
Dyson Launches New 'Supersonic' Hair Dryer To Revolutionize Hair Care (nbcnews.com) 228
An anonymous reader writes: Dyson has a launched a hair dryer with a design language similar to that of its bladeless fans. The $399 hair dryer is four years in the making, involving 103 engineers, over 1,000 miles of test hair, and a $71 million investment -- the Dyson Supersonic is being touted as "the hairdryer rethought" by its inventor Sir James Dyson. "We realized that hair dryers can cause extreme heat damage to hair," said Dyson in a press release. "So I challenged Dyson engineers to really understand the science of hair and develop our version of a hair dryer, which we think solves these problems." The hair dryer can be reserved online and will be sold exclusively at Sephora for $399 this fall.