Mozilla To Show Sponsored Links To First-Time Firefox Users

Mozilla has announced a new initiative to show sponsored content within the Firefox browser. Currently, opening a new tab in Firefox will display a set of nine tiles showing your most commonly visited websites. When a user installs Firefox and opens it for the first time, they see these tiles, but eight of them are blank (one links to a Firefox tutorial). As the user browses the web, those tiles gradually fill in with visited sites. But Mozilla is going to fill out those blank eight tiles for new users. They say, "Some of these tile placements will be from the Mozilla ecosystem, some will be popular websites in a given geographic location, and some will be sponsored content from hand-picked partners to help support Mozilla’s pursuit of our mission. The sponsored tiles will be clearly labeled as such, while still leading to content we think users will enjoy." Existing users shouldn't see any difference, and the tiles will be replaced with commonly-visited sites like they do now.

Firefox Mobile

[SeanDS]

Although I don't so much mind this new addition if it brings in revenue to Mozilla, who are a nice company seemingly with the good of the web at heart, they have been playing one underhanded tactic recently with Firefox Mobile. On the mobile version, there is no way to remove the search providers pre-installed in the software (Bing, Amazon, Google, etc.). There used to be a way, but this feature was silently removed. I know I can just avoid using the search features (and untick the setting to automatically suggest search terms based on my input), but I should be able to uninstall search providers rather than give them free advertisement space on my browser.