumber, or melon into a pitcher and let it sit to infuse the water with a little flavor if you really hate plain water). Fruit juice is just sugar in a glass, as well - skip it.

      Do all that, stop spending stupid money on bullshit chemicals to flood your body with "energy," and be amazed at the health benefits that accrue from eating healthy, high quality food instead of stuffing your stupid piehole full of processed garbage from PepsiCo and Frito Lay. You'll be amazed at how quickly your energy levels rise, and how very little "hunger" you have when you're not constantly spiking & crashing your blood sugar and giving yourself diabetes.

      • by xaxa (988988)

        Here's an even better idea:

        Wake up refreshed from a good night's sleep; Prepare a nice breakfast consisting of lean high quality protein (3 egg omelet with a bunch of onions, peppers, tomatoes, olives, spinach, mushrooms, and a bit of diced ham, cooked with MINIMAL oil), and a nice chunk of cantaloupe or a bowl of berries (blueberries, strawberries, raspberries), and a big glass of cold water, plus some coffee or tea.

        And you give me a tempting breakfast idea the day after i buy a kilogram of the highest-quality oats because they were on sale at the supermarket?!

        I've changed my typical breakfast several times (cereal until I went to university, muesli while there, bread+butter+cheese until I realised that was about 3-4g of salt to start the day, and most recently porridge).

        I could start eating your breakfast (minus the tea/coffee), but I think I should try and get more variety. I'll try it anyway :-)

      • by mattack2 (1165421)

        What if we hate cooking?

        (out to get a footlong Subway in a while..)

        • Re:No thanks. (Score:4, Insightful)

          by Anonymous Coward on Monday February 11, 2013 @05:54PM (#42865465)

          If that's the case, then go upstairs and ask your mom to make you a healthier breakfast. Or alternately, grow the fuck up and learn to function like an adult in the real world.

          It takes literally 5 minutes and zero appreciable cooking skill to scramble eggs in a frying pan with some diced vegetables. Fuck, if you really hate the idea of doing anything for yourself, just get some decent salsa (i.e., without a shitload of added preservatives, salt, and other bullshit) and put a few big scoops of salsa over the eggs as they finish cooking, and eat that with an apple. Or is washing the apple too much work, too?

          It takes literally 15 minutes to rub a little black pepper (or other seasoning of your choice) & olive oil on a pack of skinless chicken breasts and broil them - easily enough to handle 3-4 days worth of meals in a single go. If you want quick at the tradeoff of quality, you can get frozen pre-grilled chicken breasts that are microwaveable, and have all the delightful consistency of tire rubber.

          Spend $25 and buy a serviceable steaming pot for your vegetables, or have lots of cold salads - easy enough to buy pre-washed, pre-sliced salad vegetables in the grocery store. Hell, you can buy frozen, steam-in-bag microwave vegetables for those emergency times when you absolutely can't stand the thought of waiting a whole 10 minutes for your veggies to steam.

          There is absolutely no reason other than unadulterated laziness that you can't make decent meals for yourself. And if this IS a problem, then I have a tip for you: you're already at risk for all of the ugly side effects of bad eating, because you're too lazy to care what sort of shit you put into your body, and are abusing your body through its best years - it will not repay that disservice kindly, you can be sure.

  • by dopaz (148229) on Monday February 11, 2013 @02:30PM (#42862109) Homepage

    I had one this morning, it says "diet mtn dew" on the can.

    Seriously though, it already tastes citrusy. Close enough for me.

    • ^^^ IMHO, Diet Mtn Dew tastes BETTER than the regular version. I love Diet Mtn Dew, but if you gave me a choice between the regular version & Crystal Light (any flavor) reconstituted with charcoal-filtered piss, I'd probably grit my teeth and say "pass the piss".

      Actually, I kind of wish Diet Mtn Dew had about 2/3 the caffeine it does now... I wouldn't want it to be caffeine-free, but I could do without the tachycardia-inducing bulk quantity of caffeine it currently has.

  • by Ashenkase (2008188) on Monday February 11, 2013 @02:30PM (#42862119)
    they are looking for an alternative to traditional morning beverages and newer, hip way of developing diabetes.
  • by Kenshin (43036) <kenshin AT lunarworks DOT ca> on Monday February 11, 2013 @02:31PM (#42862157) Homepage

    When I was a kid I always enjoyed road trips to the US because of the wide variety of junk food available down there, but it's only recently dawned on me just how much junk food you guys actually consume.

    On a recent trip into New England I had to go to a supermarket, and it was pretty astounding when I actually stood back and noticed things. The section with 2L bottles of pop was at least twice the size of an equivalent Canadian supermarket, and the section with actual fruit juice was probably only a third of the size of one here, with not nearly as much variety.

    I mean, I love pop myself, but just how much of it do you guys drink down there? Is it served with every meal or something?

    • by medcalf (68293)
      Depends on where you are. The supermarket closest to me has three aisles of non-alcoholic beverages, one each of soda, juice and water/flavored water. But yeah, we eat a lot of junk food compared to most places.
    • by h4rr4r (612664)

      Every meal before lunch, after that I switch to beer.

      Of course I stick to the diet soda, no pop here.

    • by vlm (69642)

      Is it served with every meal or something?

      Yeah either that or booze. Or both as in rum -n- coke, which I enjoy on rare occasions.

      I believe there is a constant quantity of junk food but the variety varies by decade. When I was a little kid we had a whole aisle of cake mixes and frostings, which has imploded down to maybe 15 lineal one sided feet and at most 10 different flavors of frosting. I was actually kinda depressed last time I wanted to bake a cake from a mix. I had to "settle" instead of picking what I wanted. The energy drink category a

    • by noc007 (633443) on Monday February 11, 2013 @02:57PM (#42862575)

      Is it served with every meal or something?

      Pretty much yes. Buying a "meal", and I use that term loosely, from a fast food joint includes at least a 20floz cup. Going to a restaurant it's common for people to order a soda. I worked as a waiter a couple of times and over 70% of people order a soda. Though, at least 80% of those didn't get more than one refill.

      People wonder why they're fat.

    • by jcouvret (531809) on Monday February 11, 2013 @03:13PM (#42862865)

      This.

      I have lived in Australia and Germany and have traveled in other western countries, and the difference in food selection between other those countries and the United States is astounding. From granola to yogurt, breads to meat - it is difficult to find good foods in the US that are not overly processed. I'm 34, and it has changed quite a bit in my lifetime. Take yogurt for example, when I was a kid, yogurt tasted like yogurt - now the only national brand that even resembles yogurt is Activia. It's like food producers were forced to reintroduce real yogurt with active cultures because probiotics became popular. Everything else was milk with gelatin added to make it "yogurt".

      And I live southern California, where there is a decent market for quality food. I have recently been traveling to rural Maryland and Virginia for work - I doubt 5% of the food in those grocery stores needed to be chilled or frozen - it is almost all over-processed crap.

    • by SirGarlon (845873)

      My impression is that soft drink and junk food consumption is inversely related to income. Older and more educated people pay more attention to health (and also tend to make more money). Younger and less educated people are more susceptible to the (very powerful) forces of marketing, which make sure to offer them a selection of very tasty junk food/beverages laden with sugar, fat, preservatives, etc.

      The movie "Super Size Me" provides a good introduction to the role marketing has in promoting less-healthful

      • by CastrTroy (595695)
        But junky food isn't even cheaper. Drinking pop might be cheaper than drinking fruit juice, but do you know what's even cheaper? Tap Water! I really don't get why there is such a big relation between eating unhealthy food and low incomes. It's almost as if their income isn't low enough, or they aren't educated to know which is really cheaper. Sure mechanically separated chicken nuggets aren't cheaper than boneless skinless chicken breasts, but they come out to quite a bit more than a whole chicken, of i
  • by Anonymous Coward on Monday February 11, 2013 @02:32PM (#42862165)

    It's what plants crave!

  • The technology implications of this...
  • Translation (Score:5, Insightful)

    by LordLimecat (1103839) on Monday February 11, 2013 @02:33PM (#42862191)

    Our customers are looking for a way to start their day with yellow 5 and caffeine in the morning, and we've realized that giving it the veneer of health by throwing in some juice concentrate does the job well while also ratcheting up the sugar levels.

    For the consumer who wants to embrace a sugar-loaded diet and a diabetic lifestyle, Kickstart is exactly what theyre looking for.

  • Ad? (Score:5, Insightful)

    by BlkRb0t (1610449) on Monday February 11, 2013 @02:35PM (#42862239)
    This story seems like an ad more than anything else. Just saying.
  • by dav1dc (2662425) on Monday February 11, 2013 @02:37PM (#42862257) Homepage

    Crab Juice (please!)

    + http://www.liveleak.com/view?i=273_1350970132&comments=1 [liveleak.com]

    ^o^!

  • by ruiner13 (527499) on Monday February 11, 2013 @02:39PM (#42862299) Homepage
    Any word on if this stuff contains BVO [wikipedia.org] like regular Mountain Dew? I would hope the answer is "no", but I've been wrong before.
  • will people realize that a life that requires copious amounts of stimulants to maintain it, isn't really a life worth living.
  • Hey, I know Slashdot is somewhat retro, but this submission really seems like a thing of the past. You know, when we all were still 14 in 1998, when Slashdot was still the most awesome website on the interwebs? In 1998 I could still guzzle down a couple of cans of soda a day without worrying about my weight. But it is not 1998 any more and I am not 14 any more. I bet the average visitor of slashdot is in his thirties by now.

    So, who in their right mind is interesting in learning about drinking sugar-water in

  • Real men just put OJ in their morning coffee

    • by jo_ham (604554)

      Real men just put OJ in their morning coffee

      No, real men put OJ in their morning rum.

  • by ilikenwf (1139495) on Monday February 11, 2013 @02:50PM (#42862489)
    I won't be satisfied until SURGE returns. http://fb.com/surgemovement [fb.com] has something like 14k members now, and a billboard outside the Coca-Cola HQ...here's hoping Coke listens and at least does a throwback.
  • I am still waiting for "Hitler did Nothing Wrong" Mountain Dew. (http://readwrite.com/files/files/fields/dub%2520the%2520dew.jpg)

  • Just drink some tea or something, for God's sake. Or just have a healthier diet overall, and then you won't need a "kick" in the morning. Sometimes I can't fathom the kind of crap people gleefully dump down their gullets.

  • by houghi (78078) on Monday February 11, 2013 @03:08PM (#42862783)

    PepsiCo is not the company I am interested in hearing this from. Please let me know when AB-InBev [wikipedia.org] has a new beverage for breakfast.

    • Kriek [ab-inbev.com] has fruits in it :-)

      (Belle Vue is actually one of the worst brands of lambic beers, try Cantillon, 3 Fonteinen, Boon or Lindemans. And no, I don't suggest you drink it for breakfast :-)

  • How about starting the day with a big glass of water? Your body just spent all night repairing/performing maintenance, and it would really appreciate having the water it used (that stuff you peed out first thing after wakingup) replenished. Certainly more so than dehydrating beverages such as coffee and sugary juices.
  • Now all we need is for Chef Boyardee to start selling Sketti.

  • I got a Mountain Dew for breakfast this morning, because the coffee just wasn't doing the trick today. Under ingrediants: Carbonated Water, High Fructose Corn Syrup, Orange Juice.

    We also already have Throwback, diet versions (doesn't that defeat the purpose of Mountain Dew?), Code Red, Live Wire, and those weird flavors you can only get at Taco Bell. Mountain Dew also has an Engergy Drink line.

    A Breakfast Mountain Dew? Last I checked, it already exists. Just call it what it is - a new Mountain Dew flavor.

  • by 2phar (137027) on Monday February 11, 2013 @05:00PM (#42864671)
    but this 'story' still came up. Idle really was the beginning of the end.
  • by Locke2005 (849178) on Monday February 11, 2013 @05:02PM (#42864687)
    You mean, Mt. Dew wasn't ALREADY a breakfast drink???
  • by mark_reh (2015546) on Monday February 11, 2013 @06:02PM (#42865597) Journal

    mouth on a regular basis, all I can say is there should be warning labels on all fizzy beverage containers. For some reason there are a lot of stupid people in the world who think that drinking soda all day long is OK, even as they look in a mirror and see their teeth turning black.

    One recent patient, a 28 YO female, who will probably be in complete dentures within 5 years, told me she cut back from 3 six packs of the Dew per day to only one because her physician told her it was wrecking her teeth and making her fat. By the time she got to me I had to extract 8 of her remaining teeth and fit her for partial dentures. She reported that her teeth didn't start hurting until just before she came to see me in spite of the fact that 3 of her teeth had no clinical crowns left at all (they were rotted down to the gum line).

    The combination of acid and sugar is the worst thing for your teeth, and generally not good for your body either.

    Drink water.

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