The creator economy is probably bigger than you think. The Washington Post reports it's "now a global industry valued at $250 billion, with tens of millions of workers, hundreds of millions of customers and its own trade association and work-credentialing programs." Millions have ditched traditional career paths to work as online creators and content-makers, using their computers and phones to amass followers and build businesses whose influence now rivals the biggest names in entertainment, news and politics... In the United States, the video giant YouTube estimated that roughly 390,000 full-time jobs last year were supported by its creators' work — four times the number of people employed by General Motors, America's biggest automaker...

This spring, analysts at Goldman Sachs said that 50 million people now work as creators around the world. The analysts expect the industry's "total addressable market," an estimate of consumer demand, will jump from $250 billion this year to $480 billion by 2027. For comparison, the global revenue from video games, now at about $227 billion, is expected to climb to roughly $312 billion by 2027, analysts at the financial giant PwC estimated in June. YouTube's report estimated that its creators contributed $35 billion to [U.S.] gross domestic product last year, a figure that would rank the group's combined output ahead of U.S. furniture manufacturing but behind rail transportation, according to industry data from the U.S. Bureau of Economic Analysis....

Payments from advertisers to creators in the United States have more than doubled since 2019, to $5 billion, estimates from the market research firm Insider Intelligence show... Megan Pollock, a branding executive at Panasonic North America, said that the company now devotes about 10 percent of its marketing budget to creators and that she expects further increases amid a long-term shift away from traditional ad campaigns.
Other interesting details from the article:

• Last month people watched 53 million hours of video a day just on Twitch. But 74% of that went to the top 10,000 streamers (according to data from the analytics firm StreamElements).

• "Creators' incomes are determined by giant tech and advertising companies that can change the rules in an instant, and a single mistake can unravel their careers."

• When America's youth are asked what they want to be when they grow up, "Influencer" is now one of the most popular answers — ranking higher than "astronaut" and "professional athlete"

Long-time Slashdot reader theodp writes: Over at Computers Are Bad, J.B. Crawford [a senior professional services engineer at GitLab] offers a pretty epic takedown of the startup "Cooler Screens", which has replaced the formerly transparent cooler doors at Walgreens and other stores with six-foot, heat-generating 4K resolution digital screen doors that block the view of the merchandise that's behind them to enable IoT "contextual advertising".

"I find myself looking at a Walgreens cooler that just two years ago was covered in clear glass admitting direct inspection of which tall-boy teas were in stock," Crawford writes of his experience. "Today, it's an impenetrable black void. Some Walgreens employee has printed a sheet of paper, 'TEA' in 96-point Cambria, and taped it to the wall above the door...."

While Cooler Screens was first tested by Walgreens in 2018 and backed by Microsoft VC money, Cooler Screens is now suing Walgreens, claiming the pharmacy chain obstructed a nationwide rollout of the technology and demanded its removal from stores. Walgreens said in court documents that technical issues plagued the technology, making it difficult for customers to see what was available inside the coolers, the report said. According to Walgreens, the screens froze or went dark, showed incorrect products or prices, and even sparked and caught fire in some instances. Cooler Screens, on the other hand, blamed what it called Walgreens' aging and poorly maintained electrical and refrigeration infrastructure for the technical difficulties.

Still, Crawford notes that Kroger has announced it's adding Cooler Screens to 500 more of their stores, the result of a three-year pilot that apparently went better than Walgreens. But he isn't buying claims that "90%+ of consumers no longer prefer traditional glass cooler doors," and closes with a final observation, "I am nodding and appropriately chuckling when a stranger says 'remember when you could see through these?' as they fight against retail innovation to purchase one of the products these things were supposed to promote. You cannot say they aren't engaged, in a sense."
Earlier on Slashdot: Shoppers React as Grocers Replace Freezer Doors with Screens Playing Ads.

Google executive Prabhakar Raghavan on Thursday detailed challenges the search and advertising giant faces from smaller rivals, describing efforts to avoid becoming "the next road kill." From a report: Raghavan testified at the ongoing antitrust trial in the suit brought by the U.S. Justice Department and a coalition of state attorneys general, alleging Alphabet's Google unlawfully abused its dominance in the search-engine market to maintain monopoly power. Raghavan, asked about a 1998 article about Yahoo!'s dominance of search at the time, said he was acutely aware rivals from Expedia.com to Instagram to TikTok competed for users' attention.

"I feel a keen sense not to become the next road kill," said Raghavan, a senior vice president at Google who reports to chief executive Sundar Pichai. Raghavan said Google had some 8,000 engineers and product managers working on search, with about 1,000 involved in search quality. Raghavan's description of Google struggling to stay relevant clashed with the Justice Department's depiction of a behemoth that broke antitrust law to retain dominance of online search and some aspects of advertising, including paying an estimated $10 billion annually to smartphone makers and wireless carriers to be the default search engine on devices. Google's share of the search engine market is near 90%.

Brian Steinberg reports via Variety: So-called "pause ads" -- they only turn up a few seconds after a viewer has decided to halt the programming, and not every time one does -- are seeing new movement in the streaming world, with the format appearing more frequently on Hulu since July, according to Josh Mattison, senior vice president of revenue management and operations for Disney Advertising. Pause ads are also in motion in venues such as NBCUniversal's Peacock and Warner Bros. Discovery's Max.

As more media companies seek to goose subscriber rates by offering cheaper ad-supported versions of their streaming services, this type of commercial may become more handy. One of the main attractions of streaming, after all, is that it boasts fewer traditional commercials than its linear TV counterpart. The industry hopes that a pause ad -- other "out of pod" commercial experiences are also in development -- can appear on screen without upsetting a subscriber who gets viscerally roiled by the prospect of a glut of typical TV spots.

Others have also found ways to work ads into the moments when streaming fans come to a stopping point. NBCUniversal's Peacock launched with pause ads, says Peter Blacker, executive vice president of streaming and data products for NBCUniversal's ad-sales division, while Warner Bros. Discovery's Max introduced them in 2022, says Ryan Gould, head of digital ad sales and client partnerships at the company. No one has been holding back on the new format. Hulu has experimented with pauses since at least 2018, and an early version of the idea surfaced last decade when Coca-Cola and Universal Pictures tested concepts with ReplayTV, an early backer of digital video recording technology. Coke, which once used the slogan "the pause that refreshes" to great effect, and Charmin, the Procter & Gamble toilet tissue that can offer succor during many breaks in TV viewing, tested the format with Hulu in 2019.

"In 2023, the state of our digital privacy is: Very Creepy." That's the verdict from Mozilla's first-ever "Annual Consumer Creep-o-Meter," which attempts to set benchmarks for digital privacy and identify trends: Since 2017, Mozilla has published 15 editions of *Privacy Not Included, our consumer tech buyers guide. We've reviewed over 500 gadgets, apps, cars, and more, assessing their security features, what data they collect, and who they share that data with. In 2023, we compared our most recent findings with those of the past five years. It quickly became clear that products and companies are collecting more personal data than ever before — and then using that information in shady ways...

Products are getting more secure, but also a lot less private. More companies are meeting Mozilla's Minimum Security Standards like using encryption and providing automatic software updates. That's good news. But at the same time, companies are collecting and sharing users' personal data like never before. And that's bad news. Many companies now view their hardware or software as a means to an end: collecting that coveted personal data for targeted advertising and training AI. For example: The mental health app BetterHelp shares your data with advertisers, social media platforms, and sister companies. The Japanese car manufacturer Nissan collects a wide range of information, including sexual activity, health diagnosis data, and genetic information — but doesn't specify how.

An increasing number of products can't be used offline. In the past, the privacy conscious could always buy a connected device but turn off connectivity, making it "dumb." That's no longer an option in many cases. The number of connected devices that require apps and can't be used offline are increasing. This trend, coupled with the first, means it's harder and harder to keep your data private.
Privacy policies also need improvement. "Legalese, ambiguity, and policies that sprawl across multiple documents and URLs are the status quo. And it's getting worse, not better. Companies use these policies as a shield, not an actual resource for consumers." They note that Toyota has more than 10 privacy policy documents, and that it would actually take five hours to read all the privacy documents the Meta Quest Pro VR headset.

In the end they advise opting out of data collection when possible, enabling security features, and "If you're not comfortable with a product's privacy, don't buy it. And, speak up. Over the years, we've seen companies respond to consumer demand for privacy, like when Apple reformed app tracking and Zoom made end-to-end encryption a free feature."

You can also take a quiz that calculates your own privacy footprint (based on whether you're using consumer tech products like the Apple Watch, Nintendo Switch, Nook, or Telegram). Mozilla's privacy advocates award the highest marks to privacy-protecting products like Signal, Sonos' SL Speakers, and the Pocketbook eReader (an alternative to Amazon's Kindle. (Although 100% of the cars reviewed by Mozilla "failed to meet our privacy and security standards.")

The graphics on the site help make its point. As you move your mouse across the page, the cartoon eyes follow its movement...

"Twenty phone companies may soon have all their voice calls blocked by US carriers," reports Ars Technica, "because they didn't submit real plans for preventing robocalls on their networks." The 20 carriers include a mix of US-based and foreign voice service providers that submitted required "robocall mitigation" plans to the Federal Communications Commission about two years ago. The problem is that some of the carriers' submissions were blank pages and others were bizarre images or documents that had no relation to robocalls. The strange submissions, according to FCC enforcement orders issued Monday, included "a .PNG file depicting an indiscernible object," a document titled "Windows Printer Test Page," an image "that depicted the filer's 'Taxpayer Profile' on a Pakistani government website," and "a letter that stated: 'Unfortunately, we do not have such a documents.'"

Monday's FCC announcement said the agency's Enforcement Bureau issued orders demanding that "20 non-compliant companies show cause within 14 days as to why the FCC should not remove them from the database for deficient filings." The orders focus on the certification requirements and do not indicate whether these companies carry large amounts of robocall traffic. Each company will be given "an opportunity to cure any deficiencies in its robocall mitigation program description or explain why its certification is not deficient." After the October 30 deadline, the companies could be removed from the FCC's Robocall Mitigation Database.

Removal from the database would oblige other phone companies to block all of their calls.

"The major online platforms are breaking up with news," reports the New York Times: Campbell Brown, Facebook's top news executive, said this month that she was leaving the company. Twitter, now known as X, removed headlines from the platform days later. The head of Instagram's Threads app, an X competitor, reiterated that his social network would not amplify news. Even Google — the strongest partner to news organizations over the past 10 years — has become less dependable, making publishers more wary of their reliance on the search giant. The company has laid off news employees in two recent team reorganizations, and some publishers say traffic from Google has tapered off... Some executives of the largest tech companies, like Adam Mosseri at Instagram, have said in no uncertain terms that hosting news on their sites can often be more trouble than it is worth because it generates polarized debates...

Publishers seem resigned to the idea that traffic from the big tech companies will not return to what it once was. Even in the long-fractious relationship between publishers and tech platforms, the latest rift stands out — and the consequences for the news industry are stark. Many news companies have struggled to survive after the tech companies threw the industry's business model into upheaval more than a decade ago. One lifeline was the traffic — and, by extension, advertising — that came from sites like Facebook and Twitter. Now that traffic is disappearing. Top news sites got about 11.5% of their web traffic in the United States from social networks in September 2020, according to Similarweb, a data and analytics company. By September this year, it was down to 6.5%...

The sharp decline in referral traffic from social media platforms over the past two years has hit all news publishers, including The New York Times. The Wall Street Journal noticed a decline starting about 18 months ago, according to a recording of a September staff meeting obtained by the Times. "We are at the mercy of social algorithms and tech giants for much of our distribution," Emma Tucker, the Journal's editor-in-chief, told the newsroom in the meeting...

Google cut some members of its news partnership team in September, and this week it laid off as many as 45 workers from its Google News team, the Alphabet Workers Union said. (The Information, a tech news website, reported the Google News layoffs earlier.) "We've made some internal changes to streamline our organization," Jenn Crider, a Google spokesperson, said in a statement... Jaffer Zaidi [Google's vice president of global news partnerships], wrote in an internal memo reviewed by the Times that the team would be adopting more artificial intelligence. "We had to make some difficult decisions to better position our team for what lies ahead," he wrote...

Privately, a number of publishers have discussed what a post-Google traffic future may look like and how to better prepare if Google's AI products become more popular and further bury links to news publications.

Can you heat up a pan to 30,000 degrees Fahrenheit? That's the burning question at the center of this proposed class action lawsuit, which claims the advertising for SharkNinja's nonstick cookware violates the laws of physics and thermodynamics. From a report: While SharkNinja is the company best known for its Shark robovacs and Ninja kitchen gadget, this lawsuit takes issue with the Ninja NeverStick Premium Cookware collection, a line of pots and pans it advertises as having superior nonsticking and nonflaking qualities thanks to its manufacturing process.

Instead of making its pans at a measly 900-degree temperature that other brands use, SharkNinja says it heats up the cookware to a maximum of 30,000 degrees Fahrenheit. That process, according to SharkNinja, fuses "plasma ceramic particles" to the surface of the pan, "creating a super-hard, textured surface that interlocks with our exclusive coating for a superior bond." But Patricia Brown, the person who filed this lawsuit, isn't buying it. As cited in Brown's lawsuit, NASA recently said the "surface of the Sun is a blisteringly hot 10,340 degrees Fahrenheit," meaning SharkNinja's manufacturing process reaches about three times that temperature.

Tereza Pultarova reports via Space.com: Light pollution is a growing threat to astronomy, but a new streetlamp technology could restore clear views of the night sky. [...] A study published earlier this year found that stars are disappearing from the sky at an average rate of 10% per year. This trend affects even the world's most remote observatories. Germany-based startup StealthTransit recently tested a solution to this growing issue. "Unfortunately, this problem haunts almost all observatories today," Vlad Pashkovsky, StealthTransit's founder and CEO, told Space.com in an email. "Modern telescopes are highly sensitive and feel the impact of outdoor lighting of cities located at the distance of 50 or even 200 kilometers [30 to 120 miles]. This means that virtually every observatory on Earth either already needs, or will need in the future 10 years, protection from the light of large cities."

StealthTransit's solution relies on three components: A simple device that makes LED lights flicker at a very high frequency that is imperceptible to the human eye, a GPS receiver, and a specially designed shutter on the telescope's camera that can blink in sync with the LED lights. The GPS technology guides the telescope's shutter to open only during the fleeting moments when the LED lights are switched off. The experiments, conducted at an observatory in the Caucasus Mountains in Russia, showed that the technology, dubbed the DarkSkyProtector, could reduce unwanted sky glow in astronomical images by 94%. "We can say that the telescope was seeing almost a dark sky at this time," Pashkovsky said. "The important thing about our technology is that it makes all kinds of lights astronomy-friendly, including outdoor advertising and indoor lighting in apartments, offices and stores."

The technology could filter out lights from nearby towns and villages as well as those surrounding the observatory itself. It might sound impractical to refit an entire town with devices that allow lamps to blink, but Pashkovsky said that most existing LED lights can operate in the blinking mode and that new lamps designed specifically with sky protection in mind would be no costlier than existing LED technology. The most expensive element of the DarkSkyProtector system is the telescope shutter, which needs to be lightweight and agile enough to blink about 150 times per second. StealthTransit tested the prototype shutter on a 24-inch-wide (60 centimeters) telescope and hopes to make the technology available for larger telescopes. Although StealthTransit's technology is not yet ready for commercial use, Pashkovsky said, the firm hopes to have a product fit for the world's best telescopes in five to seven years.

An anonymous reader quotes a report from Politico: The Consumer Financial Protection Bureau on Thursday released a landmark proposal restricting how financial institutions handle consumer data. [...] The proposed rule -- which faces months of feedback and lobbying from industry and consumer groups before it's approved -- would bar financial firms from "hoarding" a consumer's data, the agency said. It would require companies to share information, at a customer's request, with other businesses offering competing products and prevent them from charging for it.

Banks would be required to make personal financial data available to consumers free of charge, and companies that access a person's data would not be able to use it for targeted advertising. Access to a person's data would have to be reauthorized annually, and consumers would have the right to revoke access at any time. The proposal, which implements Section 1033 of the 2010 Dodd-Frank law, also "seeks to move the market away from risky data collection practices" such as screen scraping, the CFPB said. "It is often really daunting for a consumer to switch banks, in part because it's difficult to take their financial transaction history data to a new bank," White House National Economic Council Director Lael Brainard said on a call with reporters. "Today's rule will help ensure financial companies compete based on service quality and pricing."

Christopher Grimes reports via the Financial Times: Some of Netflix's competitors are reversing a streaming war tactic by licensing their old TV shows and movies to the streamer -- boosting its programming offerings but also potentially squeezing its profit margins, analysts say. Netflix relied heavily on programming that it licensed from other companies when it launched its streaming service in 2007. But after Walt Disney, NBCUniversal, Paramount and the then Time Warner launched their own streaming services, they pulled many of their shows from Netflix to avoid feeding a company that had grown into an arch-competitor. With legacy media groups under pressure to produce streaming profits, however, licensing revenue is looking attractive again -- even if it comes from Netflix. This summer, Warner Bros Discovery's HBO network began licensing a handful of older shows to Netflix, including Insecure, Six Feet Under, Ballers and Band of Brothers.

Analysts at Morgan Stanley said the return of licensing deals was a "long-term positive" for Netflix and would "pad" its lead over competitors in streaming. But the bank added that the cost of licensing -- along with the Netflix's investments in gaming and other sectors -- could add pressure to its profit margins in 2024. The analysts raised their outlook for Netflix's overall cash spending next year by $500mn to $17.7bn. Netflix will report results on Wednesday, with investors expected to focus on whether it plans to increase subscription prices and signs of progress on its new advertising tier. The latest data on its password sharing crackdown will also be watched.

[T]he studios' experiments with licensing deals appear to have given some old shows new life. After NBCUniversal licensed its show Suits -- which aired from 2011-19 and starred Meghan Markle -- to Netflix in June, the show experienced a revival. The legal drama was in the top spot on the Nielsen Streaming top 10 for three months, an example of the "Netflix effect" on older shows. Bloys said licensing shows to Netflix had also boosted traffic for the programs on Warner Discovery's Max streaming platform, home to HBO programming including Ballers, a sports drama that ran from 2015-19. Ballers entered the Nielsen top 10 after it went to Netflix, and Insecure, a comedy starring Issa Rae that ran from 2016-21, had a similar boost.

Jon Brodkin reports via Ars Technica: An advertising industry group urged Comcast to stop its "10G" ads or modify them to state that 10G is an "aspirational" technology rather than something the company actually provides on its cable network today. The National Advertising Division (NAD), part of the advertising industry's self-regulatory system run by BBB National Programs, ruled against Comcast after a challenge lodged by T-Mobile. In its decision announced Thursday, the NAD recommended that Comcast "discontinue its '10G' claims" or "modify its advertising to (a) make clear that it is implementing improvements that will enable it to achieve '10G' and that it is aspirational or (b) use '10G' in a manner that is not false or misleading, consistent with this decision."

Comcast plans to appeal the decision, so it won't make any changes to marketing immediately. If Comcast loses the appeal and agrees to change its practices, it would affect more than just a few ads because Comcast now calls its entire broadband network "10G." "In February 2023, Comcast rebranded its fixed Internet network as 'Xfinity 10G Network' to signify technological upgrades to its network that are continuing to be implemented," the NAD said. Comcast's website claims that the "Xfinity 10G Network is already here! You'll see continual increases in network speed and reliability. No action is required on your part to join the Xfinity 10G Network." It also claims that 10G is "complementary" to the 5G mobile network.

An anonymous reader quotes a report from the New York Times: New York State officials on Wednesday unveiled a bill to protect young people from potential mental health risks by prohibiting minors from accessing algorithm-based social media feeds unless they have permission from their parents. Gov. Kathy Hochul and Letitia James, the state attorney general, announced their support of new legislation to crack down on the often inscrutable algorithms, which they argue are used to keep young users on social media platforms for extended periods of time -- sometimes to their detriment. If the bill is passed and signed into law, anyone under 18 in New York would need parental consent to access those feeds on TikTok, Instagram, Facebook, YouTube, X and other social media platforms that use algorithms to display personalized content. While other states have sought far-reaching bans and measures on social media apps, New York is among a few seeking to target the algorithms more narrowly.

The legislation, for example, would target TikTok's central feature, its ubiquitous "For You" feed, which displays boundless reams of short-form videos based on user interests or past interactions. But it would not affect a minor's access to the chronological feeds that show posts published by the accounts that a user has decided to follow. The bill would also allow parents to limit the number of hours their children can spend on a platform and block their child's access to social media apps overnight, from midnight until 6 a.m., as well as pause notifications during that time.

The bill in New York, which could be considered as soon as January when the 2024 legislative session begins, is likely to confront resistance from tech industry groups. The bill's sponsors, State Senator Andrew Gounardes and Assemblywoman Nily Rozic, said they were readying for a fight. But Ms. Hochul's enthusiastic support of the bill -- she rarely joins lawmakers to introduce bills -- is a sign that it could succeed in the State Capitol, which Democrats control. A second bill unveiled on Wednesday is meant to protect children's privacy by prohibiting websites from "collecting, using, sharing, or selling personal data" from anyone under 18 for the purpose of advertising, unless they receive consent, according to a news release. Both bills would empower the state attorney general to go after platforms found in violation.

Google has agreed to stop advertising YouTube TV as "$600 less than cable" after losing an appeal of a previous ruling that went against the company. Google said it will "modify or cease the disputed advertising claim." From a report: The case was handled in the advertising industry's self-regulatory system, not in a court of law. The National Advertising Review Board (NARB) announced today that it rejected Google's appeal and recommended that the company discontinue the YouTube TV claim. YouTube TV launched in 2017 for $35 a month, but the base package is $72.99 after the latest price hike in March 2023. Google's "$600 less than cable" claim was challenged by Charter, which uses the brand name Spectrum and is the second-biggest cable company after Comcast. The National Advertising Division (NAD) previously ruled in Charter's favor but Google appealed the decision to the NARB in August.

"Charter contended the $600 figure was inaccurate, arguing that its Spectrum TV Select service in Los Angeles only cost around $219 a year more than Google's YouTube TV service," according to a MediaPost article in August. A Google ad claimed that YouTube TV provided $600 in "annual average savings" compared to cable as of January 2023. A disclosure on the ad said the price was for "new users only" and that the $600 annual savings was "based on a study by SmithGeiger of the published cost of comparable standalone cable in the top 50 Nielsen DMAs, including all fees, taxes, promotion pricing, DVR box rental and service fees, and a 2nd cable box."

Andrew Tarantola reports vai Engadget: Just seven months after its beta debut, Adobe's Firefly generative AI is set to receive a trio of new models as well as more than 100 new features and capabilities, company executives announced at the Adobe Max 2023 event on Tuesday. The Firefly Image 2 model promises higher fidelity generated images and more granular controls for users and the Vector model will allow graphic designers to rapidly generate vector images, a first for the industry. The Design model for generating print and online advertising layouts offers another first: text-to-template generation.

Firefly Image 2 is the updated version of the existing text-to-image system. Like its predecessor, this one is trained exclusively on licensed and public domain content to ensure that its output images are safe for commercial use. It also accommodates text prompts in any of 100 languages. Adobe's AI already works across modalities, from still images, video and audio to design elements and font effects. As of Tuesday, it also generates vector art thanks to the new Firefly Vector model. Currently available in beta, this new model will also offer Generative Match, which will recreate a given artistic style in its output images. This will enable users to stay within bounds of the brand's guidelines, quickly spin up new designs using existing images and their aesthetics, as well as seamless, tileable fill patterns and vector gradients.

The final, Design model, is geared heavily towards advertising and marketing professionals for use in generating print and online copy templates using Adobe Express. Users will be able to generate images in Firefly then port them to express for use in a layout generated from the user's natural language prompt. Those templates can be generated in any of the popular aspect ratios and are fully editable through conventional digital methods. The Firefly web application will also receive three new features: Generative Match, as above, for maintaining consistent design aesthetics across images and assets. Photo Settings will generate more photorealistic images (think: visible, defined pores) as well as enable users to tweak images using photography metrics like depth of field, blur and field of view. The system's depictions of plant foliage will reportedly also improve under this setting. Prompt Guidance will even rewrite whatever hackneyed prose you came up with into something it can actually work from, reducing the need for the wholesale re-generation of prompted images.

An anonymous reader quotes a report from Ars Technica: Facebook may have to overhaul its entire ad-targeting system after a California court ruled (PDF) last month that the platform's practice of routinely targeting ads by age, gender, and other protected categories violates a state anti-discrimination law. The decision came after a 48-year-old Facebook user, Samantha Liapes, fought for years to prove that Facebook had discriminated against her as an older woman using the platform's ad-targeting system to shop for life insurance policies.

Liapes filed a class-action lawsuit against Facebook in 2020. In her complaint, Liapes alleged that "Facebook requires all advertisers to choose the age and gender of its users who will receive ads, and companies offering insurance products routinely tell it to not send their ads to women or older people." Further, she alleged that Facebook's ad-delivery algorithm magnifies the problem by using these required inputs to serve the ads to "lookalike audiences." Through its algorithm, Liapes alleged that she found that Facebook "discriminates against women and older people," by intentionally excluding them from seeing certain life insurance ads. This, Liapes alleged, caused harm by preventing her from signing up for deals that "often change and may expire" -- deals which she said were disproportionately being advertised on Facebook to younger and/or male audiences. As evidence, Liapes pointed to ads that Facebook did not serve to her -- allegedly because advertisers used the platform's Audience Selection and Lookalike Audience tools to exclude her -- as an older woman [...]. "As a result, she had a harder time learning about those products or services," Liapes' complaint alleged. [...]

Initially, a court agreed with Facebook's arguments that Liapes had not provided sufficient evidence establishing Facebook's intent or demonstrating harms caused, but rather than amend her complaint, Liapes appealed. Then, in what tech law expert Eric Goldman on his blog called a "shocking conclusion," a California court last month reversed that initial decision, finding instead that Facebook's ad-targeting tools are not neutral, discriminate against users by age and gender, and are not immune under Section 230 of the Communications Decency Act. Goldman -- who joked that Liapes wanting more Facebook ads is "a desire shared by almost no one" -- said that the potential impact of this ruling goes beyond possibly shaking up Facebook's ad system. It also seemingly implicates every other ad network by finding that "any gender- or age-based ad targeting for any product or service (and targeting based on any other protected characteristics) could violate the Unruh Act." If the ruling is upheld, that could "have devastating effects on the entire Internet ecosystem," Goldman warned. "The court's single-minded determination to find a valid discrimination claim under these conditions casts a long and troubling shadow over the online advertising industry," Goldman wrote in his blog. "Who needs new privacy laws if the Unruh Act already bans most ad targeting?"

"The opinion never expressly says that the Unruh Act regulates ad targeting," Goldman told Ars. "It takes some reading between the lines to reach that conclusion."

EU antitrust regulators are asking Microsoft's users and rivals whether Bing should comply with new tough tech rules and also whether that should be the case for Apple's iMessage, Reuters reported Monday, citing people familiar with the matter. From the report: The European Commission in September opened investigations to assess whether Microsoft's Bing, Edge and Microsoft Advertising as well as Apple's iMessage should be subject to the Digital Markets Act (DMA). The probes came after the companies contested the EU competition regulator labelling these services as core platform services under the DMA.

The DMA requires Microsoft, Apple, Alphabet's Google, Amazon, Meta Platforms and ByteDance to allow for third-party apps or app stores on their platforms and to make it easier for users to switch from default apps to rivals, among other obligations. The Commission sent out questionnaires earlier this month, asking rivals and users to rate the importance of Microsoft's three services and Apple's iMessage versus competing services.

An economist testified that Google made billions of dollars in extra ad revenue starting in 2017 — by making a secret change to its auction algorithm that bumped their revenues up 15%. Bloomberg reports: Michael Whinston, a professor of economics at the Massachusetts Institute of Technology, said Friday that Google modified the way it sold text ads via "Project Momiji" — named for the wooden Japanese dolls that have a hidden space for friends to exchange secret messages. The shift sought "to raise the prices against the highest bidder," Whinston told Judge Amit Mehta in federal court in Washington.

Google's advertising auctions require the winner to pay only a penny more than the runner-up. In 2016, the company discovered that the runner-up had often bid only 80% of the winner's offer. To help eliminate that 20% between the runner-up and what the winner was willing to pay, Google gave the second-place bidder a built-in handicap to make their offer more competitive, Whinston said, citing internal emails and sealed testimony by Google finance executive Jerry Dischler earlier in the case...

About two-thirds, more than 60%, of Google's total revenue comes from search ads, Dischler said previously, amounting to more than $100 billion in 2020.
In 2021 Google was also accused of running "a secret program to track bids on its ad-buying platform," according to the New York Post (citing reporting by the Wall Street Journal). A Texas-led antitrust suit accused Google "of using the information to gain an unfair market advantage that raked in hundreds of millions of dollars annually, according to a report."

And the Post's article also mentioned "an alleged hush-hush deal in which Google allegedly guaranteed that Facebook would win a fixed percentage of advertising deals."

An anonymous reader quotes a report from Ars Technica: Within the past year, there have been approximately five times more school shooting hoaxes called in to police than actual school shootings reported in 2023. Where data from Everytown showed "at least 103 incidents of gunfire on school grounds" in 2023, The Washington Post recently uncovered what seems to be a coordinated campaign of active shooter hoaxes causing "swattings" -- where police respond with extreme force to fake crimes -- at more than 500 schools nationwide over the past year. In just one day in February, "more than 30 schools were targeted," The Post reported.

The Post "examined police reports, emergency call recordings, body-camera footage, or call logs in connection with incidents in 24 states," which seemed to reveal a "distinct pattern" potentially linking swatting hoaxes nationwide. A man who "speaks with a heavy accent" -- and possibly uses a device or app to alter his voice in real time -- relies on a virtual private network (VPN) to mask his IP address, then places the hoax calls on non-emergency lines using free Internet-calling services. He frequently pretends to be a teacher hiding from the fake shooter on campus and sometimes falsely reports student shootings. To some law enforcement officials, the voice sounds too similar from call to call to be chalked up to coincidence. The Post stitched together audio that shows why many authorities believe these hoax calls might be coming from the same caller, whose motivations are currently unknown. It's possible the hoax calls are being orchestrated by one person with a hostile compulsion or by one or several perpetrators advertising swatting services available for hire online. [...]

According to The Post, the FBI has been investigating this string of school shooting hoaxes, but it's unclear how far that investigation has gotten -- mostly because tracing the hoax calls has perplexed many law enforcement agencies nationwide. Tracing calls is difficult partly because many VPN providers outside the US don't always cooperate with law enforcement, and some of the most popular free Internet-calling services only require an email address to sign up. However, The Post reported that it has increasingly become clear to law enforcement that one particular Internet-calling service appears to be the most popular choice for hoax callers reporting school shootings: TextNow. One police captain in Lousiana, Shannon Mack -- who is described as specializing in "cases involving Internet-based phone services -- told The Post that "nine times out of 10," hoax calls she has investigated have come from a TextNow number.

Microsoft chief executive Satya Nadella said Monday tech giants were competing for vast troves of content needed to train artificial intelligence, and complained Google was locking up content with expensive and exclusive deals with publishers. From a report: Testifying in a landmark U.S. trial against its rival Google, the first major antitrust case brought by the U.S. since it sued Microsoft in 1998, Nadella testified the tech giants' efforts to build content libraries to train their large language models "reminds me of the early phases of distribution deals." Distribution agreements are at the core of the U.S. Justice Department's antitrust fight against Google. The government says that Google, with some 90% of the search market, illegally pays $10 billion annually to smartphone makers like Apple and wireless carriers like AT&T and others to be the default search engine on their devices.

The clout in search makes Google a heavy hitter in the lucrative advertising market, boosting its profits. Nadella said building artificial intelligence took computing power, or servers, and data to train the software. On servers, he said: "No problem, we are happy to put in the dollars." But without naming Google, he said it was "problematic" if other companies locked up exclusive deals with big content makers. "When I am meeting with publishers now, they say Google's going to write this check and it's exclusive and you have to match it," he said.