In a video posted to Youtube, Adobe reps have stated that Adobe expects all of their ebook partners to start adopting the new DRM in March. This is the same DRM that was launched only a few weeks ago and is already causing problems, but that hasn't stopped Adobe. They also expect all the stores that use Adobe's DRM to sell ebooks (as well as the ebook app and ebook reader developers) to have fully adopted the new ebook DRM by July 2014. That's when Adobe plans to end support for the old DRM (which everyone is using now). Given the dozens and dozens of different ebook readers released over the past few years, including models from companies that have gone under, this is going to present a significant problem for a lot of readers. Few, if any, will be updated in time to meet Adobe's deadline, and that's going to leave many readers unable to buy DRMed ebooks."
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