U.S. ISBN Monopoly Denies Threat From Digital Self-Publishing

Ian Lamont writes "The Economist writes that self-publishing threatens the existence of the International Standard Book Number (ISBN) regimen, which is used to track and distribute printed books. Self-publishing of e-books has experienced triple-digit growth in recent years, and the most popular self-publishing platforms such as Amazon's Kindle Direct Publishing don't require ISBNs (Amazon assigns its own reference number to these titles). But Bowker, the sole distributor of ISBNs in the United States, sees an opportunity in self-publishing. The packages for independent authors are very expensive — Bowker charges $125 for a single ISBN, and $250 for ten. It also upsells other expensive services to new and naive authors, including $25 barcodes and a social widget that costs $120 for the first year. Laura Dawson, the product manager for identifiers at Bowker, insists that ISBNs are relevant and won't be replaced anytime soon: 'Given how hard it is to migrate database platforms and change standards, I wouldn't expect to replace the ISBN, simply because it is also an EAN, which is an ISO standard that forms the backbone of global trade of both physical and digital items. There are a lot of middlemen, even in self-publishing. They require standards in order to communicate with one another.'" It seems like a lot of programs/services just use ASINs (despite being controlled by a single private entity), probably indicating some deficiency with the current centralized registration regime. Back in 2005, Jimmy Wales suggested we needed something (culturally) similar to wikipedia for product identifiers. The O'Reilly interview indicates that the folks issuing ISBNs think DOIs are DOA too.

Re:I = International

[fuzzyfuzzyfungus]

According to TFA, the ISBN is international; but for whatever historical reason 1 entity per country(no word on what happened to countries that have ceased to exist or come to exist since 1959, though those probably aren't hotbeds of writing and publishing...) was made the local monopoly distributor for that country.

The Importance of ISBNs

[christurkel]

By putting an ISBN on your work, it is available in every wholesalers and retailer's database. Your book can be ordered anywhere by anyone. Amazon's identifier is for Amazon only.

Authors don't have to pay that much for an ISBN when they self publish. Lulu.com for instance charges $40 for a "global distribution package" which includes an ISBN.

Re:"Very expensive"?

[0123456]

It's very expensive when you consider that ISBNs are free in many countries. Canada, for example, just requires you to register as a publisher, and then you can get as many ISBNs as you can use from a web site.

Re:I = International

[uffe_nordholm]

More or less the same applies here in Sweden: I applied for a few ISBNs, and was given two with no fuss. The total cost to me was I had to write two emails, and read some instructions. No money was involved in the transaction. I don't see why this should change should I need more ISBNs in the future.

Re:Amazon has it covered, making ISBN less relevan

[_Shad0w_]

Because ISBN numbers are also a unique identifier; they fulfil bibliographic and cataloguing functions. With an ISBN number you not only know what book is being referenced, but also which edition of that book, and what format that book was in (a book published as an eBook and as a paper book will have different ISBN number for both).

Re:I = International

[Matthias Wiesmann]

It is not really once code per country, ISBN started with a code per language zone, and switched to countries when they realised it could not scale, so codes 978-0 and 978-1 are for english (this includes the mysterious lands of united kingdom and australia), code 978-2 is for french, and so does 979-10, 978-3 is for german, the followin 978- prefixes are assigned to various countries. Note that the code is not assigned to the language of the book, but the dominant language of the country / publisher. So a swiss publisher can have a 978-2 book in english.

If prices of ISBN codes were really a problem, people could just publish in France, where ISBNs are free. Anyways nowadays ISBN are just a particular class of GTIN/EAN so I suspect one could just buy an EAN (UPC) code.