Become a fan of Slashdot on Facebook

 



Forgot your password?
typodupeerror

Slashdot videos: Now with more Slashdot!

  • View

  • Discuss

  • Share

We've improved Slashdot's video section; now you can view our video interviews, product close-ups and site visits with all the usual Slashdot options to comment, share, etc. No more walled garden! It's a work in progress -- we hope you'll check it out (Learn more about the recent updates).

×
The Almighty Buck Businesses

Women Founders Outpace Male Counterparts In Certain Types of Kickstarter Funding 98

Posted by samzenpus
from the gathering-the-cash dept.
Nerval's Lobster writes Women outpace men when it comes to raising money for technology projects through crowdfunding sites such as Kickstarter, according to a new study by researchers at New York University and the Wharton School at the University of Pennsylvania. Jason Greenberg (NYC) and Ethan Mollick (Wharton/UPenn) chose 1,250 Kickstarter projects in five categories: games and technology, where founders were predominantly male; film, with an even gender distribution; and fashion and children's books, both populated with more female founders and backers. They analyzed additional factors such as "industry typing" (a theory in which people 'often hold conscious or unconscious biases about what gender is the archetype employee in a particular occupation or industry') and restricted the data set by geography and how much money each Kickstarter project wanted (a project aiming for less than $5,000 may attract an inordinate percentage of family and friends as funders, skewing results). After crunching the data, they found that female founders of technology projects were more likely than males to achieve their Kickstarter goals, a finding that didn't extend to the other four categories. "It appears female backers are responsible for helping female founders succeed in specific industry categories that women backers generally disfavor," they theorized, adding a little later: "The value of crowdfunding is that it enables access to a pool of potential female backers particularly inclined to support women in industry categories in which they believe women to be underrepresented."
This discussion has been archived. No new comments can be posted.

Women Founders Outpace Male Counterparts In Certain Types of Kickstarter Funding

Comments Filter:

There are three kinds of people: men, women, and unix.

Working...