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Chrome To Freeze Flash Ads On Sight From September 1 190

An anonymous reader writes: Shaun Nichols from the Register reports that unimportant Flash content will be click-to-play by default in Google Chrome from September 1. He writes, "Google is making good on its promise to strangle Adobe Flash's ability to auto-play in Chrome. The web giant has set September 1, 2015 as the date from which non-important Flash files will be click-to-play in the browser by default – effectively freezing out 'many' Flash ads in the process. Netizens can right-click over the security-challenged plugin and select 'Run this' if they want to unfreeze an ad. Otherwise, the Flash files will remain suspended in a grey box, unable to cause any harm nor any annoyance."
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Chrome To Freeze Flash Ads On Sight From September 1

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  • by Ecuador ( 740021 ) on Friday August 28, 2015 @09:02AM (#50408617) Homepage

    Hmm, I've had this as a plug-in for a while now (FF though). It interfered a bit with some sites, but it was the fault of those sites anyway, so I guess it is a good idea to have it built-in in the browser (it can work even better than a plugin)

    • by Joce640k ( 829181 ) on Friday August 28, 2015 @09:10AM (#50408667) Homepage

      ...except that google gets to decide which adverts are played and which aren't.

      I'm betting Google's own dancing monkeys will be as annoying as ever.

      • Re: (Score:1, Troll)

        by sycodon ( 149926 )

        Yep. No one should be dancing for joy.

        This wasn't done out of the goodness of Google's heart. They are merely taking down the competition.

        • by MightyMartian ( 840721 ) on Friday August 28, 2015 @09:24AM (#50408777) Journal

          I'm assuming HTML5 graphics and videos will still play, so if it's limited to just Flash, so what?

          • by bill_mcgonigle ( 4333 ) * on Friday August 28, 2015 @11:46AM (#50409897) Homepage Journal

            I'm assuming HTML5 graphics and videos will still play, so if it's limited to just Flash, so what?

            So what? It'll stop all drive-by Flash malware. cf. the AOL (advertising.com) attack vectors that are such a problem right now.

            Amazon is refusing Flash ads on its CDN on the same day.

            • by MightyMartian ( 840721 ) on Friday August 28, 2015 @11:48AM (#50409903) Journal

              I think the real point here is that the big guys have finally decided Flash must die.

              • Comment removed (Score:4, Insightful)

                by account_deleted ( 4530225 ) on Friday August 28, 2015 @01:43PM (#50410951)
                Comment removed based on user account deletion
                • by Anonymous Coward

                  HTML5 is better. Primarily one for one reason alone... Malware can't hide in the file.

                  Flash advertisements? Well go back to animated gifs. Or maybe finally adopt APNG. Or dig MNG out of the graveyard.

                  Like, Flash's real use, vector images, never got much use outside of Newgrounds.com , everyone else used it as a way to push terrible advertisements in a small space.

                  Then Adobe bought Macromedia and started digging Flash's grave by turning it into a video player for Youtube (ad clones) so they could sell their

                • by laffer1 ( 701823 )

                  You're right about DRM issues. There is one big win and the reason I support HTML5 video. It can be cross platform unlike flash. Flash only runs on the big 3 desktop operating systems. It doesn't run on any other desktop OS and isn't supported on many mobile platforms. HTML 5 video can change all that.

                • GPU cycles don't grow on tress

                  If your desktop is in a position to be displaying a webpage then 99.999% of the time GPU cycles may as well be growing on trees. People using GPU for computing are a infinitesimal portion of computer users, and people running 3D games are typically not watching youtube videos at the same time.

                  That a GPU is sitting unused in a desktop application is one of the safest assumptions you can make in the current computing work.

                  • That a GPU is sitting unused in a desktop application is one of the safest assumptions you can make in the current computing work

                    Is it? I don't even know if I've got a GPU - why should I? I do know that when I try running a seismic-visualisation tool, it crawls like a dog run over by a series of artics. but I still don't know if I've got a GPU. [Checks details] "Intel GMA 650," whatever the fuck that means.

        • Re: (Score:1, Informative)

          by Anonymous Coward

          Yep. No one should be dancing for joy.

          This wasn't done out of the goodness of Google's heart. They are merely taking down the competition.

          Take off your tin-foil hat. It's click-to-play. You can still view your dancing cats or whatever if you like. I've had this turned on for pretty much everything for a while now and it is awesome

        • Re: (Score:2, Insightful)

          by Anonymous Coward

          Have you been asleep for the last ten years? Flash is a huge issue for a bunch of different reasons., and has been considered a legacy solution for some time now. HTML 5 is the modern replacement. Chrome isn't freezing HTML 5 content from advertisers, but if advertisers do insist on using Flash that's up to them; it won't be without consequence any more.

          Jeez, can any company do anything without this mindless cynical twattle about capitalism?

        • by Tarlus ( 1000874 )

          I don't believe Google employs Flash ads, or at least I have never seen this done. I'd imagine every other manner of ad can still poke its way through to anybody not using an ad blocker, regardless of its source.

          Unsolicited Flash content needs to die once and for all.

          If you want to cry foul at Google, then wait until they kill Adblock Plus in their own browser extension repository.

          • by sycodon ( 149926 )

            No one is crying foul. But don't believe that Google has heard the cries of the long suffering public and decided to rescue them.

            Freezing flash ads works in their favor.

          • by tlhIngan ( 30335 )

            I don't believe Google employs Flash ads, or at least I have never seen this done. I'd imagine every other manner of ad can still poke its way through to anybody not using an ad blocker, regardless of its source.

            Not Google directly, but the ad networks they do own do.

            Google controls the vast majority of ad networks online, and chances are, those flash ads are indirectly tracable to Google. DoubleClick and others still serve them up, after all (and Google acquired them many years ago).

            Anyhow, autoplay of HTM

          • Try this link : https://www.google.com/finance... [google.com]

            Notice anything interesting ? HTML5 for the win, yes

        • by doccus ( 2020662 )

          Look, I'm dancing...firstly, Google is freezing ALL flash ads.. and second, the ads aren't blocked, you can see them any time you want to. Do you REALLY think autoplaying flash ads encourage business, or cause so much aggravation the the consumers run away from their products. With me, it's the latter. And I surely can't be the only one.

          • by doccus ( 2020662 )

            I should add the Google probably is doing this because the "Whoa! Google Chrome has crashed." pages it suffers are a direct result of flash overloading.

      • Here's another one - YouTube is a google product, so too Chrome. So is it saying that the flash ads on YouTube are going to be blocked?
      • I'm betting Google's own dancing monkeys will be as annoying as ever.

        Do they need to be? They're no longer competing with a zillion other animations to be the most attention-grapping thing around. The evolutionary arms race is over, so the optimal ad is one that the user notices but isn't annoyed by - after all, developing and installing ad blockers is hard work which people aren't going to do without reason, and besides, who wants to have their brand associated with annoyance if that's not required to be

      • by j127 ( 3658485 )
        Doesn't Google Analytics load some Flash for tracking purposes? I wonder if they will block that.
      • ...except that google gets to decide which adverts are played and which aren't.

        I'm betting Google's own dancing monkeys will be as annoying as ever.

        That's my worry - remember, Google already implemented a workaround for their own Flash ads, auto-converting them into a form which conveniently happens to be immune to this filter. Get back to me when they've bundled an ad-blocker. What they have here is basically a rival ad blocker - which really isn't something any of us should cheer, even if it does happen to knock out some irritating ads for the time being. (Equally, of course, the new ad-blocking facility for Mobile Safari in iOS 9 which just happens

    • by greenfruitsalad ( 2008354 ) on Friday August 28, 2015 @09:12AM (#50408685)

      no, this will stop only what chrome deems unnecessary. not everything.

      now how about those damn autoplaying youtube videos? flash or no flash, they still autoplay and then play the next one, next one, next one, etc..

      • If I could +10 your comment, I would. As someone who works in content, it is a bane to my existence. It's stopped me from going to some sites altogether!

        • You are watching a porn site when you decide that you have to get ready for your hot date. Since nothing is going on you just turn your monitor off and forget about it. You convince your date to sleep with you so you get naked and watch as your date does the same. Except an ad for viagra starts paying on your computer. You get up and turn the monitor on and now your date sees what you have been watching. She turns to you and says "I am not enough porn for you. Forget it. I am leaving". Your evening

        • Comment removed based on user account deletion
      • They have a switch under the gear icon in the video controls that is supposed to stop autoplay, but it doesn't work... which I went to the comments just to say.
      • Chrome dev doesn't autoplay videos that are in the background unless they have already been rendered once. See this commit [googlesource.com]

        I'm sure if you really want to stop autoplay that you can find a userscript or extension out there or make your own that stops it on youtube (or even all websites that use html5.)
        Sadly chrome devs seem to think that user configurability like Firefox has is a bad thing and so I doubt you'll ever see a default option for it.

  • by Anonymous Coward

    After all, there's nothing really fucking annoying that can be done with HTML5 ads, and it's not as if the whole ad industry is a crock of malware-infested, distracting, lowest-common-denominator-producing shit anyway.

  • Seriously, if I could post the grumpy cat photo as a full blown image I would. No matter how savvy tech becomes the average user doesn't install extensions unless someone mentions it. I would love to see the ratio of systems WITH vs. WITHOUT any extensions
    • My youngest brother is not so tech savvy asked why websites always looks different on my PC... the answer adblocker... I built him a new PC with ubuntu lts and KDE with a windows like layout and installed firefox and chrome w/adblocker, open office, a few other open source replacements, setup the printer, email, etc... I was worried his wife wouldn't like it and I would be installing win 7 in a month but they both love it everything was already setup and it was familiar enough that they don't even ask quest

  • non-important? (Score:5, Insightful)

    by thegarbz ( 1787294 ) on Friday August 28, 2015 @09:15AM (#50408709)

    Basically, "essential" Flash content (such as embedded video players) are allowed to automatically run, while non-essential Flash content, much of that being advertisements, will be automatically paused.

    So.... queue adverts posing as video players in 3. ... 2...... 1......

    Why can't they stop the autoplay of ALL content.

    • Exactly. Autoplay of HTML5 video is a real pain, and one of the more noxious ways modern advertisers try to shove their content down our throats. Modern advertising really is the haunt of sociopaths.

      • Re:non-important? (Score:4, Informative)

        by laie_techie ( 883464 ) on Friday August 28, 2015 @10:13AM (#50409139)

        Exactly. Autoplay of HTML5 video is a real pain, and one of the more noxious ways modern advertisers try to shove their content down our throats. Modern advertising really is the haunt of sociopaths.

        There are ways to stop autoplay [pcworld.com] for Chrome and Firefox.

        • Ironically enough, I just clicked that link and the "how to" video at the top right of the linked page autoplays...
          • Ironically enough, I just clicked that link and the "how to" video at the top right of the linked page autoplays...

            Did you see the following paragraph from that page?

            On New Year’s Day, I told you how to block videos that play automatically when you visit a Web page. In fact, if such a video is starting to play right aboutnow, you may want to revisit that article [pcworld.com].

      • Autoplay is one "feature" I've never understood. Why can't the default be a still image from the video, either taken automatically, the way desktop file managers from Windows to OSX to Gnome and KDE create thumbnails, or uploaded separately by the content creator? Even a pop-up asking you to click to play is better than an autoplay explosion.
    • For Chrome/Chromium:

      Settings, Advanced, Privacy Content Settings, Plugins, Let me choose when to run plugins.

      All Flash content is blocked by default: you right-click to run individual Flash embeds.

      • My point was not that there isn't a way to do it, but rather that they are blocking it by default and yet providing a documented way of getting around the block.

        It's like giving a criminal the keys to the safe and then asking them to pretty please not open it while we're not looking.

  • They stab it with their steely knives, but they just can't kill Flash.
  • by gQuigs ( 913879 ) on Friday August 28, 2015 @09:31AM (#50408819) Homepage

    I'd like to see in Firefox by default...

    • I'd like to see in Firefox by default...

      Since Firefox apes a lot of what Chrome does it shouldn't be long...

    • I'd like to see in Firefox by default...

      Are you a Mozilla Firefox dev, by chance?

      The plug-in to do this has been around for years... there's no need.

  • Version 12 had that on by default. Loved it, it sounds like Chrome has it but it requires enabling. On Opera, it was one less thing to change after a fresh install. Somehow that browser came out of the box just the way I liked it.

  • Unlike most people, I really don't mind ads. It's how companies pay for free services. What I've had issue with for years is the loudness factor of these ads. Some of these ads are at max volume. When factored in that they were auto-play, simply visiting a website would be annoying and potentially hearing damaging.
  • Is there anybody here that doesn't use at least ONE ad blocker?
  • by NotQuiteReal ( 608241 ) on Friday August 28, 2015 @10:37AM (#50409361) Journal
    An ad company blocking ads from other companies.

    Just a matter of time before they simply replace the "non-important" ad with an "important" one...
  • As if millions of marketing drones cried out in terror and were suddenly silenced.
  • by TheDarkener ( 198348 ) on Friday August 28, 2015 @11:28AM (#50409755) Homepage

    I've turned my Firefox flash plugin to "Ask to Activate". This way I can choose what is "important" and "not important", not the almighty God^Hogle. This doesn't do anything for fine-grained selection of flash objects on a domain, but you can also use the Flashblock add-on for that.

  • ...and he/she/it has shown mercy on us by allowing the destruction of the bandwidth sucking, virus vector, POS that is flash.

  • For over 2 years with a plugin.
  • While I do believe that Flash is horrible and destructive to the internet as a whole, I see this exactly for what this is: Google is closing the internet. They are closing it much like Microsoft did for many years. They marketed and waited until their browser was too much usage to ignore, and now use it to drive the direction of the web to their interest.

    What happened to an open web? If people want to use technology x, they should be able to! Why does Google get to pick? What if google tomorrow decided that

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