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+-   Sony BMG Dropping DRM on Friday January 04 2008, @12:44PM Lally Singh

Submitted by Lally Singh on Friday January 04 2008, @12:44PM
music
Lally Singh writes "Sony BMG's planning to drop DRM in it's music. Some will be available the 1st quarter of this year, says BusinessWeek. More interesting is this quote from Salon's Machinest:

Actually, what's happened is quite ironic. It was the industry's own DRM mandates that tied many music-lovers in to Apple's music storefront (we all had iPods, and the only way to buy digital music for the iPod was from Apple).

Now Apple's become too powerful for the labels. They need an alternative distribution channel — they want to get music to our iPods, but they don't want to go through Apple to do it.

The only way to do that is to offer retailers like Amazon the chance to sell songs as plain, unrestricted MP3s, which are iPoddable.
"
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