Over 20% of Online Black Friday Sales Came From Mobile Devices

cagraham writes "According to IBM's latest Data Benchmark report, 21.8% of all online Black Friday sales were made from mobile devices. Mobile traffic, meanwhile, accounted for 39.7% of all Black Friday traffic. Interestingly, iOS users accounted for 18.1% of online sales, while Android users accounted for just 3.5%. The data come from IBM's real-time monitoring over 800 U.S. online retailers. The report also notes that tablets generated less traffic than smartphones, but accounted for almost twice the number of sales. Overall, online sales for Black Friday grew 18.9% year-over-year."

Probably not accurate

[synapse7]

Some of my android based tablets and phone are using browsers with a user agent that reports as an ipad, seems to help get an html5 website.

Re:disparate

[Anonymous Coward]

Sounds like to me that most Android users are simply too smart to shop on a tiny phone screen when they can shop on a large computer monitor.

Re:Probably not accurate

[605dave]

Yes, I'm sure that's a huge percentage of the traffic.

Re:That's the real data folks

[Anonymous Coward]

Maybe not everyone wants an OS which expects and encourages buying more useless crap. This is a win for Android IMO.

Re:disparate

[CanHasDIY]

the mobile apps are formatted for the small screen negating any advantage of a computer.

Until you get to the ordering screen, which they didn't take the time to create a mobile version of, and you can't fill out the entire form because the goddamn keyboard keeps popping up and covering the last few entries!

The Nexus 7 works pretty well (Humble Bundle's site takes a huge shit on it, otherwise I haven't had a problem), but I've all but given up trying to order stuff with my smartphone.

Re:So you're saying

[east coast]

Given the response to this article so far? I'd say that this is proof that Slashdotters are willing to argue over what technology is better than to just accept that people use different technology and move on with their own lives.

Slashdot thanks for taking the flamebait... that's their bread and butter.

Re:disparate

[BasilBrush]

Until you get to the ordering screen, which they didn't take the time to create a mobile version of, and you can't fill out the entire form because the goddamn keyboard keeps popping up and covering the last few entries!

The Nexus 7 works pretty well (Humble Bundle's site takes a huge shit on it, otherwise I haven't had a problem), but I've all but given up trying to order stuff with my smartphone.

Given this report, iOS users don't seem to have a problem.

Re: So you're saying

[Scowler]

iPhones aren't significantly different in price from top-end Android phones from Samsung, HTC, etc. I know the Nexus phones are always quoted as proof that iPhones are over-priced, but the Nexus phones are an anomaly when compared to other similar Android phones as well.

Re:disparate

[paiute]

It especially does not offer any better explanation than "Android devices using iOS user agents."

Quite the opposite, really.

I'd like to know what percentage of Android users who are not Slashdot users even know that you can do this.

Price Checking

[ninjabus]

People were price checking purchases using their phones, not actually looking to buy online. If someone is shopping on a tablet, they really mean to buy something with it.