Anonymous Coward writes "Just saw an article titled Gaming Magazine Ads: Failing the Female Market. Thought you might find it interesting." The question which I've always had is, what is cause and what is effect? We know that games (and ads, naturally) appeal to men primarily; we know that male gamers are in the majority (though not by as much as I thought; see the article). But do the games/ads actually turn women away, or are they just catering to the pre-existing audience?