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The Almighty Buck Businesses Handhelds

Over 20% of Online Black Friday Sales Came From Mobile Devices 201

cagraham writes "According to IBM's latest Data Benchmark report, 21.8% of all online Black Friday sales were made from mobile devices. Mobile traffic, meanwhile, accounted for 39.7% of all Black Friday traffic. Interestingly, iOS users accounted for 18.1% of online sales, while Android users accounted for just 3.5%. The data come from IBM's real-time monitoring over 800 U.S. online retailers. The report also notes that tablets generated less traffic than smartphones, but accounted for almost twice the number of sales. Overall, online sales for Black Friday grew 18.9% year-over-year."
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Over 20% of Online Black Friday Sales Came From Mobile Devices

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  • Re:So you're saying (Score:2, Interesting)

    by msobkow ( 48369 ) on Monday December 02, 2013 @03:09PM (#45576727) Homepage Journal

    *sigh* iOS devices are more expensive to begin with. iOS users obviously have more money to spend than brains. It has nothing to do with the quality of the device, and everything to do with being willing to be gouged.

  • Re:disparate (Score:2, Interesting)

    by BasilBrush ( 643681 ) on Monday December 02, 2013 @03:31PM (#45576977)

    Or the more obvious explanation that the iOS keyboard popping up doesn't ever cover up form fields on a web-site. The current one is automatically scrolled into view, and any other part of the web-page can be scrolled into view by the user if needs be. Nothing is out of bounds because it's behind the keyboard.

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