Softwar : An Intimate Portrait of Larry Ellison 308
Softwar : An Intimate Portrait of Larry Ellison and Oracle | |
author | Matthew Symonds, Larry Ellison |
pages | 528 |
publisher | Simon & Schuster |
rating | 7/10 |
reviewer | Alex Moskalyuk |
ISBN | 074322504X |
summary | Insight of Larry Ellison and his corporate identity known as Oracle Corp. |
Matthew Symonds took a leave of absence from The Economist in March 2000 to follow Ellison in his daily routines, his management meetings, his sales calls and his regattas. But he is not the only author of the book. After the manuscript was ready by Symonds' standards, Larry Ellison took over the footnotes. Both co-authors agreed not to change each other's text, but Ellison felt he had to clarify certain points about his life, career, and vision. Softwar is somewhere in the middle between biography and autobiography -- the life of Larry Ellison is retold by another author, although the book is uniquely personal with Ellison's remarks constantly adding to the personal touch of the book. Statements like "It was a big mistake, and it was my mistake. I didn't think that Microsoft Windows would crush IBM OS/2 and all the other desktop systems -- but it did" allow Ellison to showcase his personal viewpoint in a straightforward and succinct manner.
Unlike many biographies, Softwar doesn't start with Ellison's poverty-ridden childhood in a poor Russian-immigrant family, where he was an adopted kid. That story comes much later, but from the Chapter 1 we're involved in Oracle's selling process, with Ellison talking to the Japanese executives, Ellison giving a keynote speech, Ellison talking to his sales reps - it's all about Ellison, and it's all about selling. Rarely in the book will you see a description of the actual coding process or any description of software development practices at Oracle, which by revenue ranks second among the global software corporations. It's all about sales calls, support calls, commissions, discounts and sales numbers in the million and billion dollar range - Ellison is as concentrated on the financial revenues as a CEO could possibly be.
A supporter of open standards, Ellison does not like the cacophony of enterprise-scale products offered to the companies. "If Detroit ran like Silicon Valley, nobody would sell cars -- just parts", he proclaims. "Customers would have to figure out which were the best parts -- a Honda engine, a Ford transmission, a BMW chassis, GM electrical system -- and buy them and try to assemble them into a working car. Good luck. I know it sounds crazy, but that's how companies put together business systems today".
Since Symonds followed Ellison everywhere he went, the readers get to see Ellison's lifestyle, observe his Japanese gardens in Atherton, meet with Oracle vice-presidents and sales people, follow him in regattas, while listening to a heavy dose of why Oracle E-Business Suite is going to revolutionize many businesses around the country.
The author covers Ray Lane's departure from Oracle in great detail, while Ellison is profuse with comments on why Lane needed to be let go. Market moves of Oracle's main competitors -- Siebel, SAP and PeopleSoft -- are also followed closely, with obligatory disparaging remarks coming from Ellison about what's wrong with each competitor's business. Sometimes I felt the book got too much into describing Oracle politics, like departmental and subdivisional re-organizations with pointers on who was managing which operation, but perhaps the book would lose detail without it. If you have been employed at Oracle, or know some of the people personally, perhaps it's interesting; most of the time the descriptions of policy changes in sales force compensation is perhaps too mundane for a biographical book.
For instance, on page 139 Symonds describes Lane's pending departure to become the CEO of Novell. Symonds presents Lane's point of view:
Lane's quote is followed by an asterisk with a footnote from Ellison: "Not a holdup? He said he was going to Novell because of the money. I offered him more money to stay. It was a classic holdup. He stayed.""He said he'd talked to the board and he thought $2.5 million in options was the right number. You deserve it. I thought he'd gone way overboard, so of course I stayed. I didn't find out until I left Oracle that the board was pissed off about this. No one ever told me, and I certainly wasn't holding Oracle up for money."
This book being a recent publication, it covers a lot of Oracle products in detail, supplemented by Ellison's viewpoints on how this or that product is going to change a certain business or industry. While Oracle is hardly a household name outside the IT field, the author makes a great effort to explain Oracle server product family in simple terms, without going too basic. Competition (and general resentment) with Microsoft runs throughout the company, and Ellison is not afraid to accentuate it. Mark Jarvis, a senior marketing official, supplied an interesting quote about Microsoft's practices and current Linux outlook: "Linux is the first thing that customers ask about. They love it." And as for Microsoft, "When they felt threatened by Netscape, it was just another company with a known HQ that could go out and bomb. But that won't work with Linux, just as it didn't work with Apache. Apache creamed them, and so will Linux. Microsoft has lost the server war."
Softwar provides an interesting insight into one of the largest software corporations, its business practices and famous personality of its chief executive officer. While this book prefers not to discuss the burned-up Ferraris on Highway 101 and personal jet fighters, we see Ellison as a serious and dedicated businessman. Ellison shares his experience from the past mistakes, talks about the current practices, and what he sees best for the company, emphasizes the idea of network computer as still useful and applicable to desktops, envisions Linux taking over the world (with Oracle supplying a lot of backend databases) and provides his insight into the future of technology. The book is a great read for those willing to find out more about Oracle or Ellison personally, as well as a primer on technology development and its future (from Oracle standpoint).
You can purchase Softwar from bn.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
oracle (Score:5, Funny)
once again, the oracle has only told me what i needed to hear.
ethical limits? (Score:2)
Does this include dumpster diving for trade secrets?
Re:ethical limits? (Score:2)
If it was a secret, it should not have been discarded to be removed not by you but by the city, to go to a place that is not secure what so ever.
A company will spend hundreds of thousands, if not millions, of dollars for a building with locks on the doors to keep whats inside secret. $50 for a paper shreader is not an unreasonable expense to provide for.
Re:ethical limits? (Score:3, Funny)
Larry Ellison doesn't often mention... (Score:5, Informative)
Oracle has chased multi-million dollar businesses right out of its management structure - and then spent millions trying to duplicate this competing software to (re)capture market share.
I would be really interested to hear Larry's take on Oracle's mistakes. I'd also like to hear how he plans to compete with a free product from SAP-MySQL that begins to implement the equivalent features of his database.
Re:Larry Ellison doesn't often mention... (Score:2)
Re:oracle (Score:3, Funny)
So is your contention that it takes more Windows servers to run fewer sites? That doesn't sound like bragging rights....
I know it sounds crazy, but (Score:5, Insightful)
So whats wrong with that? Sounds like a fun project if you ask me. How about a Mini Cooper / Unicycle hybrid?
Re:I know it sounds crazy, but (Score:3, Funny)
Re:I know it sounds crazy, but (Score:5, Funny)
Re:I know it sounds crazy, but (Score:2)
Cross, Mixture, Mix, Amalgam, Fusion, Crossbreed.
A device or system combining two types of mechanisms, circuits, or design approaches, each of which could of itself accomplish the total function but in a different and usually less effective manner.
A crop line produced by crossing two genetically different parents. The offspring often show 'hybrid vigour' with better yields than either of the parent plants.
The young, or offspring, of two animals or plants that are different varieties
Did you hear "WHISH" when you read the parent? (Score:2)
Hybrid? - signifying that Minis and Unicycles are essentially the same thing, so a hybrid would be redundant.
ha. funny. haha. Mini's are small. lol!
Re:I know it sounds crazy, but (Score:2)
Gosh but I can't get enough of that stupid little show.
Re:I know it sounds crazy, but (Score:2)
I'm sure that would get ratings like no tomorrow.
feel the sarcasm.
Re:I know it sounds crazy, but (Score:2)
The retro-future [discovery.com] house made me drool.
Seriously OT (Score:2)
Jesse James, however, is one of the best parts of Monster Garage imho.
even more OT (Score:2)
Re:Seriously OT (Score:2)
It's fun to watch as long as you don't take him seriously - and I get
Re:I know it sounds crazy, but (Score:3, Insightful)
I think housing is a better analogy than cars. Cars provide a single function (more like a PVR or gaming console), houses provide the shell and the instruments to perform a variety of functions just like computers.
Mod parent please (Score:2)
I think the above post is dead on.
There are choices in buying software systems as there are with buying a house or building.
Want something out of the box/cookie-cutter, done.
Want something wild and customed made to you, done.
Want something that looks/functions like this other thing, done.
What the customer wants, he gets.
Re:I know it sounds crazy, but (Score:2)
I am a prime example of a "contractor who only has a hammer". I speak PHP while some others in my company speak ASP (Yuck!), so while they gently screw in t
Re:I know it sounds crazy, but (Score:2)
Ball Peen Finish Hammer
Ball Peen Sheet Metal Hammer
Bal Peen Tack Hammer
Claw Finish Hammer (10 oz, 12 oz, 16 oz, or custom weight?)
Claw Roofing Hammer
Sledge Hammer (Short or long grip, what weight, what material head)
Shingle Hammer (with or without Shingle lifter)
Tack Hammer
Rubber Bodywork Hammer (Flat, round, ball, point heads)
And the screws yo refer to? What thread? Metric or SAE, or custom size reference? UK or US pitch formula? What length? P
Re:I know it sounds crazy, but (Score:2)
I would have loved to have one of these 14 years ago when I was working construction while going to college! The shape of them kind of reminds you of those back-kneed aliens on "The Arrival"
Re:I know it sounds crazy, but (Score:2)
Re:I know it sounds crazy, but (Score:2)
My point is, you can't compare a general-purpose computer accompanied by assorted software to a car.
Re:I know it sounds crazy, but (Score:2)
Yes, and it's flawed. Apartments are starting to be pre-constructed in factories. They're cheaper, and have much lower defect rates.
Personally, bring it on.
Dave
Re:I know it sounds crazy, but (Score:3, Interesting)
Re:I know it sounds crazy, but (Score:2)
Heck, I'm surprised no one's bothered creating some "tailored" Linux distributions for common server tasks. Think a nice LAMP distribution that's geared for doing web-serving. Just Linux + Apache + MySQL (or PostGRE) + PHP (PERL, Python, or RUBY), no annoying X or oddball packages. Just inst
takeover (Score:2, Interesting)
Re: (Score:2, Interesting)
Re:Ellison, maniac! (Score:5, Interesting)
Then he rants about IBM's software and hardware business dying and them only selling services. Guess what Larry, the hardware and software businesses for 20-year old concepts like operating systems and relational databases is dying. And Linux is leading that trend, by commoditizing the software, and creating value in the support and services sector. People are willing to pay IBM for building new systems for them, but they don't want to continue spending ridiculous amounts of money on licenses ever year for your database software.
Re:Ellison, maniac! (Score:2)
-Volume management - that's right, the database with an integrated volume manager. Self-tuning, self-healing, online migration and mirroring - what other database has that?
-distributed clustering over high-performance interconnects - okay, db2 has this, but does it
Re:Ellison, maniac! (Score:2)
Personally, I wonder if Oracle has done any research and development into the Object Oriented database field?
Re:Ellison, maniac! (Score:2)
As a matter of fact, they have. Oracle 9i is specifically geared to be an object-oriented system.
Re:Ellison? (Score:2)
"I, for one, welcome our new robot overlords."
Thanks for the straight line!
if detroit was built like silicon valley (Score:5, Funny)
ANALOGIES SUCK.
Re:if detroit was built like silicon valley (Score:5, Funny)
I think I saw a Honda something like that down on Main Street the other night, but it had floater lights too.
Don't forget call girls (Score:2)
Re:Don't forget call girls (Score:2)
Bouwahahahah (Score:4, Insightful)
Few people outside communist dictatorships have invested so much money and time in such a powerful personality cult...
Wrong person. (Score:2)
The lack of a level googolplex RDF should have tiped you off.
Does it detail his support of H1B/Lower Pay? (Score:4, Interesting)
What about the use of H1B/L1 visa 'labor' to replace higher paid US labor at there offies in the US?
Is any of that covered?
As to those who say that H1B's have to be paid the same wages as Americans, please check. That was tied to the higher number of allowed visas and I do not think it applies any more.
Re:Does it detail his support of H1B/Lower Pay? (Score:3, Insightful)
If $10 comes in, and $12 goes out...
Re:Does it detail his support of H1B/Lower Pay? (Score:2)
You fail to understand that when the American middle class takes a hit, America takes a hit, period. Indian programmers making 1/3 of an American worker does not buy Xboxes, SUVs, or HDTVs.
Perhaps some companies should take a long-term view of the situati
Re:Does it detail his support of H1B/Lower Pay? (Score:3, Funny)
Larry and Oracle recognized this fact early and cashed on it.
Re:Does it detail his support of H1B/Lower Pay? (Score:2)
There is a reason that Ford is bringing Focus production back into the USA from Mexico, unions and all. And there is also a reason that many companies find that once they have outsourced everything to India they really don't save that much money compared to hiring US workers.
The difference is that those middle-class US workers bought the compan
Re:Does it detail his support of H1B/Lower Pay? (Score:2)
Definitely true.
My original post was to be taken literally - due to better education there are more talent to be found in equivalent groups of Indian / Chinese than Americans.
As far as the buying power, most of the foreign born IT workers in US actually contribute more to the economy than Americans simply because they arrive in the country with just their clothes on their backs and start changing cars / houses etc as th
Re:Does it detail his support of H1B/Lower Pay? (Score:2)
It's not about money, but knowledge. Since they can't find people with the required knwoledge in the US, they have to find it somewhere else.
Re:Does it detail his support of H1B/Lower Pay? (Score:2)
Re:Does it detail his support of H1B/Lower Pay? (Score:2)
"Ethical" limits? (Score:5, Insightful)
I think you are mistaking the difference between "ethical" limits and "legal" limits. There's a wide gap.
Ever hear of PeopleSoft?
Am I the only one... (Score:5, Funny)
m-
Re:Am I the only one... (Score:2)
Oh definitely not... first thing that popped into my mind was the Simpsons episode where Marge was painting Mr. Burns nude... :-/
Old joke (Score:3, Funny)
What's the difference between Larry Ellison and God? God doesn't think he's Larry Ellison...
Boom, boom.
Ellison's raging ego (Score:5, Interesting)
I know the old joke about God not thinking he's Larry Ellison seems like an exaggeration, but Ellison's ego is uncontainable. I'd never seen him speak until I saw the segment about him on Cringely's Triumph of the Nerds [pbs.org] PBS series. I was immediately repulsed by him. The man is obsessed with not only winning, but showing up his competitors. That's the difference between Bill Gates and Larry Ellison. Gates doesn't (publicly, at least) give a shit about Ellison. Ellison's obsessed with beating Gates.
There are a lot of huge egos in the computer industry, but none are larger than Larry Ellison's.
Re:Ellison's raging ego (Score:2)
Steve Jobs is a contender. Jobs is just slightly more diplomatic about his monstrous megalomania.
Max
Re:Ellison's raging ego (Score:2, Interesting)
Re:Old joke (Score:2)
"One Rich Asshole Called Larry Ellison"
Paychecks from Microsoft (Score:2)
Postgres? (Score:2, Interesting)
strengths (like MVCC?) And, isn't Oracle to
Postgres as Windows to Linux? Sounds like a
crappy book!
Re:Postgres? (Score:2)
Not really; Oracle is actually a viable alternative to Postgres. I certainly don't find Windows to be a viable alternative to Linux (though I know 95% of users disagree with me on that).
The Microsoft jab aside, Oracle's products in my experience are up to the level that the best-of-breed open-source competitors are at, and in some cases beyond. They're marketed towards a more sophisticated userbase so I assume they have to be. While they aren't the dynam
Re:Oracle 8 (Score:2)
I was being euphemistic when I said Oracle was as good as or better than Postgres. It's not entirely a fair comparison, though: I know lots of shops that run Oracle right out of the "box" (well, "large envelope" in most cases I've seen) and are happy with it; the postgres shops I know all run their custom version of postgres with their own bag of tricks in it, something that's not as easy to do with 9i.
So, yes, a default Oracle tends to be better than a default postgres, but I don't know many people who us
C'Mon... (Score:4, Interesting)
I don't know about you guys, but those sound like good parts.
He tried to buy a Russian MiG jet fighter, but US customs wouldn't allow it and he blatantly upset San Jose-area officials by landing his private jet after the 11pm curfew imposed in the area. When you have $50 billion in the bank, a $10,000 fine seems like pocket change. Any guy who likes to defy convention and authorities, and flies fighter jets for fun, has to be cool. It's part of the definition
I want more of those kinds of stories. For those of of un in the technology sector (most of the slashdot readership, I'm sure) we've seen most of Larry's career develop I think. Sure, a biography like this will have some stuff we all missed, but juicy tidbits like the jet fighter can't be left out.
Free databases (Score:5, Interesting)
Just wondering.
Re:Free databases (Score:2)
Think about it. Who's going to tell people about the virtues of MySQL? Do you think executive will rather listen to developers (who usually hate anything sale-related), or highly trains and motivated sales people?
Re:Free databases (Score:2)
They honestly are only looking at companies that are going to rape them in yearly fees, though one of the big hopes is to get one that will rape them less violently, they still
Re:Free databases (Score:2)
Re:Free databases (Score:2)
I'll second that! PosgreSQL is great, I use it a lot, but your assement of it being like Oravle v6 is spot on.
however PostgreSQL does kick the crap out of MS SQL, and it's pace of improvment is very impressive - I don't think it will take them 10 years to catch up to Oracle 10.
Re:Free databases (Score:2)
Second, everyone needs an OS. IBM needs it to sell computers, Oracle needs it to run their DB, id Software needs it to play their games, Yahoo needs it to run their web services on, etc. Everyone wants an OS that just works, but it's not their business so they'd rather just fix up whatever
Re:Free databases (Score:2)
oh well
Comment removed (Score:3, Informative)
The irrelevance of Silicon Valley to Larry Ellison (Score:3, Interesting)
Portrait of Larry Ellison? (Score:2)
Oracle=Better Design (Score:2, Interesting)
PostgreSQL is the only other product out there (including MS-SQL Server, DB2, Postgress, Informix, Sybase and MySQL(unpatched)) in which reads don't block writes and vice-versa.
The row level locking is also an original design in Oracle, where SQL Server and DB2 it is an add-on and both of them will eventually run out of row level locking res
Re:Oracle=Better Design (Score:2)
I was spewing about two different topics, both of which (the reader-block-writers and lock escalations) make implementing large table solutions more difficult in non-Oracle databases. Not impossible, just more of a pain in the ass, and IMO push the TCO way up for non-Oracle solutions.
Ellison, the Self-Made Man (Score:4, Insightful)
> poor Russian-immigrant family, where he was an adopted kid.
I'm not sure if the reviewer was being tongue-in-check when he wrote that, or was honestly bamboozled by Ellison's PR machine. I am sure that when I read that, I remembered the comment his older step-sister once made on Ellison & his background: ``Every time I read about my adopted brother, the old neighborhood seemed to drop another notch on the socioeconomic scale."
According to Gary Rivlin, who wrote in his _The Plot to Get Bill Gates_, Ellison ``had grown up in a tidy community, home to its share of judges, doctors, and univeristy professors. His stepfather had known failure, but by the time his nephew came along, the senior Ellison was working respectably if dully as a bean counter for the local public housing agency. Their two-bedroom apartment was small and money may have been tight, but it was hardly the fough-and-tumble world that Ellison conjured up later in life."
Geoff
Re:Ellison, the Self-Made Man (Score:2)
'I was to pull through it, I suppose, Mrs. Gradgrind. Whether I was to do it or not, ma'am, I did it. I pulled through it, though nobody threw me out a rope. Vagabond, errand-boy, vagabond, labourer, porter, clerk, chief manager, small partner, Josiah Bounderby of Coketown. Those a
"An Intimate Portrait of Larry Ellison" (Score:2)
Whoracle (Score:2, Interesting)
As for analogies, if I could have a car with a Honda engine, American styling, etc. then I'd be a happy person. Oracle certainly doesn't do everything right, they have a good database and that's about it. It's incredible overkill for most mid-sized business though, yet they cram it down the throat of everyone they can.
Ellison is no genius, his core business was actually built on the infin
Re:sucky sucky, $24.95 at amazon.com (Score:2, Interesting)
Re:sucky sucky, $24.95 at amazon.com (Score:3, Funny)
Wow! Amazon are certainly diversifying. I wonder if it'll get past customs if they gift-wrap it... Only if it's the good stuff though
Simon
Re:sucky sucky, $24.95 at amazon.com (Score:2)
Re:same price at amazon (Score:5, Funny)
I guess that's "free as in speech" shipping, not "free as in beer" shipping?
Re:same price at amazon (Score:2)
Amazing (Score:2)
Re:Learn from Larry (Score:5, Funny)
Dude, if you're thinking of ironing your own faeces then you've got bigger problems than just dress sense...
Re:Learn from Larry (Score:2)
Re:Learn from Larry (Score:2)
Ahhh!!!
No wonder all my slcks have turned dark-brown.
I thought there were no-wrinkle, but it turns out they just had a layer of 'crust.'
Re:Learn from Larry (Score:2)
The suit, Symonds claims, is the way for Ellison to "give a finger" to Silicon Valley's mandatory business casual attire.
Re:Learn from grammer (Score:2)
Yep, managment-types like me.
Did it ever occur to you that some people have better things to worry about then trying to win the daily fashion show?
Life is an arbertairy game - some people are born with skill, looks or wit. There's no dishonor in trying to improve any of them. In fact, dressing decently is less burdensome than not - people give you better service, it's easier to move ahead, people lis
Re:Learn from grammer (Score:2)
What a delightful point of view. I'm sure the 10,000 12-year-old Muslim girls that were gang-raped by Serbian troops during the most recent Balkan war would heartily agree with you.
Life ain't a Mary Poppins film. For many folks - those outside the insulated, fat, privileged classes of the First World - it's all about bitter struggle, despair, and usually defeat.
Max
Re:Learn from grammer (Score:2)
For many folks - those outside the insulated, fat, privileged classes of the First World - it's all about bitter struggle, despair, and usually defeat.
All the more important to live a life of respect, and be able to help lift others out of their unfortuante circumastances.
Nothing good ever came out of dispair, nothing noble have out of hatred and fear.
Try not to get bitter.
Re:Learn from Larry (Score:2)
(I know this is a troll, but I can't help but respond):
As soon as you said that, you lost.
If you mean by that, that I've lost my dency, inteligence and wit, then you're wrong.
No you haven't - *provided* you realise that it's just a game, and you're just playing it to get twoard your more noble goals. It hust a bunch of birds puffing up their feathers, not anything profound.
Being true to yourself is not about dress - Budda would still be budda if
Re:Hardly (Score:3, Insightful)
Re:Hardly (Score:3, Insightful)
And since we're talking about ethics, Ellision wrote the text book on sexual harassment in the high-tech industry, having sexual relations with high level female employees, then firing them within a week of the romantic breakup.
It's really a mistake to read a 'friendly' history of Mr. Ellison. Th
How is buying a company unethical? (Score:3, Insightful)
Re:What kind of article was that? Skip Askmen link (Score:4, Informative)
"overrated"?
I feel it my duty to warn people off from the Askmen link. Here is an example:
You know, this article doesn't even say "database". Of course, it's on one of those horrible ad sites so the content is well disguised. If you want a better article, see Pingulars oddly modified post [slashdot.org]. Or what about Sunderland56's post [slashdot.org] about Ellison Abuse links on google? Also oddly modified
These are interesting - Askmen is just "Seventeen" in disguise. It's a link to set cookies for advertisers (if you aren't a rejecter). It is NOT a geek magazine. Utterly useless. And the odd modifications of substantive information makes me wonder whether it's tin foil hat time here on Slashdot.
Ethical? (Score:4, Insightful)
I wouldnt say that; neither the "brutal" (in other than a blustering vocal way) nor the ethical are true.
Once again, Slashdot puts somebody on a pilliar just because they ARENT Microsoft.
Re:Yeah, but an entire car is illegal! (Score:2)
Cars are, for the large part, built on standard interfaces. I can go to pretty much any auto parts store and get third-party tools and parts. You don't get DMCA'd after taking the oil-pan off of your engine just for a look-see (though the engine computer might be a different matter).
Open standards are the future of the software industry, more so than in the past, because of the pus
Re:Ethical Limits (Score:2)
Let me counter that with this [google.com] or this [google.com] or even fucking this [google.com] !