Microsoft Will Have To Rename SkyDrive

SmartAboutThings writes "A month ago, Microsoft was involved in a legal battle in the United Kingdom, when the court found that there was a conflict between Microsoft's SkyDrive and a trademark owned by the British Sky Broadcasting Group (BSkyB). Back then, the UK court ruled that Microsoft was infringing the BSkyB's trademark. And now we have confirmation that Microsoft will be forced to change the SkyDrive brand name. This is quite a big branding issue for Microsoft. What are they going to call it? DriveSky? And chances are that the name change will be worldwide and not only in the United Kingdom."

FlyDrive would be a better name

[jkrise]

or just F-Drive; C and D are your disk drives; E is the USB drive; so F-Drive is the Cloud storage drive letter.

Re:Lack of Due Dilligence, or Hubris?

[timeOday]

Because it is not cut and dried. You can't just search for "SkyDrive" and then be safe. "Sky" claims it owns anything that starts with "Sky" in the same way that Microsoft claimed "Windows," and Apple claimed the letter "i"! [smh.com.au] (though they lost in the end... uh, at least in Australia?)