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Microsoft Paying for Positive Xbox One Coverage on YouTube 128

Posted by Unknown Lamer
from the smell-of-fresh-cut-astroturf dept.
An anonymous reader writes "Microsoft, partnered with Machinima, has put forth a promotion for YouTube personalities: make a video about the Xbox One and get money for it. Problematically, they also require the reviewer not to disclose that they're getting paid (or mention anything negative), which breaks FTC disclosure rules (PDF). Microsoft has a well-known history of astroturfing, but is this the first proof of them doing it illegally?"
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Microsoft Paying for Positive Xbox One Coverage on YouTube

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  • And? (Score:1, Insightful)

    by Anonymous Coward on Tuesday January 21, 2014 @09:09AM (#46023571)

    And this type of action is new or newsworthy how?

    I certainly hope this type of act is reported for each and every company that ever does it. Maybe we can dedicate a whole website to the 1,000s of companies that do this type of thing. We'll call it NothingNewHereAtAll.wtf and it won't have the horendous /. beta format.

  • by Anonymous Coward on Tuesday January 21, 2014 @09:11AM (#46023579)

    its legality is irrelevant

  • by Anonymous Coward on Tuesday January 21, 2014 @09:13AM (#46023601)

    Fake reviews, Fake adverts, Fake court presentations...

  • Re:And? (Score:2, Insightful)

    by Anonymous Coward on Tuesday January 21, 2014 @09:19AM (#46023653)
    Oh come on! Micrsoft has been busted for astroturfing hundreds of times and nobody gives a toss. Do you really think all those "fans" here really believe Win 8.1 is a great OS?

    Get a clue sunsine, there's not much else to that company APART from astroturf.

  • Re:And? (Score:3, Insightful)

    by Talderas (1212466) on Tuesday January 21, 2014 @12:00PM (#46025645)

    There's nothing that indicates any wrongdoing on Microsoft's part. The agreement linked to in the article is between Machinima and the video creator and not the agreement between Microsoft and Machinima. There's no way to tell if the "positive endorsement" was required by Microsoft or if that's just something Machinima tagged on to the agreement, but hey it's Microsoft so lets bash them anyway and not let facts stand in the way.

  • Re:Well (Score:4, Insightful)

    by Sechr Nibw (1278786) on Tuesday January 21, 2014 @12:12PM (#46025813)
    Well, I never did play Pokémon, but I have to ask: does one ever really outgrow Zelda? Maybe the new games don't do it for you, but don't you ever find yourself wanting to play Ocarina again?

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