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Television Media

Sporting Event Featuring Commercials 337

Yes folks some sort of sporting event is occuring later today. Super something or other. And while I don't know what teams are playing, I believe that trailers for X-Men 2, and the first Matrix sequel are both supposed to air during the 2 million dollar 30 second ad spots. So this time around, you can tivo in reverse!
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Sporting Event Featuring Commercials

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  • by Big Mark ( 575945 ) on Sunday January 26, 2003 @09:04AM (#5161373)
    That's a bit foolish. Go make an hour-and-a-half long, ahem, "adult feature" for $100k.

    Much more fun, and so much cheaper!

    -Mark
    • Go make an hour-and-a-half long, ahem, "adult feature" for $100k.

      That's not a sporting event; it's a spurting event.
    • by Rend Flesh ( 574875 ) on Sunday January 26, 2003 @10:32AM (#5161725) Homepage
      What Really Pisses me off, is that my government will pay over 4 million dollars to air National Drug Policy ads. These are the ads (I should say propaganda) that infer that If I buy pot from someone I am supporting a terrorist. If I buy pot from someone, I am killing people; the fact of the matter is prohibition supports terrorism against our own citizens and the terrorists can be labeled with cute little acronyms like DEA, ATF, and CIA. Let's not forget who trained and supported Osama while he was fighting against the Soviet Union back in the 80's. As most people don't realize, the majority of pot is grown right here in America, and purchased from friends and family or gown in their own basements and attics. So the ads should actually go something like this: Fight terrorism, grow your own pot! It's time we catch up with the rest of the world and realize that Medical Marijuana provides the ability to relieve the pain of many sufferers with debilitating illnesses such as Multiple Sclerosis and Parkinson's disease.
      • by rewster ( 202842 ) on Sunday January 26, 2003 @10:58AM (#5161873) Homepage
        It's time we catch up with the rest of the world and realize that Medical Marijuana provides the ability to relieve the pain of many sufferers with debilitating illnesses such as Multiple Sclerosis and Parkinson's disease.

        And which of these do you have?
        • Ah yes, "proof by attacking the person [intrepidsoftware.com]".
      • Re:$2m for 30 secs? (Score:2, Informative)

        by Saeger ( 456549 )
        If you want to fight the terr-arr-ists, make sure you buy your crack cocaine [guerrillanews.com] from the CIA [pbs.org]. They need all the funding they can get above-and-beyond their normal daily pork allowance. :-)

        --

      • by Alsee ( 515537 ) on Sunday January 26, 2003 @06:02PM (#5163973) Homepage
        So the ads should actually go something like this: Fight terrorism, grow your own pot!

        That's a pretty cool idea! I'll scrounge up a video camera and the proper contract to air a commercial during the superbowl. You scrounge up $2 million and we're all set! :)

        -
    • That's a bit foolish. Go make an hour-and-a-half long, ahem, "adult feature" for $100k.

      Of course, you only need about 30 seconds of that...
  • by MtViewGuy ( 197597 ) on Sunday January 26, 2003 @09:05AM (#5161378)
    Fortunately, unlike many past Super Bowls, the game will be good. =)

    Expect a slugfest with the Raiders finally winning 24-21 on a late TD.

    And yes, I will be watching the ads, too. ;-) I for one am definitely wanting to see what the previews for the upcoming summer movies will be like.
  • by Space Coyote ( 413320 ) on Sunday January 26, 2003 @09:06AM (#5161380) Homepage
    ... But I'd be much more worried about Raiders fans.
  • Dupe... (Score:5, Funny)

    by Anonymous Coward on Sunday January 26, 2003 @09:07AM (#5161386)
    Wasn't this posted last year?
  • by benb ( 100570 ) on Sunday January 26, 2003 @09:09AM (#5161390) Homepage Journal
    Is that the political correct term for Superbowl, to not offend fans of other sports?
    • Superbowl (Score:5, Funny)

      by pommiekiwifruit ( 570416 ) on Sunday January 26, 2003 @09:27AM (#5161451)
      What sport is that then? Ten-pin bowling? We have a lot of superbowls in london (it is a chain) but I can't remember them getting much television coverage.
    • by Motherfucking Shit ( 636021 ) on Sunday January 26, 2003 @09:37AM (#5161483) Journal
      "Super Bowl" is a trademark [uspto.gov] of the National Football League [nfl.com]. This is why most radio and TV ads you hear and see relating to the Super Bowl don't use the official name, but instead call it something like the "Big Game."
      • by leviramsey ( 248057 ) on Sunday January 26, 2003 @09:44AM (#5161503) Journal

        However, it is legal to use "Super Bowl" in news coverage of the event. However, even if you are a media outlet doing news coverage, you can't use "Super Bowl" in, say, your advertising, unless you are an NFL sponsor. Thus, CBS, ABC, and FOX can use the phrase "Super Bowl" in their ads, but the other networks cannot (I'm not sure how cable nets, like TNN, ESPN, and Fox Sports Net are handled), Coors Light can but Budweiser cannot, Reebok can but Nike cannot, Cadillac can but Toyota cannot, Pepsi can but Coke can't and so forth.

        • ESPN has a contract with the NFL (and pretty much every other sports association). They can talk about it, disseminate information, record it for their own personal use, yadda yadda yadda.

          Not sure about TNN or Fox Sports Net.

          The Dallas Cowboys a few years back, cut a deal with Nike even though the league had a deal with Reebok... I wonder if Nike would have been able to advertise using the Super Bowl name had the Cowboys been in the Super Bowl that year... Not sure how that would have worked.

          Anyways, to the topic at hand:

          Unfortunately I won't get to enjoy the commercials live this year. I'm gonna be outside working on some MTB trails but I'll tape it and watch them tonight when I get back. Since I don't particularly like either team, I'm not very excited about watching the game... which sucks because I usually really enjoy football. I did see some great college games this past season though so I'm good for another however many months until next season starts.

  • by GMontag ( 42283 )
    On FoxNews [foxnews.com] this AM they mentioned the commercials for Terminator 3 and The Hulk are going to be fetured too!
  • by jcurious ( 3000 ) on Sunday January 26, 2003 @09:14AM (#5161406) Homepage Journal
    will find thier way online during/after the superbowl.. why waste my tivo hours with this?

    some are even online right now:
    http://www.superbowl-ads.com/
    • We're fighting spam, bannerads and god knows what more and now there are sites devoted only to tv-commercials?

      What a world...

      • by handsomepete ( 561396 ) on Sunday January 26, 2003 @09:50AM (#5161530) Journal
        "We're fighting spam, bannerads and god knows what more and now there are sites devoted only to tv-commercials?"

        I think that's a Good Thing. The sooner that advertisers realize that we enjoy and watch/discuss *good* ads, the more likely it is that we'll be able to avoid even more invasive forms of advertising (i.e. TV popups/in-show product advertising). I'll gladly host a commercials FTP site if it'll keep me from getting a TV popup for Cheerios over some PG lesbian scene on Fox. Of course, the gravy is getting to see entertaining commercials instead of the drab look-at-this-SUV-climbing-an-incline sort of crap. That's just me, though...
  • Sadly, I have to work today especially because of this event, so I won't get the chance to see the Ads. Now, as soon as there is the standard internet archive up, just point me at it.
  • Honestly, I didn't even know that it was football season.

    After I stopped watching TV about 2 years ago, I've been increasingly out of sync with popular culture. I just don't have time for all that extra information that is extraneous to my work.

    More and more of my "news" comes from /., and I'm not sure if that's good or bad...
  • by Fat Casper ( 260409 ) on Sunday January 26, 2003 @09:21AM (#5161431) Homepage
    A group of east coast buccaneers is going to be fighting a group of western raiders. Arrrrr!

    • Blockquoth the poster:

      A group of east coast buccaneers is going to be fighting a group of western raiders. Arrrrr!

      Wait... Is this some sort of RIAA-sponsored documentary?
    • The RIAA lobbyists are storming Washington at this very moment demanding something be done about the rampant piracy situation.

      -
  • I'm from Ohio and I don't even know how the game is played!
  • by handy_vandal ( 606174 ) on Sunday January 26, 2003 @09:34AM (#5161470) Homepage Journal
    How about a football team versus a baseball team?

    Football players are big hulking guys wearing body armor and helmets -- baseball players are smaller and unarmored, but they've got bats.

    Should be an interesting match ....

  • What the... (Score:4, Funny)

    by Rhinobird ( 151521 ) on Sunday January 26, 2003 @09:36AM (#5161475) Homepage
    I heard it was the buccaneers vs. the raiders...suddenly I have in my head this picture of Blackbeard the Pirate fighting Atilla the Hun.
  • by Motherfucking Shit ( 636021 ) on Sunday January 26, 2003 @09:47AM (#5161512) Journal
    I'm a pasty-white geek type, so I don't typically watch sporting events. OK, maybe some hockey now and then in the hopes that someone gets his teeth knocked out by a puck moving at 90mph or his jugular severed by an errant ice skate on live TV, resulting in copious amounts of blood. OK, so I watch NASCAR, too, for the wrecks. I don't normally watch football, though, it just never interested me.

    But... A commercial for X-Men 2? Will the lovely Anna Paquin be in the sequel? Will she be in the commercial? Sigh, now I'll have to watch in order to find out. Damn advertisers, they figured out how to make a geek watch football!!

    What's next, they'll start having the Olsen Twins host golf?
  • From the hacker's portrait [catb.org], "Many (perhaps even most) hackers don't follow or do sports at all and are determinedly anti-physical. Among those who do, interest in spectator sports is low to non-existent; sports are something one does, not something one watches on TV."

    This is exactly what I used to say. Sports is something you do, not something you watch.

    So while you "hackers" watch the super bowl I'll be surfing!

    Wooo!!!

    (not saying I _can_ surf, but I'm going to try)

  • Go Bucs, Sorta... (Score:2, Interesting)

    by E-Rock-23 ( 470500 )
    I'm probably one of the few /. readers who gives a crap about football (I dig hockey and soccer, too). But this year, my team, the Steelers, isn't in it (we got screwed by some shoddy officiating). So, I'm gonna go with my fallback "team to root for" system. When it comes to College Football, I'm a Penn State fan. And for years, I sat in the upper deck of Beaver Stadium watching many future NFL heroes play for the love of the game and school pride.

    So how does this factor into me rooting for the Bucs? Well, one of the Bucs' wide recievers is former Penn State wide out Joe Jurevicius, who just celebrated the birth of his child last week. I wish Joe the best of luck, and I'm sure that everyone here in Happy Valley is pulling for him to get his first Super Bowl ring.

    Then, after the big game (which I'm not watching due to (rock, not high school) Band Practice), I'm headed out to my local bar for post-game karaoke. Sure beats sitting at home playing gToons [cartoonnetwork.com]...
    • But this year, my team, the Steelers, isn't in it (we got screwed by some shoddy officiating)

      What "shoddy officiating"?

      I don't know if you were watching the same game as I was, but, if anything, the vast majority of questionable calls went the Steelers' way (the George fumble with the missed personal foul comes to mind, the questionable incomplete pass for the Titans early on). The end of the game was a textbook example of running into the kicker (not roughing, running into). As for the question of the timeouts, what you should do in that situation is tell the nearest official, "we're planning to call a timeout as close to the snap as we can cut it, so keep an eye out."

      If you're going to blame anybody for the Steelers' losses in the past several trips to the postseason, it has to start with Bill Cowher. The simple fact is that this guy doesn't know football, at least at the chess-game level that modern NFL head coaching requires. It's the same every season: Cowher (who's a master motivator) gets his team up during the regular season to get them through a weak division and into the playoffs, where his inability to gameplan eventually does the team in when he's faced with a decent coach, be it Shanahan, Belichick, or even Fisher. I'm amazed I'm putting Fisher in that category, as he's closer to Cowher than the evil geniuses.

      Cowher should be a special teams coach somewhere. No gameplanning needed, just the ability to moivate guys. Cowher may be the best coach at getting guys to come play the game in recent memory.

      • What annoyed me so much about the faux timeout is that the plan seemed to be to try to call it at the last second to force the Titans to kick it twice. If you're going to play that kind of game, it will backfire occasionally.

        Icing the kicker is just a stupid thing to do anyway. Other than the previous kick (after all of the fireworks went off) I've never seen it work.

        And yes, the helmet to helmet hit that caused the fumble should have been penalized.
        • Icing the kicker is just a stupid thing to do anyway

          That's true, and I think everybody in football knows it. Most kickers love it when the other team tries to ice them, it gives them more time to make sure that the holder and snapper are on the same page, get a feel for the wind, and so forth. The only reason, it seems, that coaches continue to do it is because if they don't and the guy kicks the game-winning field goal, the fans will yell and scream that he should have. It's another ritual in the Kabuki that is the NFL.

      • Re:Go Bucs, Sorta... (Score:3, Interesting)

        by schlach ( 228441 )
        Wow, who would have thought that there'd be a moderated discussion of football on slashdot... What's next? Maxim magazine reviewing computer games?

        Seriously though, I was at a hockey game last week and witnessed the same phenemenon - "There are no good calls that don't go in your favor." Every time your guys trip, you're glad when the ref doesn't call it. Every time one of their guys trips your guys, you scream bloody murder, and if the ref doesn't see it then you invite him to join the game, or offer to buy his seeing-eye dog ice-skates, etc.

        Their goalie blocked one of our shots, and one of the guys with me, an Aussie watching his first game, cheered. I said, "Don't cheer, that was their play." And he said, "It was a good play. Hockey was the winner." And that blew my mind, it sounded so foreign. Hard to imagine an American fan cheering for Hockey rather than a specific team.

        So I was thinking about this, after the game. If we Americans have such an 'Us vs. Them' mindset in our sports, is it a condition of our cultural environment, or is our enjoyment of the sports conditioning us to perceive other conflicts in the same 'Us vs. Them' mindset? Or is it just part of the same mix of people->culture->people?

        Specifically, why don't we have any sports/games with more than two teams? Does anyone else, for that matter? What is it that prevents us from being able to invent interesting games that perceive conflict in more than an 'Us vs. Them' fashion?

        I remember WoTC back in the day (dating myself) publishing different variants for their Magic card game that were quite interesting, the best of which was the 'Five Color' game. I've never heard the mechanics of a good 5-team game described anywhere else, so I will describe it as the Five Color game.

        5 teams are logically arranged in a pentagon. From the top, clockwise, we find White, Blue, Black, Red, and Green. The object of the game is to destroy the teams positioned 'across' from you, ie not next to you on the pentagon. The teams next to you are potentially your allies, not for any high reason, just because you happen to share an enemy. Additionally, your other ally is your ally's other enemy. Tricky.

        The additional level of depth and strategy required adds an entirely new enjoyment to the game. You know every alliance is going to be betrayed at some point, it's in calculating the exact moment of betrayal that rewards the winner. It forces the player to be aware of conflicts happening between entirely other teams, and how to use those conflicts to perhaps set your enemies against themselves, or gain an ally. It forces strategy to become sophisticated in ways that calling a football game a chess-match doesn't even come close to.

        And the interesting question would be, if America's favorite sports became 5-color games, would we see a corresponding increase in the sophistication with which we perceive international affairs?

        I throw it out for conversation. (And secretly I hope that a few mod-makers (or budding sport-inventors) are inspired. I'd love to go hack WarCraft2 to make it support larger maps and a 5-color match up, or making a TF mod for such a game (maybe when TF2 comes out *chuckle*). Or maybe someday my internationally-savvy children will teach their old man how to play '5-color ball'... )
    • You got screwed! I'm a Giants fan. My team got the shaft and the NFL ADMITTED it the following day. Don't know if that makes me feel better or worse. But it certainly made me angry.
  • Hulk Trailer out now (Score:3, Informative)

    by thatguywhoiam ( 524290 ) on Sunday January 26, 2003 @09:52AM (#5161534)

    Just noticed that the Hulk commercial is available at Movie-List [movie-list.com].

    Anyone else think that the Hulk looks like Shrek?

  • by BRock97 ( 17460 ) on Sunday January 26, 2003 @09:52AM (#5161535) Homepage
    Forget TIVO, this is the year that HD will be widespread enough so that here in Omaha, NE USA we will have it for the first time broadcast over the air. ABC has announced that the broadcast will be HD and in Dolby Digital 5.1. The post game will also be that way as well! Plus, if that wasn't enough, Alias [imdb.com] (with Jennifer Garner [imdb.com], yowza) will be on right afterwards, which has been in HD since its beginning.

    I am pretty excited as this will be my first taste of the 21st century broadcasting technology for a live sporting event and it will only get better!
  • Back in the mid 1970s, Swarthmore College was one game away from breaking some NCAA record for consecutive losses in football. Their upcoming game was against one of the teams that would annually tromp them--Franklin & Marshall, if I remember. Or maybe Muhlenberg. (Hey, I didn't go to the games...) So one of the TV networks thought it would be good fun to do a feature on the nerd-school-where-nobody-gives-a-shit-about-footba ll, and they sent a crew to cover the game and interview students about it.

    One of the interviews was with an archetypal Geek of Classics (GC dpu s++:++ a-- C-- !tv b++++ r--), a roundish undergrad who looked like a cheerful Polish maiden aunt. She allowed as how she didn't know anything about the upcoming game: "I don't pay much attention to football, I guess--I spend most of my time reading Herodotus."

    (Swarthmore went on, unbelievably, to win the game on a last-second goal-line play. Thirty-five years later, Herodotus would prevail when the college dissolved its intercollegiate football program.)

  • by dubiousmike ( 558126 ) on Sunday January 26, 2003 @10:12AM (#5161630) Homepage Journal
    Ther is an article [digitalspy.co.uk] about Tivo releasing commercial viewing habits from last year's superbowl. Though the winning kick by the Patriots was the most Replayed event, The ritney commercial cam in second. In fact a number of comercials were Replayed by more viewers than any other actual part of the game, including an amazing trick play.

    This is a perfect example of additional creativity in the production of commercials resulting in great ratings and even repeat viewings.

    I know I can watch the Bud Light commercial with the two chicks wrestling in water and then mud every single time it comes on. :P


  • The Apple PowerBook ad [apple.com] is rumored to be showing today, too. Although I'm admittedly partisan, I think it's pretty funny. Even if you dont see the game, you might like to check out the commercial.
  • Ad schedule (Score:5, Informative)

    by RedX ( 71326 ) <redx@wideo p e n w e s t . com> on Sunday January 26, 2003 @10:56AM (#5161863)
    SUPER BOWL XXXVII ADVERTISERS - SPORTS BUSINESS DAILY

    1ST QTR ADVERTISERS
    Anheuser-Busch*
    Columbia Pictures: 30-seconds
    DaimlerChrysler: 30-seconds
    DaimlerChrysler: 30-seconds
    FedEx: 45-seconds
    Gatorade: 30-seconds
    H & R Block: 30-seconds
    PepsiCo: 45-seconds
    Quizno's: 30-seconds
    Universal Pictures: 30-seconds
    Warner Bros.: 60-seconds

    2ND QTR ADVERTISERS
    Anheuser-Busch*
    Hanes 30-seconds
    Levi Strauss: 30-seconds
    Monster: 30-seconds
    PepsiCo: 30-seconds
    PepsiCo: 45-seconds
    Philip Morris: 30-seconds
    Subway: 30-seconds
    Touchstone/Disney: 30-seconds
    Trident Gum: 15-seconds
    20th Century Fox: 30-seconds
    Universal Pictures: 30-seconds
    Visa: 30-seconds
    Visa: 30-seconds

    3RD QTR ADVERTISERS
    Anheuser-Busch*
    AT&T Wireless: 30-seconds
    Cadillac: 90-seconds
    Columbia Pictures: 30-seconds
    Nat'l Drug Control: 30-seconds
    PepsiCo: 30-seconds
    Reebok: 60-seconds
    Salton: 30-seconds
    Yahoo's HotJobs: 30-seconds

    4TH QTR ADVERTISERS
    Anheuser-Busch*
    Columbia Pictures: 30-seconds
    myfico.com 30-seconds
    Nat'l Drug Control: 30-seconds
    Sony Electronics: 60-seconds

    Anheuser-Busch has bought five-and-a-half minutes of time on ABC's broadcast and will advertise in all quarters. The Bud, Bud Light and Michelob Ultra brands will all be touted.
    • $104 million in advertising over the course of 1 football game. Does anybody else envy ABC's position?
      • They're paying, between ABC and ESPN, $2.4 billion over eight years for the rights to televise three of these fuckers. On the whole, they're losing money on this deal, though it could be argued that the program promotion aspects of having the football make up for a lot of the losses.

  • by iluvpr0n ( 306594 ) <pimp_star@hotmail.REDHATcom minus distro> on Sunday January 26, 2003 @11:01AM (#5161884) Homepage
    Thankfully, the White House Drug Czar's office has seen fit to, again, buy *two* of these overpriced ad slots to propagandize about the evils of marijuana. What a perfect way to spend my tax dollars, thanks guys!

    NORML.org has a page up [norml.org] about this huge waste.

    iluvpr0n.
    • You did see he latest study that suggests that marijuana is a gateway drug?
    • Thankfully, the White House Drug Czar's office has seen fit to, again, buy *two* of these overpriced ad slots to propagandize about the evils of marijuana. What a perfect way to spend my tax dollars, thanks guys!
      Ah, the irony: right above your post is a post [slashdot.org] saying that Anheuser-Busch bought five-and-a-half minutes of commercial time.

      "Use only government-approved poisons!"

  • Speaking of TiVo (Score:4, Insightful)

    by 1stflight ( 48795 ) on Sunday January 26, 2003 @11:12AM (#5161937)
    I remember it being said that if you watched a show and skipped the commercials you were essentially "stealing" it (don't look at me, I try to keep my stupid comments to a minimum), but what happens if you're watching a show JUST for the commercials? Seeing as though neither of my teams made it to the Superbowl. All I'm interested in are the commercials, what then, should the cable networks pay me for my time?
  • by TheTomcat ( 53158 ) on Sunday January 26, 2003 @11:16AM (#5161957) Homepage
    I won't get to see the $2mil commercials. I'll see local commercials for "Guy's Used Cars"

    )-:

    S
  • Websites for Ads (Score:4, Interesting)

    by kilonad ( 157396 ) on Sunday January 26, 2003 @11:21AM (#5161990)
    Does anybody know of any websites that will be hosting copies of the superbowl ads? In years past, I've relied on AdCritic.com, but it seems they now require you to sign up for a $70/year subscription just to watch ads. They don't even have a cheaper monthly subscription, nor do I really want to pay to watch ads in the first place.

    So, any sites?

  • CmdrTaco won't be able to ruin the season finale for people in different time zones.

  • On Friday, one of our secretaries asked me who was playing in this year's Super Bowl.

    "Shirts versus Skins this year."

    She bounced, smiled and thanked me.

  • I mean seriously.

    What is it the culmination of? How is it decided who plays?

    www.superbowl.com doesn't help.

    Just curious.
    • The league is divided into two conferences, the NFC and the AFC. Each of those conferences is divided into 4 divisions. The team with the best record from each division, plus 4 "wildcard" teams, 2 from each conference, go to the playoffs.

      The playoffs are a single elimination system; the division winner with the overall best record having the top seed, then so on down the line. The top two seeds get a "bye" in the first week of the playoffs, i.e. don't have to play to advance to the next round. Then single elimination progresses as you would expect.

      Each conference has its own playoffs, and the winner of the two conference championships advances to the Superbowl. So in that sense the Superbowl is a game between the year's best AFC team and the year's best NFC team.

      This system was developed because the AFC used to be the AFL and was a completely independant league. Then it merged with the NFL to become the AFC.

      The divisions are more or less geographic (this year was the first year after 'realignment' when, after decades of expansion teams and relocations the divisions no longer bore much relationship to the geographical locations of the teams, so teams were moved to different divisions to more accurately reflect their geography, and in one case - the Seattle Seahawks - a team was moved to a different conference to balance the number of teams in each). So for instance the Superbowl this year is between the Tampa Bay Bucaneers of the NFC South division, and the Oakland Raiders of the AFC West division.

      This is all from the recollection of a football afficionado (I hate the term 'fan') on his first cup of coffee, so pardon any errors. Hope it helps.
  • Blockquoth the main page:

    both supposed to air during the 2 million dollar 30 second ad spots

    Wow. I know that TV needs to expand its revenue stream, but should they really be playing two million ads during the game, even at a dollar a piece?


    Ah, the lovely lack of verbal parentheses! You gotta love English.

  • Lookout for the Monster.com truck commercial (literally) and the Ozzie/Osmonds/Pepsi commercial. Both are a hoot!

    Just seen clips of 'em on FOX.
  • Tivo should offer an option to record only the commercials during the superbowl. I can't imagine that advertisers would get pissed off about that one...

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