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The Almighty Buck Businesses Google Patents Transportation

Should Self-Driving Cars Chauffeur Shopping 'Whales' For Free? 213

theodp writes "Probably not the most fortuitous timing, but the USPTO has granted Google its wish for a patent on Transportation-Aware Physical Advertising Conversions, a system that arranges for free or discounted transportation to an advertiser's business location that will be more or less convenient based upon how profitable a customer is deemed. It's reminiscent of the free personal chauffeured limousine rides long enjoyed by Las Vegas casino 'whales', but at scale and using cars that may not have drivers. A server, Google explains, 'arranges the selected transportation option, for example, by dispatching a vehicle or providing instructions for using public transportation.' So, it seems a Larry or Sergey type might expect to be taken gratis to the Tesla dealership via a private autonomous car or even helicopter, while others may get a discount on a SF Muni bus ride to Safeway. Google also describes how advertisers will be able to use a customer's profile 'to exclude a customer from being considered for an offer based on exclusion criteria identified by a business,' such as age, job title, purchasing history, clothing size, or other 'desirable' characteristics."
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Should Self-Driving Cars Chauffeur Shopping 'Whales' For Free?

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  • by Anonymous Coward on Thursday January 23, 2014 @07:12PM (#46051737)

    That's a really cool thought experiment. Frankly I've always thought the rise of self driving cars would just make a world of taxis. You call a car on your "smart device" get in, it takes you wherever, you get off and it goes on to its next customer. Should be ultra, fantastically cheap and efficient, and you just make the interior able to be power hosed down every four hours. Or maybe a nicer automated cleaning for the "better" services.

    I wonder if gas stations will disappear because of that. After all why have your own car when hopping in an auto taxi will be just as fast, and involve no insurance, maintenance, or anything else that comes with a car, thus making it cheaper too? Meanwhile the auto taxis fill up back at "base", whether that's electric or gas or whatever.

  • by Anonymous Coward on Thursday January 23, 2014 @07:59PM (#46052159)

    Biologically, 19 is a good age to get knocked up. When would you prefer women to bear children? After menopause? No wonder birth rates are declining.

    Young adults have no income because they can't find jobs. They're on welfare because they can't find jobs. They're doing crimes because they can't find jobs. They're on drugs because they can't find jobs. Here's a thought: give a nigger a job. Give a nigger some gainful employment. Give a nigger something to do. Moving in the right direction is that simple.

  • by Anonymous Coward on Friday January 24, 2014 @03:14AM (#46054177)

    Marriage may be a terrible metric, but study after study has proven that the best place for a child to grow up is in a stable home with a mother and a father looking after them. That sounds oddly familiar. Almost like it used to be a standard arrangement to have children in ...

    When Mommy is knocked up at 16, there is no Daddy in sight and extended family, at best, doesn't care and at worst has their own problems (ie. drugs, alcohol, etc) to deal with, what hope does the kid have?

    You are wrong. There are several studies from various tribes where children don't get raised by their mother and father, but by the whole village. They even breast feed eachothers children. The children are socially very well off. Having lots of adults they know and trust is very good for them. The children are mentally not as dependant of their own mother and father. The children learn to deal with diferent type of adults. A mother, father, and a child is not somehow magically best arrangement for children. The best is having multiple stable and caring adults around daily. (your extended family, if you wish. Any adults will do) Also having lots of siblings (or other kids, they don't really care about the blood relation) is generally good. Humans are social creatures, we thrive with other people around. When you separate everyone to their own boxes anxiety grows, and people become very awkward. All kinds of mental illnesses start showing up. Just look at the news. Antisocial behauvior stems directly from not learning to be normally social at young age.

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