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United States Businesses Science

US-Appointed Egg Lobby Paid Food Blogs and Targeted Chef To Crush Vegan Startup 317

An anonymous reader writes: The American Egg Board targeted publications, popular food bloggers, and a celebrity chef as part of an effort to combat a perceived threat from Hampton Creek, an egg-replacement startup backed by some of Silicon Valley's biggest names, according to internal emails. The Gaurdian reports: A detailed review of emails, sent from inside the AEB and obtained by the Guardian, shows that the lobbyist's anti-Hampton Creek campaign sought to:
  • Pay food bloggers as much as $2,500 a post to write online recipes and stories about the virtue of eggs that repeated the egg lobby group's "key messages."
  • Confront Andrew Zimmern, who had featured Hampton Creek on his popular Travel Channel show Bizarre Foods and praised the company in a blog post characterized by top egg board executives as a "love letter."
  • Target publications including Forbes and Buzzfeed that had written broadly positive articles about a Silicon Valley darling.
  • Unsuccessfully tried to recruit both the animal rights and autism activist Temple Grandin and the bestselling author and blogger Ree Drummond to publicly support the egg industry.
  • Buy Google advertisements to show AEB-sponsored content when people searched for Hampton Creek or its founder Josh Tetrick.
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US-Appointed Egg Lobby Paid Food Blogs and Targeted Chef To Crush Vegan Startup

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  • Well, yea... (Score:2, Insightful)

    by tomhath ( 637240 )

    The Egg Board is an advocate for the consumption of eggs. What's the problem?

    This article seems more like a slashvertisement for Hampton Creek

    • Re: (Score:2, Funny)

      by Anonymous Coward

      You got $2500 for this post?

      Where do I apply?

    • by Etherwalk ( 681268 ) on Thursday September 10, 2015 @01:53AM (#50492587)

      The Egg Board is an advocate for the consumption of eggs. What's the problem?

      This article seems more like a slashvertisement for Hampton Creek

      The problem is a fraud on the public. Advocating a position that is based on who pays you, without regard to reason or truth or the benefit to mankind, without so much as a notice of your bias, causes massive amounts of harm to the public by sustaining inefficient practices.

      It is perhaps the single most harmful activity to society a person can engage in--it wastes other people's lives. It perpetuates the spread of misinformation.

      And it is fundamentally contrary to the ideals of Nerds, Geeks, and those who believe in the potential of science and information to help mankind get out of the mess we've made of our world and our societies.

      • The problem is a fraud on the public. Advocating a position that is based on who pays you, without regard to reason or truth or the benefit to mankind, without so much as a notice of your bias, causes massive amounts of harm to the public by sustaining inefficient practices.

        Sorry to have to be the one to break it to you, but apparently you've been living under a rock for at least ten years. This practice, how despicable it may be, is now commonplace. I run a small fan website for a video game, and I've been sent offers to write positive reviews of gaming-related products (for instance some 3D goggles) for compensation without any hint or notice that, for all intents and purposes, this would've been an advertizement.I declined, but I'm betting most people in my situation wouldn

        • This practice, how despicable it may be, is now commonplace.

          And THAT is why I think 99% of on-line ""reviews"" aren't worth wiping my ass with. Most of on-line reviews these days pretty much are either shills or have some emotional problem which translates into inexplicable hatred towards some inanimate object or establishment.

      • So is this actually about honesty in egg journalism?

      • And a "taxpayer-funded farm marketing board" is not supposed to be a moralistic outpost of good government, it's supposed to be an incredibly biased industry group. The difference between the RIAA and the AEB is that egg-producers are required to pay their membership fee, and the fee collection is administered by the government; not that anyone who actually knows how the US Government works thinks they'll be nice. They're not supposed to badmouth their opponents (who are, presumably, other farm marketing bo

      • by MobyDisk ( 75490 )

        And it is now standard advertising practice. :-( Commercials are ineffective. Bloggers are. The FTC has stated that that bloggers must disclose such things because it is a form of advertising.

      • The problem is a fraud on the public. Advocating a position that is based on who pays you, without regard to reason or truth or the benefit to mankind, without so much as a notice of your bias, causes massive amounts of harm to the public by sustaining inefficient practices.

        It is perhaps the single most harmful activity to society a person can engage in--it wastes other people's lives. It perpetuates the spread of misinformation.

        Yes, yes, yes. Thanks for your rant -- and I agree with you.

        On the other hand, if you RTFA, you'll find out that both sides in this fight are trying to mislead.

        Another Guardian article (linked in TFA) details [theguardian.com] how the product information violates standards of mayonnaise definitions without explanation on the label, choosing to call itself "Just Mayo" and featuring a picture of an egg on the label.

        Another article [businessinsider.com] linked in TFA interviewed former employees and describes shoddy science and misleading cla

  • Um... so what? (Score:5, Insightful)

    by 93 Escort Wagon ( 326346 ) on Thursday September 10, 2015 @12:43AM (#50492321)

    This all sounds like what many companies would do when faced with an upstart competitor - basically what's known as "playing hardball".

    If this Hampton Creek company is backed by some of the "biggest names" in Silicon Valley, isn't it well-positioned financially to respond? This doesn't exactly sound like David vs. Goliath.

    As an aside - is there such a thing as "Big Egg"? We buy ours from a local farm.

    • This all sounds like what many companies would do when faced with an upstart competitor - basically what's known as "playing hardball".

      The American Egg Board isn't a company - it's a marketing consortium. And such consortiums are specifically prohibited by USDA regulations from engaging in smear campaigns.

      • The American Egg Board isn't a company - it's a marketing consortium. And such consortiums are specifically prohibited by USDA regulations from engaging in smear campaigns.

        The thing is - I'm having a hard time seeing where they "smeared" anyone. They seem to have tried to get various people to write glowing stories about real eggs.

        And they tried to buy Google ads that would pop up when someone searched for Hampton Creek. Again, that may be annoying but it's not unusual behavior.

      • But they didn't smear anyone.

        The emails are internal. Internally they're allowed to hate you.

        The external stuff is all paying people to say nice things about eggs, and they are allowed to do that, even in places wqhere people don;t normally say niced things about eggs (such as google searches for vegan egg substitutes).

  • Good For Them (Score:3, Interesting)

    by Anonymous Coward on Thursday September 10, 2015 @12:43AM (#50492323)

    I'm strongly in favor of eggs. Go eggs.

    • "Miss Edie, as long as there are chicken layin' and truck drivin' and my feet walkin', you can be sure that l will bring you the finest of the fine, the largest of the large and the whitest of the white. ln other words, that thin-shelled ovum of the domestic fowl will never be safe as long as there are chicken layin' and l'm alive because l am your eggman and there ain't a better one in town!"

      - The Eggman [wikiquote.org]

  • by JazzHarper ( 745403 ) on Thursday September 10, 2015 @12:47AM (#50492353) Journal

    Those are all perfectly legitimate responses to attacks from food-fear mongers.
    It's not just one startup--it's a multi-billion dollar industry built on FUD.

    • Re: (Score:3, Informative)

      by LMariachi ( 86077 )

      What fear-mongering? Some people can’t eat eggs. Some people don’t want to eat eggs. Hampton Creek is putting out products for those people. They’re not going on Dr. Oz claiming eggs will give you cancer.

      • Re: (Score:2, Insightful)

        by Anonymous Coward

        If they were just "putting out products for those people" wouldn't they have named it something different than "Just Mayo?" Does "Just Mayo" sound like it has no eggs to you? To me, "Just Mayo" sounds like an organic or simplified version of Mayonnaise. Just Mayo, to me, doesn't mean no eggs.

    • a multi-billion dollar industry built on FUD.

      This is what Veganism is? Really? So the millions of people who've led vegan lives in, say, India, over the millennia, are victims of some multi-billion dollar corporate scam? Wow! Thanks for letting me know!

  • by Kkloe ( 2751395 ) on Thursday September 10, 2015 @12:50AM (#50492369)
    so they are doing what all businesses have done when they face other competition, how can this be anything new thing, the guardian seems to have a very slow day, mabe they ran out of click baits

    as long as their are not spreading lies or misleading information about their own product or competition then there is nothing to see here
  • Makes you wonder about where hatchet pieces like this [businessinsider.com] came from. And who lit a fire under the FDA's ass [bloomberg.com] to crack down on the definition of "mayo?"

    • by mysidia ( 191772 )

      I think the bottom line is that their business relies on deceiving people into buying their new alternative products, Because if people realized their "Just Mayo" product, for example, contained a plant alternative to eggs by having it presented at the time of purchase..... many people would not buy.

      IMO; the new alternatives are not proven though. I would be wary about them. I think there is good reason to be wary about them.

      That doesn't mean they do not have value ---- esp. to vegans

      • I assume you’re drawing an analogy to GMO labeling. The difference is that the whole selling point of Just Mayo is that it’s egg-free. Nobody is being deceived unless they can’t read the label.

        I predict they’ll end up changing it to “Just Aioli.” Not as much mass-market recognition, but the people buying this stuff aren’t exactly putting it on baloney and Wonderbread sandwiches anyway.

      • In civilized countries you can't call "butter" anything with plant oils in it, "chocolate" something with no or trace amounts of cocoa, or "mayo" something not made with eggs.

        The US lacks proper consumer protection laws, and attempts to fix that meet with attacks from peddlers of fake stuff...

    • Re: (Score:2, Interesting)

      The same people who think GMO foods should be prominently labeled because what's in the can isn't real food are, naturally, against it when it suddenly suits their political biases. Surprise, surprise.
  • Seems to fall under the category of overly-zealous competitive marketing. I didn't see enough to justify verbiage like "crush vegan startup". In fact, I kind of agree with their assessment that it's not "just mayonnaise", that it shouldn't be marketed as such.

    I do think that gov't sponsored industry-support groups can be anti-competitive. But I'm not sure they differ materially from other subsidized industries.

    This is less a smoking gun than business as usual. Doesn't mean it's not important. Just that this

  • by crispytwo ( 1144275 ) on Thursday September 10, 2015 @03:04AM (#50492781)

    I don't get it
    eggs? lobby group? blogs? articles?
    Is it blogs? I guess that is remotely techy?!?

  • I have lots of recipes involving eggs, would you pay me two grand per recipe for me to post them on a blog?

    Love,

    A terminal ovovore.

  • That should read 'The Grauniad reports' [urbandictionary.com], everyone knows that.

  • It's what lobbyists do all day, they buy elections even, egg on their face is nothing to them.

    I also fail to see the 'news for nerds' and 'things that matter' angle, unless it's the fact that a blogger was mentioned somewhere along the line.

  • You'd better run, egg!

"If it ain't broke, don't fix it." - Bert Lantz

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