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The Media Google Social Networks

Google's Experimental Newsroom Avoids Negative Headlines 109

theodp writes: After Brazil's dramatic World Cup defeat by Germany, writes NPR's Aarti Shahani, Google's experimental newsroom focused on search trends that didn't rub salt in Brazil's wounds, choosing to not publish a single trend on Brazilian search terms. Copywriter Tessa Hewson said they were just too negative. "We might try and wait until we can do a slightly more upbeat trend." It's a decision that puzzles Shahani, but producer Sam Clohesy explained, "a negative story about Brazil won't necessarily get a lot of traction in social." In old-school newsrooms, if it bleeds, it leads. But because this new newsroom is focused on getting content onto everyone's smartphone, marketing expert Rakesh Agrawal says, editors may have another bias: to comb through the big data in search of happy thoughts.
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Google's Experimental Newsroom Avoids Negative Headlines

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