Over 20% of Online Black Friday Sales Came From Mobile Devices

cagraham writes "According to IBM's latest Data Benchmark report, 21.8% of all online Black Friday sales were made from mobile devices. Mobile traffic, meanwhile, accounted for 39.7% of all Black Friday traffic. Interestingly, iOS users accounted for 18.1% of online sales, while Android users accounted for just 3.5%. The data come from IBM's real-time monitoring over 800 U.S. online retailers. The report also notes that tablets generated less traffic than smartphones, but accounted for almost twice the number of sales. Overall, online sales for Black Friday grew 18.9% year-over-year."

Get offa my lawn!

[Impy the Impiuos Imp]

I would never buy Christmas gifts over smartphone surfing. I guess I'm just old school and like the hustle and bustle of leisurely picking through products and buying at my nice, large computer screen.

What does this mean?

[Anonymous Coward]

Please, Slashdot, help me understand this random factoid and how it can be twisted to various predetermined narratives. Are Android users to poor to shop? No, wait, is it that Apple users are caught up with continuous shopping to flee from the ever-fading glow of material gratification? Is the latest iPhone made with parts that outgas consumption-inducing pthalates? Help me; I must know how these isolated data confirm what we all already know.

Re:disparate

[Connie_Lingus]

i was going to mod you up...that is until you involved Wang-Fucking-Chung in this.