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Businesses Education The Almighty Buck Technology

Turning Santa Cruz Into a Haven For Hackers, Makers & Startups 117

waderoush writes "While Santa Cruz, CA, may be most famous for its surfing, its boardwalk, and its lax marijuana laws, it was also the birthplace of big tech companies like Plantronics, Borland Software, SCO, Seagate Technologies, and Netflix. But that was all a long time ago. As entrepreneurs and city leaders in Santa Cruz work to revive the city's technology scene today, they're starting largely from scratch. In a three-part series this week, Xconomy looks at efforts in this sunny beachside town to build a thriving high-tech ecosystem with a unique identity, separate from that of nearby Silicon Valley. Part 1 surveys the products and industries that make up the Santa Cruz brand, from sports and recreation to organic food. Part 2 looks at the city's past technology successes and its crop of emerging startups, and efforts to build a strong local network of startup mentors, advisors, and investors. Part 3 details efforts to increase the local talent supply, in part by encouraging more students from UC Santa Cruz to live and work in the city after they graduate; it also looks at the city's campaign to reverse perceptions that it's an anti-business haven for beach bums and pot smokers."
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Turning Santa Cruz Into a Haven For Hackers, Makers & Startups

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  • by xxxJonBoyxxx ( 565205 ) on Thursday August 01, 2013 @03:14PM (#44450089)

    This whole thing sounds like reading the local chamber of commerce brochure.

    >> students from UC Santa Cruz to live and work in the city after they graduate

    Look, I went to four different colleges between undergrad and grad school. Besides the degree, the whole point of college is to get out, see new things, and make your sophomoric mistakes (get it?) in some other town where no one will remember you ten years from now. Wherever you go to school...please, please don't just settle down there. You'll thank me later.

  • by l0ungeb0y ( 442022 ) on Thursday August 01, 2013 @03:17PM (#44450123) Homepage Journal

    Santa Cruz is a nice place to spend a weekend but it's completely and utterly ISOLATED. It's a 45 minute drive from San Jose by way of the SR-17, which is a rally course set in a ravine. Every time I go through there, it's a stressful ride with a rock wall on one side, a concrete divider on the other and everyone wants to go 80 despite the 50mph limit. I'd probably enjoy the drive more if I had a Porsche or other low slung sports car, but not in my top heavy SUV careening through a narrow, curvy highway.

    And that's the ONLY way to get there. There is no MassTransit Solution aside from possibly a bus.
    Being that the tech community is about CONNECTIVITY, Santa Cruz has no place in that culture because it is physically so unconnected.
    And don't lecture me about Skype and email etc -- we all know that's bullshit and for any real business to happen people will have to commute 45 minutes to an hour from SJ or 2 hours from SF to get there. And those without cars -- well, might as well leave the day before and get a hotel room because CalTrain + Bus will likely add up to 4 hours each way.

  • by The Good Reverend ( 84440 ) <michael@michris. c o m> on Thursday August 01, 2013 @03:18PM (#44450141) Journal

    ...isn't a lack of talent, or retaining students, or anything else related to business - it's crime. The once-quaint "beach bums" are actually violent street kids and mentally ill homeless people, and unless you're on campus and removed from the city itself, you can't help but to experience this everywhere you go.

    I lived there for four years while at UC Santa Cruz, and while there was a street kid problem then (15 years ago), it's much worse now, crime rates are up, and I don't feel safe there at all, just walking down the street. I've lived in various low-income communities, and for the most part they're "just" poor - there's crime, of course, but you can walk down the street safely. Santa Cruz is absurdly rich for some people, destitute for others, and it attracts a homeless/street population that make it no longer worth visiting. It's sad but true.

  • by MrSavage ( 2127458 ) on Thursday August 01, 2013 @03:35PM (#44450309)
    I lived in Santa Cruz for the past 25 years. While crime is a problem, THE REAL PROBLEM, is the political leaders of the city. They have created the bum problem by offering them social services (to the nth degree), being lax on convicting criminals, making headaches for businesses with too much regulation and sticking their heads in the sand when people point out these problems. If these politicians would take off their rose-colored glasses, or get voted out by the populace, Santa Cruz might be able to bring in some business.
  • by Anonymous Coward on Thursday August 01, 2013 @04:04PM (#44450563)

    Nah none of that is the reason. The reason is the old fart hippies that run Santa Cruz and the surrounding cities don't want growth, so they oppose anything and everything that smells like progress. And the planning department is totally corrupt and obstinate. Opening a small business in Santa Cruz is annoying, trying to grow that business quickly runs into local opposition due to permits. Where are you going to find a place where you can house a 100 code monkeys.

    And face it, if you're not a slacker pot head Santa Cruz is really boring.

  • by Anonymous Coward on Thursday August 01, 2013 @04:17PM (#44450689)

    As a Santa Cruz resident I'm sick of people living outside SC making a big fuss about how marijuana is handled here.

    We have incredible problems with drug related crime, for cocaine, meth, AND marijuana.

    I loved living here before drugs ruined this place and turned it into a crime ridden shithole. It will always be my home, but the drug-slinging gang members AS WELL AS the pothead students with their never ending thirst for drugs ruined things.

    So fuck the submitter for making a big deal about weed, because weed is what's killing my home.

Love may laugh at locksmiths, but he has a profound respect for money bags. -- Sidney Paternoster, "The Folly of the Wise"

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