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Facebook Advertising The Almighty Buck

Zuckerberg: Ads On Instagram "When the Right Time Comes" 51

Posted by samzenpus
from the old-looking-ads dept.
An anonymous reader writes "During his company's quarterly earnings call, Facebook co-founder and CEO Mark Zuckerberg discussed how Instagram will be monetized. The answer isn't too surprising: there is a big expectation for the app to one day be profitable, and advertising will be the name of the game. 'Kevin [Systrom] has always been clear that we're building Instagram to be a business,' Zuckerberg said. 'We expect over time to generate a lot of profit from it. We think the right focus for now is to continue increasing the footprint of Instagram and, when the right time comes, we'll think about advertising.'"
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Zuckerberg: Ads On Instagram "When the Right Time Comes"

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  • by ackthpt (218170) on Thursday July 25, 2013 @05:35PM (#44385699) Homepage Journal

    Adblock Plus isn't catching them now, as they're randomizing the tag identities and refreshing periodically.

    Because of obnoxious ads I abandoned Yahoo ages ago, this could drive me away from fb.

    Great, they have to make their money on ads, I don't have to like it and if I can work a way to block them I will.

    • by gl4ss (559668)

      dunno.. chromes abp works just fine for fb.

    • by Hobadee (787558)

      Facebook Purity is a Greasemonkey script which will fix Facebook for you. Check it out.

    • What?
      I haven't seen a facebook ad in... well... months. And even then, it was because I was using a PC that wasn't mine and didn't have adblock (yet).

    • by schnell (163007)

      Great, they have to make their money on ads, I don't have to like it and if I can work a way to block them I will.

      You are the product on Facebook, and showing you ads is how they make money. If you don't like that business model, why are you using Facebook?

      Like you said, you don't have to like Facebook, and you don't have to like the way they make their money. So why not use Diaspora or some other liberated, un-exploitative, pro-freedom solution that won't trouble you with ads, rather than struggling to find a way to use Facebook in a way that violates their terms of service?

      Surely an evil, non-free exploiter like Fac

      • Just because there is free beer somewhere and folks want to have it, doesn't mean that they will or have to endorse the 'business model' of the people who give it away. It's kind of stupid to think otherwise.

      • The problem is FB and all the others started with clean design and APIs. That's the way FB took the place of myspace. Then when enough people rely they use the network effect to be obnoxious. I feel no problem in blocking ads on FB even if I don't.

        If OTOH a site always displayed ads in some way, I'd fell uneasy blocking them.

    • by tlhIngan (30335)

      Adblock Plus isn't catching them now, as they're randomizing the tag identities and refreshing periodically.

      Because of obnoxious ads I abandoned Yahoo ages ago, this could drive me away from fb.

      Great, they have to make their money on ads, I don't have to like it and if I can work a way to block them I will.

      Are you sure Facebook didn't pay off the the ABP folks like Google did? [theverge.com].

      Yes, Google paid ABP to whitelist their ads. And since they take payments to be put on their whitelist... it's conceivable other ad

    • There was a guy that used Facebooks own API to block ads maybe the same will happen with Instagram.
    • by Blaze182 (3000983)
      Out of curiosity, would you prefer a 1 off or yearly fee for ad removal? ($2?)
  • I like that "We'll think about advertising" bit. Let's build a massive user base and mehhhh maybe think about the possibility of possibly having ads... maybe. Or you know, most definitely and the plan is already written :P

    Social media to monetize with advertising! This is news?

  • Translation: (Score:5, Interesting)

    by Bieeanda (961632) on Thursday July 25, 2013 @05:41PM (#44385755)
    They'll start serving ads when they're confident that most of their users won't (or can't) move to similar sites. Make it popular, make it indispensable, even, then make it pay. People will put up with a lot of annoyances once inertia's set in.
    • by houghi (78078)

      Make it popular, make it indispensable, even, then make it pay.

      Marketeer or drug-dealer? You decide.

  • Isn't this the catch phrase of those ads with the two old people sitting in separate outdoor bathtubs?

  • by drolli (522659) on Thursday July 25, 2013 @05:56PM (#44385903) Journal

    *slap palm on face*

    I will for sure process my photos on my local harddrive. If you want my content to place ads on, then fucking buy it. Until then i will cash out the 2 Euro per year which is costs me to host my photo collection on amazon s3.

  • Ah yes, he's referring to when hell freezes over.
  • I use Instagram but have been leery about it ever since the Facebook takeover. I've been working out a system to take any Wordpress install and turn it into an Instagram-esque system. With luck, I work out something that not only will let me replace Instagram with a system that I'm 100% in control of, but that will let others use it as well.

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