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Yet Another Degrading DVD 672

Aire Libre writes "Efforts to eliminate price competition from cheap DVD rentals and used DVD sales appear to be speeding up. Flexplay Technology's EZ-D self-destructing DVD, which goes dark in a lagardly 48 hours, has been surpassed by a French DVD-D that goes dark in a speedy eight hours. Because neither technology has anything to do with piracy, they both appear marketed at movie studios that might wish to drive up the price of DVD rentals. Presumably, once throw-away DVDs catch on, the studios can for the first time prevent price competition between rental and sales of DVDs by charging more for a regular DVD (rentable and re-saleable) and having the retail sales copies disappear 8 hours after opening so that no one can re-sell them, lend them, rent them or give them to charity. This will also suppress competition from rentals and used copies against currently uncompetitive online movie downloads."
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Yet Another Degrading DVD

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  • Absolutely Stupid! (Score:5, Insightful)

    by CommanderData ( 782739 ) * <kevinhi@noSPAm.yahoo.com> on Thursday June 17, 2004 @07:02AM (#9450841)
    That's just great. Lets overflow landfill after landfill with disposable view-once or twice DVDs, and use up those fossil fuel supplies even faster making these disposable frisbees. Oh yeah, while we're at it, lets gouge the customer's wallets more on regular DVDs that don't self destruct...

    The combinatiom of these things does nothing to stop piracy, it may even increase it. You could rent one of these and copy it in the first 8 hours to a regular DVD-R and enjoy it forever.

    • by Anonymous Coward on Thursday June 17, 2004 @07:06AM (#9450865)
      So warezing movies just got another thing going for it: not only is it cheap, it's enviroment friendly as well :)
      • Yep, and this will also give the name to the next video format that's going to be used extensively for video piracy (remember DivX [com.com] anyone?)

        Actually I'm surprised, no-one has mentioned Circuit City's DivX, which was essentially the same, and went nowhere (maybe they should have learned?)...
    • by Bandman ( 86149 ) <bandman@nOsPAM.gmail.com> on Thursday June 17, 2004 @07:06AM (#9450876) Homepage
      It would be interesting to see if they had a return policy and the DVD could be reused or recycled. Like a return on a coke bottle or something
      • by Anonymous Coward
        EZ-D's manufacturers are planning a recyclying program, including the possiblity of including a mailer (a la Netflix) to return to a recycling center.
      • by Hittite Creosote ( 535397 ) on Thursday June 17, 2004 @07:22AM (#9451003)
        Their website claims
        Flexplay discs are fully recyclable and conform to all applicable EPA environmental standards. Flexplay has partnered with GreenDisk and local environmental organizations to develop several closed-loop recycling options to test with consumers.
        Not that it's still far less environmentally friendly than making something durable in the first place. Hopefully the EU will have one of its environmental hissy fits and ban them over here...
        • by Tackhead ( 54550 )
          > Flexplay has partnered with GreenDisk and local environmental organizations to develop several closed-loop recycling options to test with consumers.

          Translation: Flexplay has given a few donations to some gullible people who think they can browbeat taxpayers into paying for the mayor's best friend's garbage hauling contractor to set up whatever closed-loop recycling option makes everybody the most money and/or votes, depending on whether they're businessmen, lobbyists, or politicians, not that we

      • yeah, but whatever they do it will take that much more energy to accomplish than not doing this in the first place.

        I hate to say it, but DIV-X's software solution to the same end that they are going for here makes a lot more sense environmentally. I'd be surprised if a Div-X-ish hardware time bomb wasn't integrated into the next round of the DVD spec.

        Most recycling programs for things like this are just lip service to make people feel less bad about supporting a very wasteful technology. Polycarbonate (
    • I agree. This is such a throw-away society and this only makes it worse. After a time, you know that people are going to "force" government to mandate recycling programs for these types of DVDs, thus adding to the cost that the tax-payer ultimately pays (unless they tack on a deposit like soda cans in some US states, and perhaps elsewhere).

      Once recycling technology improves in such a case, movie studios could buy back the cheaper plastic and probably make more of a profit than from new throw-aways, thus a

      • by Gigahertz ( 768208 ) *
        Haven't you heard?... Recycling is BULLSHIT. For the full story, watch Penn&Teller:Bullshit! on Showtime..... Recycling is the largest waste of time on the planet... ALUMINUM is the only product that is worth recycling, as it's cheaper to recycle aluminum than to mine it.... Every other recycled item, costs more, and also.... Landfills are not a problem, you can't FILL the landfill... ok?.... The garbage created by the USA for 1000 years could be stored in a 30 mile square box.
        • The garbage created by the USA for 1000 years could be stored in a 30 mile square box

          How high is this box. Is it a 30 mile cubed box. or 1 mile high, or 6 feet high, or 1 inch high. It really doesn't say much about the amount of garbage. I could fit the garbage of the US in a box that's one foot square. It would just stretch out to jupiter.
        • Penn and Teller as a primary source of information? I get my info from old Ziggy comics but I digress.

          You are wrong about many things so I'll just focus on a couple:

          1. AL isn't the only product worth recycling. There is a little thing known as the scrap iron business that has been a major industry for over a century. In China and S Korea scrap metal is so valuable that people in Mongolia are collecting old junk cars and rebar and shipping it to China.

          Glass is another item that is especially energy in
        • by gcaseye6677 ( 694805 ) on Thursday June 17, 2004 @11:30AM (#9453474)
          Yes, but it makes people feel good to recycle, like they are doing something to solve a problem. For this reason, recycling will continue regardless of the lack of real benefits and high cost. Notice the parent post (and probably this one) has a Troll rating, which proves just how emotional some people get over environmental issues. To them, the facts have little importance, as long as they have something to feel good about.
    • Timeline (Score:5, Funny)

      by WarriorPoet42 ( 762455 ) <{moc.hcet-nosbig} {ta} {kcin}> on Thursday June 17, 2004 @07:20AM (#9450984) Journal
      Hour 0: DVD Purchased. Child or sibling opens it while you are not looking.
      Hour 1: You realize the package was opened, but do not know when. Hour 2: You finally get home, only to realize that your Windows machine is DOA and needs a reinstall. ... Hour 5: Reinstall finish. Hunt for DVD burning/decrypt^H^H^H^H^H^H backup software begins. Hour 6: DVDXCopy found and installed, read phase begins. You realize that you burned your last blank DVD last night. Hour 7: You return from Staples with a rediculously priced 5pack. Burning begins. Hour 8: You finish just in time to watch the light show on the back of this 'novel' disc. Perhaps a 48-hour version would be less stressful in the future.
    • by ianscot ( 591483 ) on Thursday June 17, 2004 @07:32AM (#9451093)
      This is profoundly stupid because, ta dum, there's no market for it, and no prospect of a market for it.

      The two potential uses I can think of for disposable DVDs would be:
      a) "screener" disks and
      b) maybe giveaway disks on cereal boxes? Neither one of those even makes much sense. For the screener problem, this would introduce a nuisance copy protection measure. (Note to industry; have those ever done anything to prevent copying?) For cheap giveaways, I'm missing why you'd want kids not to play your commercials-for-Fox-programs disk as many times as they'd want.

      But this product page calls these "the new video rental." For anything like a Blockbuster chain, these'd *cut profits*. Rental places don't want to be paying extra for the media that get thrown away, and they make a ton of their money on late fees. I could almost, almost, imagine a model with re-recordable disks and a deposit system, but even that would just create a big nuisance for both customers and the store, with no payoff for them. Moot point, these aren't re-recordable.

      If you imagine them as one-time-only purchases (as in "I want to watch this movie, but only once"), the priced had danged well better be way less than a ticket at the multiplex.

      Where's the blinkin' market? Who's going to sell this to the audience? What market is there? Steve Jobs couldn't pitch this crap...

      It really is as if, in some incredible example of snake-eats-its-own-tail self-reflexive logic, media companies are working steadily to assault their own audiences and remove their own products from circulation. They rant about how they don't want customers to have "near perfect" versions of their stuff, because that'd let people rip them. (You want me to have an inferior version of your product?!?) They steadily try to introduce restrictive DRM measures that prevent people who DO want to buy their products from feeling comfortable about it. Presented with the original Napster, they try to conduct a scorched earth war with their audience.

      We didn't choose to accept this mission. The tape should not self-destruct in two minutes.

      • by TheRaven64 ( 641858 ) on Thursday June 17, 2004 @07:53AM (#9451257) Journal
        For the screener problem, this would introduce a nuisance copy protection measure. (Note to industry; have those ever done anything to prevent copying?)

        There is only one way to make copy protection work:

        Make the amount of effort required to bypass the copy protection greater than the gain.

        Since there are people who regard breaking copy protection as an interesting challenge, the difficulty in bypassing copy protection for a consumer is usually about as difficult as a visit to google. Apple seem to have this right at the moment with iTMS (I've bought a few albums from it. I could remove the copy protection, but since I can listen to them on 5 computers, my iPod or burn to CD already I wouldn't gain anything.) I hope the rest of the industry learns from this (they probably won't, but I can hope).

      • Even if there were a market for disposable DVDs, it wouldn't (as the story implies) destroy the existing market. Raising prices of regular DVDs would not effect the rental market. Studios have charged high rates on VHS rentals for years. Some tapes were selling for $130+ to video stores for 6 months before being released to the general public for $13. It wasn't until DVD came out that home collectors made is feasible to price initial releases at low prices.

        Raising prices on DVD won't crush the video re
      • I think the idea is to put these at the checkstand of your favorite store, and run Blockbuster out of business. The studios make more if a new copy is sold at $3-$5/per than if they sell the movie once to the rental places (archived movies don't continue to generate revenue for the studios).
        One of the funniest bits of research I've ever read delt with the last version of these. The analyst sent his assistant out to purchase them for trial purposes. In every case the clerk looked at him dumbfounded and
      • by baalz ( 458046 ) on Thursday June 17, 2004 @09:38AM (#9452406)
        Take a step back and pretend that you're not part of the Slashdot crowd, you're part of the VAST MAJORITY of people who are not inclined to hacking stuff. The grandmothers, the wives, the truck drivers, you know, all those poeple who have unsecured/unpatched computers sitting on broadband connections PLUS all the people who don't even use a computer/the net regularly. Now, looking at it through their eyes, what do you see? You head down to blockbuster to pick up the latest hollywood hype, and you're presented with two options. Lets assume they are the same price.

        1) Regular DVD. Fair chance it's scratched up a the previous renter, and when you forget to return it (which you often do) it's gonna end up costing you twice as much. You can watch it as many times as you want (in two days), and even lend it to a friend (try not to get it back late!)

        2) Disposable DVD. It's a fresh copy virtually garaunteed to not be scratched. You can only watch the movie once, but that's all you planned on doing anyway. Toss it when you're done, gauranteed no late fees.

        Now, think about how you'd explain to your mom why she doesn't want #2, and tell me again how there is no market.

        As far as who is going to sell it, the middleman doesn't really have much of a say in that. If the big money supplier is pushing it, and the customers are demanding it, the free market will force the middleman to sell it or lose out to his competition that is.
    • by Houn ( 590414 ) on Thursday June 17, 2004 @08:13AM (#9451471)
      On another note, how exactly are the studios going to convince the major rental houses (Blockbuster, Hollywood video) that this is a GOOD thing for them? Even if the disks are sold to them for PENNIES, they are automatically losing:

      1. Rental Length (Most rentals are like, 5 days now?)
      2. Charging for unreterned rentals.
      3. Sales of previously viewed movies.

      I'll admit, I'm no expert on the economics of running a major rental chain, but this can't possibly be viewed as a positive thing by them... I mean really, what ADVANTAGE do they get? If I ran Blockbuster, I'd see it as the thinly-veiled attempt to screw me that it is, and reject it on that simple fact.

      But, I guess we'll have to wait and see on that one...
  • by TechnoLust ( 528463 ) <kai.technolust@P ... .com minus punct> on Thursday June 17, 2004 @07:06AM (#9450864) Homepage Journal
    I'll just rip it and burn a copy before I watch it.
  • WARNING (Score:5, Funny)

    by Prowl ( 554277 ) on Thursday June 17, 2004 @07:06AM (#9450868)
    These disks should not be used for backing up valuable data
  • The DVD was going to have a video of someone hurling insults at the viewer. ...'Cause BDSM is pretty difficult to do, virtually.
  • Only 8 hours? (Score:3, Insightful)

    by CCIEwannabe ( 538547 ) on Thursday June 17, 2004 @07:07AM (#9450883) Homepage
    What happens when you want to get a dvd to watch the next day?

    48 hour dvd disks are much more suitable for rental.
    • Re:Only 8 hours? (Score:5, Informative)

      by FrenZon ( 65408 ) * on Thursday June 17, 2004 @07:12AM (#9450931) Homepage
      What happens when you want to get a dvd to watch the next day?
      The self-destructing disks only start degrading when you either put it in your player (ie the laser causes the destruction), or take it out of its container and expose it to light/air.
    • I imagine the 8 hours starts when you open the airtight seal...

      At least I doubt it's 8 hours from when the DVD is manufactured, or there would be some problems with transport/stocking ;)
  • by aussie_a ( 778472 ) on Thursday June 17, 2004 @07:08AM (#9450888) Journal
    Everyone will have to do this, or else people will just stop buying DVDs from people X. Sure they might miss out on some movies, but people would rather that then not being able to own a DVD.

    Also, the distributors who use these DVDs better make sure they don't distribute the same movie in VHS format, or else people will just go back to that. How this helps the distributors I'll be fucked if I know (it is possible to pirate videos, just before DVD became popular they were experimenting in copy-protection, but there would have been work-arounds).

    I really don't get the point to this, this will only increase piracy. People like to own stuff they buy. If you make them think they don't own it, they won't buy it if there is an alternative (even an illegal one) available.
  • It's Sad. (Score:5, Insightful)

    by Gigahertz ( 768208 ) * on Thursday June 17, 2004 @07:08AM (#9450893)
    It's sad that most consumers won't 'get it'.... The disposable DVD costs more to make, has the same data on it, and costs 25% the cost of a normal dvd.... which is identical without the degrading chemicals...

    I heard about the first degrading disk a long time ago, and I really see it as THE WORST invention in many years.... It's a horrible product for consumers, and a clear example of many things that are horribly wrong with companies today.
    • Re:It's Sad. (Score:5, Informative)

      by EvilTwinSkippy ( 112490 ) <yoda@nOSpAM.etoyoc.com> on Thursday June 17, 2004 @08:01AM (#9451356) Homepage Journal
      The 486 SX from Intel was a 486 DX with the FPU unit laser etched out. When you would buy the 487 "co processor" it was actually a 486 DX that would short out the original crippled chip.

      So yes. Companies do spend a lot of time and effort making crippled products that cost them more to produce than the premium version. And they have been doing it for years.

  • Do movie companies really think that the buying public is *THAT* stupid? Why would I want to buy a DVD that self destructs in 8 hours. Say I buy it leave it on the top of the TV until Friday open it up and find that it's dark due to a packaging malfunction? Who is going to refund my money? If the movie comapnies insist on this path I for one will not be buying DVD's
  • These things are designed to die X hours after the case is opened. This is just a guess, but I'm betting they won't be able to keep these things stable in the box. Shipping, mass production etc. are going to play hell with them.
  • 8 Hours?? (Score:5, Interesting)

    by CastrTroy ( 595695 ) on Thursday June 17, 2004 @07:09AM (#9450901)
    8 Hours?!? WTF is that. That's hardly enough time to watch some movies. What with all the comentary from this director, and that actor, and rewatching it again with the in-movie game.
  • May be to stop movie/award screeners from distributing the films they are given(supposedly a major source of hi-def piracy, esp. when a movie is new) thats about the only legitimate use I can see. However, it wouldn't take a genious to copy the film first to a normal dvd, then watch it.
    Oh well, as bandwidth improves, downloading movies(legally) will *hopefully* become the norm of after-theatre distribution. But then again, the MPAA could always emulate the enormously successful strategy of the RIAA
  • yup... think i could just about rip and burn a new copy in 8 hrs!
  • Take it easy... (Score:5, Insightful)

    by Pendersempai ( 625351 ) on Thursday June 17, 2004 @07:10AM (#9450908)
    Calm down, guys. They've tried self-destructing DVDs before and they didn't sell then either.

    Remember, the technology has only been developed. The movie studios haven't bought in yet. And if they do, it'll only be a financial disaster for them.
  • One of hardware engineering labs involved etching our own circuits boards before sealing them with resin. Surely, it would simply be a case of opening one of these DVD's enclosed by a similar substance (car wax?) to prevent the degradation?
  • MI (Score:5, Funny)

    by aixou ( 756713 ) on Thursday June 17, 2004 @07:11AM (#9450917)
    The Mission Impossible movies are going to have to think of a new way to transmit mission information. Once this technology becomes completely mainstream, the whole "this tape will self-destruct in 5 seconds" won't be so hip and cool, and you'll hear moms in the theater saying "Just like our Little Mermaid discs at home".

    Anyone have any ideas for Mission Impossible to stay ahead of the game?
  • Idiotic (Score:2, Insightful)

    by scifience ( 674659 ) *
    Nobody in their right mind would buy one of these discs. Unlimited-view DVDs can be easily found for $10-15, and a five day rental is usually about $3.79. They would have to sell these for $0.99 to get anyone to buy them, and even then I imagine that most people would much rather spend a bit more money to get an item that they can watch again whenever they feel like it without running back to the store to buy another copy.

    Also, think of the environmental impact of these disposable discs! Thousands of t
    • You think a studio like Fox would release these disposable DVDs alongside their regular ones to video stores?

      No. They will force all the blockbusters (and even small shops) to get the disposable ones. They simply won't sell regular DVDs to video rental stores.
  • by pubjames ( 468013 ) on Thursday June 17, 2004 @07:13AM (#9450932)

    They should make them a bit more exciting. When you have finished watching the DVD it should display "This DVD will self-destruct in ten, nine, eight..." so you have to quickly take it out of the player and throw it out of the window just before it explodes. Would make watching DVDs much more fun, and would stop you falling asleep during movies.
  • I suspect most will buy it and rip thier own copy. I'm planning on getting a DVD burner anyways because I've got two small kids. DVD's don't last long around kids. The "Spin Doctor" polisher helps a lot, but only to an extent.

    From now on, I'll just keep the master copy stored away safe and only give them copies to play.

    Joe
    • by stecoop ( 759508 ) * on Thursday June 17, 2004 @08:21AM (#9451565) Journal
      The DVD burner will be your best investment. As you probably know, Disney movies have 30 minutes of commercials up front and either you can wait until the startup gets to the point where you can actually hit play or you have to hid forward for 5 minutes to skip the commercials.

      I would highly suggest you go get a DVD burner really soon, the prices of even a Dual Layer Burner are below a 100 bucks. You can then rip out all those commercials and simply insert the DVD and Walk away and it will play automatically. Download DVD Decrypted [dvddecrypter.com] and DVD Shrink [dvdshrink.org]. You will never touch the originals again. The convenience of a movie playing when you insert the disk is the greatest thing for kids (no waiting no fussing you'll agree).
  • by sitcoman ( 161336 ) on Thursday June 17, 2004 @07:15AM (#9450947)
    It's easy to surpass EZ-D with almost anything, because nobody bought them. I live in one of the cities they test-marketed these in, and the stores almost couldn't give them away, let alone sell them in some fantastic multi-tiered price gouging orgy.

    People just don't want to buy something that becomes worthless as a matter of course, and they probably never will. As far as I'm concerned, these products are just interesting exercises in chemical engineering, and nothing more.

  • by optimus2861 ( 760680 ) on Thursday June 17, 2004 @07:15AM (#9450949)
    Forget selling to the public; the studios will never be able to sell these to the rental chains. As it stands now, Blockbuster buys, say, 30 copies of a DVD per location, rents each copy out, oh, 100 or so times, then can resell the copies as they get used and no longer need to carry as many in stock. Easy.

    Now the studios expect Blockbuster to carry 3000 copies per location to get that same number of rentals? Or order 30 copies per week, every week, for the same time period?

    Shyeah, right. Blockbuster's a big enough corporation that they won't hesitate to tell the studios to get stuffed on this.

    • They'll be able to sell 48 hour self destruct DVD's in the regular retail chain. Why do you need Blockbuster and all it's overhead dealing with returns, chasing late fees, stock management, etc.

      Just sell 'em at retail for a couple of bucks, and the purchaser get's 48 hours of viewing once they crack open the package or first play it. No returns, no lost DVD's, no damaged DVD's
  • I seriously doubt that any company will ever put these DVD's to use in the general consumer market - its just too risky! Aside from the potential to actually INCREASE piracy as opposed to decrease it, think of the monumental bad press that they would get, not only from those of us "in-the-know" about such things, but the casual consumer as well. This is to say nothing about consumers' rights groups and environmentalists.

    If someone *were* to take a gamble on these, I bet the geeks in the world could fin
  • Economic model? (Score:5, Interesting)

    by IamGarageGuy 2 ( 687655 ) on Thursday June 17, 2004 @07:16AM (#9450953) Journal
    The new disposable DVD will cost more to manufacture and they will charge less for it at the retail point. Doesn't this just beg the question of their ethics and business practices?
  • While I agree with the majority here that this is not a good idea for rental DVDs, I think it would be a good thing for awards show screeners (i.e., Oscars, Golden Globes, etc).

    I don't know if it's the academy members that do the ripping or the people they loan them out to after screening it, but if it's the latter, this would help reduce the problem.
  • by pklong ( 323451 ) on Thursday June 17, 2004 @07:23AM (#9451012) Journal
    All you need to do is take the thing back the next day and demand a refund.

    Say that when you tried to play it the DVD was already dead. How can they prove the air seal hadn't failed already or the disk was faulty due to a manufacturing defect.

    Philip
    • It will just include an nice EULA then that will tell you to fuck off and go to hell if you have any complaints.

      Also, this EULA will be printed on the inside of the case.

  • Audio/Video quality (Score:3, Interesting)

    by v_1matst ( 166486 ) on Thursday June 17, 2004 @07:23AM (#9451014) Homepage

    So does this mean that the A/V quality of the film will degrade as I watch it? If this thing is slowly going dark over 8 hours after I open it and the movie is say 3 -> 4 hours long, will I notice a loss in quality as the film progresses?

    I imagine that Hi-Fi DVD players will not like these discs one bit...
  • by antiquark ( 87200 ) on Thursday June 17, 2004 @07:28AM (#9451064)
    I'll make money that goes blank in 8 hours, and buy them with that
  • by mjh ( 57755 ) <mark.hornclan@com> on Thursday June 17, 2004 @07:51AM (#9451248) Homepage Journal
    Ever since I got a TiVo, I don't rent movies from blockbuster anymore. Why? Because Pay Per View is just too convenient with a TiVo. If I want to watch a PPV movie, I simply set up a recording of it. I can watch it as it happens or watch it later... or watch it much later - as long as I want to save the recording.

    Which means that I pretty much NEVER rent from the video store anymore. PPV usually costs a little bit less than a video rental, I don't have to return anything, and I can keep it as long as I want. Other than the fact that the concept is really kind of insulting, decaying DVDs are irrelevant to me.

    I suspect that they're going to be irrelevant to most people, too, which means that there's going to be almost no market for them. But if there is a market for them, who am I to say how other people spend their money? These things are only going to take off if there's a demand. If there isn't demand, they'll die. If there is demand, they'll sell. If they sell, I think it's a bit presumptuous of the /. crowd to universally deride them. Isn't that like me telling you how you should spend your own money?
  • Two things (Score:5, Insightful)

    by jridley ( 9305 ) on Thursday June 17, 2004 @07:57AM (#9451311)
    I only need 20 minutes to rip it. It seems like more than anything else, this technology is on its knees, BEGGING you to make a copy.

    Point 2: I frequently open up a disc to check it out, read the book, look at the artwork, etc, and sometimes don't get around to actually watching the thing for weeks.

    Of course, they will probably use this for totally cut-rate, disc-in-a-jewel-box, no booklet, no commentary, no extras crap versions. Knowing their market, they'll probably all be 4:3 pan & scan shit, too. Remember DivX (the original, BAD one)?
  • Wastefulness (Score:5, Insightful)

    by lux55 ( 532736 ) on Thursday June 17, 2004 @08:13AM (#9451475) Homepage Journal
    I can just imagine the heaps of shimmering garbage produced as a result of this idea. Consider how many of these would be produced if each "EZ-D" or whatever the f**k they're called is a one-watch-only disc.

    Not to be an environmentalist or anything, but our garbage production is already out of control, and the manufacturing process for CDs and DVDs is already polutant enough. This is over the top.

    This is a great example of when scientific researchers should pause and think "is this the right thing to do?" It's time the concept of ethics got reintroduced to science, but that's unfortunately not likely to happen.

    Science, meet my good friend Ethics. Ah, you know each other! Well then, here's to old friends!
  • by bje2 ( 533276 ) * on Thursday June 17, 2004 @08:23AM (#9451580)
    From the dvd-d.com Q&A:
    Is the destruction process irreversible ? The process which makes the DVD-D data unreadable is irreversible. Tampering with the erasing system is technically and economically impossible. Before destruction start, there is no way of tampering with the disc; After the destruction process is started, there is no way to significantly interfere with it; There are no ways to repair the disc after the weathering process has made it unreadable. Solutions to repair the disc would be extremely complex. Furthermore, there is limited rational interest in interfering with the destruction process : All solutions targeted at reverse engineering the DVD-D to make it playable on a permanent basis are extremely costly and complex, if they can ever succeed; Anyway, the reparation cost would be much higher than the cost of a permanent DVD, and this would never justify the involvement of anybody in such an operation.
    Don't we hear something similar every time a new copy protection or ripping protection, or whatver similar concept is released? and then 30 minutes later some kid breaks it by holding down the <shift> key...
  • by erroneus ( 253617 ) on Thursday June 17, 2004 @08:44AM (#9451799) Homepage
    There are people concerned about the enormous numbers of AOL CDs in the landfills and dumps. What do environmentalists say about these so-called "disposable" DVDs? Asside from a pretty consumer-hating business model, are they totally forgetting the environment too?

    (Note: I'm not an environmentalist, just looking for other ways to poke holes in this technology plan)
  • Backwards (Score:5, Insightful)

    by PMuse ( 320639 ) on Thursday June 17, 2004 @09:17AM (#9452151)
    ...appear marketed at movie studios that might wish to drive up the price of DVD rentals. Presumably, once throw-away DVDs catch on, the studios can ... prevent price competition between rental and sales of DVDs by charging more for a regular DVD (rentable and re-saleable) and having the retail sales copies disappear 8 hours after opening so that no one can re-sell them, lend them, ...

    You may want to loosen that tin-foil hat a little--it's cutting off more than just the spy-waves.

    What self-degrading DVDs do is allow a whole bunch of retailers (Walmart, Target, gas-stations, etc.) to sell 1 viewing of a movie. That's a new product for them. That allows them to hit the $8 pricepoint for single viewings and the $30 pricepoint for durable DVDs. It's not like the durable retail DVDs we have now are going away any time soon. (All of which is bad for consumers, of course.)

    Current rental shops, BTW, should _hate_ degradable DVDs. First, they cost more per sale than rerentable durable DVDs. Second, rental shops _love_ late fees, which degradables don't have. Third, rental shops love returns because it causes people to go to their store. Fourth, degradables allow big-box retailers to enter the rental shops' price range, eating their business.
  • by Rogerborg ( 306625 ) on Thursday June 17, 2004 @09:18AM (#9452162) Homepage
    • MarketDroid #1: Dammit, people aren't buying enough of our $30 discs.
    • MarketDroid #2: Hey! What if we 'rented' them out for $3 per view?
    • MarketDroid #1: Brilliant! Let's go snort coke out of hooker's ass cracks.
    • MarketDroid #3: But... who's going to want to 'rent' something like that? We'd have to charge less than a proper rental disc to persuade them, so we'll only make pennies per disc. And even if we succeed, all we're doing is guaranteeing that we miss out on $27 of pure profit on a regular disc. Wouldn't we be better to sell people what they actually want, like a lot more regular discs for $15?
    • MarketDroid #1: You must be new here.
    • MarketDroid #3: Uh, yeah. Sorry. I guess I need to snort some more coke out of hooker's ass cracks.
    • MarketDroid #2: Now you're talking!
  • Its funny... (Score:3, Insightful)

    by Lord_Dweomer ( 648696 ) on Thursday June 17, 2004 @10:35AM (#9452978) Homepage
    On one hand I hate these technologies and the people who invent them.

    On the other, the more they push them, the more people will realize how hard they're getting screwed, and will resort to MODERN methods of aquiring media, ie, P2P, and BT.

    Now, of course piracy is bad...and there WILL be actions taken (like the RIAA suing), but they can't sue everybody, and sooner or later we'll have something similar to what happened with prohibition.

    Who knows, maybe all we have to do to usher in the new era the right way is just sit back, keep doing what we're doing (including developing new distribution technologies, and yes, pirating) and let the companies shoot themselves in the foot over and over again.

    It may get worse for us before it gets better, but these things take a long time, as they have a lot of money. Sooner or later though, either they'll run out, or they'll lose enough where they are forced to do things our way.

  • Returns??? (Score:3, Interesting)

    by OneFix at Work ( 684397 ) on Thursday June 17, 2004 @05:18PM (#9457440)
    How will their return policy deal with defective merchandise???

    If the disks work on how long it has been since the disk has been exposed to air, then 8 hours would hardly be enough time to get the disk back to the store you purchased it...I imagine one of the advantages of this format is that stores not likely to rent DVDs could sell at a competitive price. The only problem is, most people play DVDs at night (after they get home)...you pick up one of these disks from a local store and open it at 10pm...by the time the store opens in the morning, the disk is already dead.

    And the other method is to base it on hours of actual play (i.e. the laser destroys part of the disk as it reads)...this too would be a bad idea, as most defective disks don't show problems until somewhere around the layer change. On some movies, this isn't for an hour or so into the movie. Some cheaper DVD players (Apex players specifically) exhibit similar problems when the player needs to be reset. You would certainly be asked to try reseting the player first (at which time you'ld probably already be at least half way through the 8 hours).

    How does the technology work with fast forward??? slow motion??? If I run a film in slow motion, could the disk actually die before I get to the end??? If I run it in fast forward, could it die within an hour??? Do intro trailers and such count??? (they shouldn't...that's not what I bought) And what about Enhanced DVD-ROM content??? Probably none. These will likely be bare bones DVDs with little more than a few trailers. Which means they probably won't even compete with DVDs...

    And lastly, what will this technology do to people's DVD Players??? Harsh chemicals and electronics don't always mix well...

    DivX by any othe name is still DivX.

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