Nielsen Will Measure TV ratings Among DVR Users 133
prostoalex writes "TV ratings publisher Nielsen is one company that got affected by the digital video recorder boom. With 7 million households recording TV shows and watching them on their own schedules, the concept of primetime changes, and the audience reporting is becoming skewed. So now Nielsen is launching a special program for DVR households, which would allow advertisers and TV executives to track the popularity of TV programs. Nielsen plans to distribute paper diaries among the households that use digital video recorder. Last time I did a Nielsen TV rating diary, they paid $5 a week."
Torrents? (Score:5, Interesting)
Re:Torrents? (Score:5, Funny)
You misspelled subpoenaing.
Re:Torrents? (Score:1, Informative)
Just connect to each of the trackers in question, note which IPs have completed downloads of the shows you're interested in, and correlate this with your records of other trackers*.
* Mass lawsuit against your fans optional.
Re:Torrents? (Score:1, Informative)
Re:Torrents? (Score:1)
Re:Torrents? (Score:4, Interesting)
Yes, I bought the DVDs -- why? Because I want to give them a few bucks toward the next season. Vote with your wallet.
Re:Torrents? (Score:1)
Re:Torrents? (Score:2)
Don't forget that DVDs are MPEG-2 compressed as well; they're not "perfect" either.
According to mplayer, the HDTV versions I have are:
VIDEO: [XVID] 624x352 24bpp 23.976 fps 951.5 kbps (116.1 kbyte/s)
AUDIO: 48000 Hz, 2 ch, 16 bit (0x10), ratio: 14000->192000 (112.0 kbit)
Personally, they look amazing -- and I'm picky about video compression artifacts.
Re:Torrents? (Score:3, Funny)
I think this is a great idea. It's just a shame that they have to use paper and pencil, because I understand that's a notoriously bad way to collect data. If only they had a computer-like device connected to the TV that received every remote click so they could know exactly what's going on...
Oh well, I guess that's a pretty ridiculous idea, huh?
Re:Torrents? (Score:1)
Re:Torrents? (Score:2)
You're a Nielson family?
Cool. Keep an eye posted on this thread--I'll get back to you with all the shows you should watch and not watch.
Heh. I bet you get that all the time, huh?
Already signed up. (Score:5, Interesting)
Re:Already signed up. (Score:3, Interesting)
That said, they said that they would call me if I was in (IIRC) and I've yet to be called.
Re:Already signed up. (Score:2)
Now that it requires so little effort to give them the data, perhaps more people will do as you are and give it for the sake of improving the content.
But five dollars a week? If you're telling me that up until now most of the data has been generated by people who were willing to fill out a load of forms for five dollars a week, then I think we may have discovered why US tv is so dreadful. Its been skewed towards the tastes of the five dollars a week people.
When I lived in the States, there were two t
Re:Already signed up. (Score:2, Funny)
Re:Already signed up. (Score:4, Informative)
Alex.
Re:Already signed up. (Score:3, Insightful)
Re:Already signed up. (Score:2)
I would say very . It would tell them which commercials are good enough in fast-forward (or "only see an instant then rewind and play it" like my ReplayTV, and the TiVo can be programmed to have a 30-second skip as well but it seems to keep "turning off" the setting so we have to keep programming it...), and which commercials are ignored.
I tend to watch most of the ads for other shows, which tend to appear at the end of the commerc
Tivo would want real money for the data (Score:2)
Just look at how much various shows can pay their cast and demand from advertisers. That kind of information is worth a lot of money.
Nielson is using a limited number of viewers to extrapolate the larger population. Tivo has acces
Re:Already signed up. (Score:1)
watching futurama (Score:1)
Now maybe they will get a clue that they should bring back Futurama. That and not cancell any great shows anymore like Futurama, Farscape, two guys and a girl, family guy, etc...
Im soooo tired of awesome shows coming out and them getting a good following, but the non-cable channels executive
Re:Already signed up. (Score:2, Informative)
They tracked a lot more than what was tuned to on the TV. They had columns for each person in the house and when they were watching and how old and what sex each person is. They even wanted to know what the tv was on when we weren't watching.
Nielsen isn't just total market share. It's demographics and stuff... Tivo can't automatically monitor that stuff.... I don't think.
Also it had a section for what shows I used the myth box to record when I was watching live tv.
One thing they carefully will NOT measure... (Score:5, Insightful)
Actually reporting what commercials are viewed to completion with sound-on would radically change televsion programming and advertising.
Re:One thing they carefully will NOT measure... (Score:1)
Re:One thing they carefully will NOT measure... (Score:3, Insightful)
Re:One thing they carefully will NOT measure... (Score:4, Interesting)
If product placement gets bad enough, you can bet your ass that the DVR's worth having will also have the ability to download dynamic edit files off the net that can overlay/blur/cut-out the annoying branding. It's not THAT hard to do, and only one person or "release group" has to do it in order to make it available to millions.
Suddenly all the annoying "FedEx" boxes in Castaway, for example, become barely noticable "Acme" refs, saving you from being mentally engineered like consumer cattle.
--
Re:One thing they carefully will NOT measure... (Score:2)
Re:One thing they carefully will NOT measure... (Score:2, Funny)
BOYCOTT ACME!
Re:One thing they carefully will NOT measure... (Score:1)
Yep, I totally depend on other people from keeping me "mentally engineered like consumer cattle".
Or did you mean that no one noticed "Acme". I always use Acme. It saved the Road Runner because it required a clueful user. Every once and a while it saves me too.
RIP ODB. The Wu-Tang Clan ain't nothing't to fuck with.
Re:One thing they carefully will NOT measure... (Score:2)
However, times are changing. Some product placements are so glaring that I pause to myself and think "hey, wait, they are trying to sell me something here." I'm quite sure that the line will be crossed increasingly more.
For a telling perspective on this see the Frontline show The Persuaders. [pbs.org]
Extremely revealing, I came away with a sense of hopelessness about where we are headed.
Re:One thing they carefully will NOT measure... (Score:2, Informative)
Actually reporting what commercials are viewed to completion with sound-on would radically change televsion programming and advertising.
FWIW, Tivos have the ability to do all of this, assuming of course that the owner of the Tivo uses the stock remote instead of a universal remote, and most Tivo owners do use
Re:One thing they carefully will NOT measure... (Score:2)
Perhaps because you mute the *TV*, not the DVR?
Re:One thing they carefully will NOT measure... (Score:1)
Read what I posted. If you press the mute button on the remote for example, it sends two simultaneous infrared signals: One telling the DVR that the mute button was pressed, thus it logs it, and another one giving the mute command to the TV.
i think you're making things up or supposing things.
I have been hacking tivos for almost three years now. My reputation in the tivo hacking scene should speak for itself. [google.com] After a
Re:One thing they carefully will NOT measure... (Score:2)
Meaning, more product placement and advertising tightly integrated into program content.
It would be a return to the formula developed for radio broadcasting in the thirties and forties, and television in the fifties, with the advertising agencies firmly in control of what could be broadcast.
The system worked well when it supported quality programing of the sort that only PBS and
Whew... (Score:1)
I can just lie about my pr0^H^H^H Trek watching.
Re:Whew... (Score:1, Funny)
Consider it community service (Score:5, Insightful)
"and watch decent television" (Score:2)
Unfortunately... (Score:4, Informative)
The nice thing is, though, if you have any problems with your TVs or cable (etc) service, they will send someone over to repair or fix the problem. Anything to keep you watching... We got free service on our TVs that way.
A negative is that you start to become a slave to your TV, because you're "voting" for your favorite shows. Gotta stay home and watch, you know. I always wondered how many Neilson "families" would turn on the TV to certain shows/channels, even when no one was physically there in ffront of the TV to watch.
Re:Unfortunately... (Score:2)
Hence the reason he said if you have a CHANCE to, then sign up for it.
Not everyone sign up for it.
Re:Consider it community service (Score:2)
I have DirecTV and a DVR. Hundreds of channels, all time-shifted. Watch what I want when I want. History, Discovery, Sci-Fi, Bravo, Trio, A&E, TechTV, Cartoon, Boomerang, VH1 A, B, C, & D, seventeen PBS nets, and Alison Mack in Smallville new once a week and seven more old in syndication. All the producers of Reality TV shows would have to band together, dress up like Carmen Miranda, and set off an M-80 in my living room before
Re:Consider it community service (Score:2)
Perhaps you talk to your doctor about adjusting dosage?
Mycroft
(all in good fun, no offence intended(it is a scary idea though))
I always thought it was funny..... (Score:4, Funny)
I never did complete them, but I always hoped they'd send more...:)
-thewldisntenuff
That explains a lot (Score:4, Insightful)
I thought they used special boxes... I guess that only worked when the television landscape was more uniform.
Re:That explains a lot (Score:3, Informative)
I imagine they have different tiers - people paid $1 are differently m
Maybe some good shows will be saved (Score:4, Interesting)
It's good that they're taking this step. Maybe some otherwise decent shows will show higher ratings now.
-S
Re:Maybe some good shows will be saved (Score:1)
One sleepless night I was surfing at 3am, and saw it. I remember thinking 'this is when this it's on? Wow, does anybody actually see it?'
Re:Maybe some good shows will be saved (Score:2)
Re:Maybe some good shows will be saved (Score:2)
Their Data will be Mythical - or will it? (Score:4, Informative)
They will totally miss those using Mythtv ( http://www.mythtv.org/ [mythtv.org] ) or Freevo ( http://freevo.sourceforge.net/ [sourceforge.net] ) or any other home brew solution.
They will totally miss those using Mythtv (Score:1, Insightful)
(only kidding!)
Re:They will totally miss those using Mythtv (Score:2)
Re:Their Data will be Mythical - or will it? (Score:2)
Re:Their Data will be Mythical - or will it? (Score:2)
I have been writing one for a bit (Score:1)
The next big step is a general client SDK licensed under BSD with multiple languages to integrate in any PVR/DVR. Need C++ for MythTV, Python for Freevo, and enough docs to help commercial systems integrate it.
Not sure how commercially viable it is, or how popular it can be made...
If anybody wants to work on it with me, please contact me.
Re:Their Data will be Mythical - or will it? (Score:2)
Would DVR users *sell* their TV watching history? (Score:2)
No paper diary required for DirecTiVo (Score:5, Informative)
I got a call from the Nielsen survey guy this morning (who in hell calls at 9:07 on a Saturday morning?) asking if we wanted to take part in the DVR survey. He specifically told me that with the DirecTivo, other than signing the permission for them to monitor the shows I watched/recorded, we wouldn't have to do anything.
With luck, this will result in better data than last time. Last year we were asked to fill out a paper diary, but my wife was hogging the television all week watching the baseball playoffs, so that skewed the results.
Re:No paper diary required for DirecTiVo (Score:1)
Its bad enough they can detect what you record, but inexcusable that they can tell what you actually watched.
Re:No paper diary required for DirecTiVo (Score:2, Insightful)
I *want* them to know what I watched. I want them to know that I never watch Fear Factor, Good Morning America, Regis and whoever-the-fuck, reality shows, or any show with "Law and Order" or "CSI" in the title. I want them to know that when American Idol is on, I'm
Re:No paper diary required for DirecTiVo (Score:2)
Re:No paper diary required for DirecTiVo (Score:5, Funny)
My question stated in complete awe:
Normal slashdotter question:Re:No paper diary required for DirecTiVo (Score:1)
'The baring of one of [Janet] Jackson's breasts at the end of her duet with Justin Timberlake, which caused a flood of outraged phone calls to CBS, was replayed a record number of times by TiVo users, a company representative said Monday.'
From http://news.com.com/2100-1041_3-5152141.html?part= rss&tag=feed&subj=news [com.com]
Re:No paper diary required for DirecTiVo (Score:2)
Effect of broadcast flag deployment? (Score:4, Interesting)
Perhaps its time to stockup on pre-broadcast flag equipment.
Re:Effect of broadcast flag deployment? (Score:2)
What's the point of a diary in this case? (Score:3, Interesting)
Or are there rules against doing that with digital subscribers? I've assumed from the moment I got a DVR from Time Warner that if they wanted to they could track my viewing habits on a second-by-second basis, which beats the pants off any diary method.
And yes, Time Warner has by now caught on to how I like old movies and Star Trek...
Re:What's the point of a diary in this case? (Score:2, Informative)
The only things that Neilsen can't get like this in knowledge of who in the family is watching and where they fit in the demographic. So a 40-year old like me might gets ads for Britney or Polygrip, when
Re:What's the point of a diary in this case? (Score:1, Informative)
now Icontrol or On demand... that is a different story as it is streamed from a server, so we have server like stats for it. Just like you might on a webserver.
Re:What's the point of a diary in this case? (Score:2)
Near as I'm aware, a Nielson household is more than just some Joe/Jane with a TV. They are trying to
Direct Tivo (Score:1)
time warner? (Score:3, Insightful)
I always wondered what time warners' cable boxes were capable of sending back to TW. Does anyone know if they do any accounting of what's watched?
I don't see why TW would have to limit itself to DVR either, surely all digital boxes are capable.
Go ahead, sell accounting of my viewing habits--it's one of the few circumstances I welcome it. TW Prices here in WI are just beyond rediculous, it would be nice to get back to being just short of it. =P
GOOD! (Score:2)
Who needs ratings? (Score:5, Interesting)
I mean
Re:Who needs ratings? (Score:2)
Well, Paramount's certainly got no worries about Star Trek being 'highbrow' these days...
Re:Who needs ratings? (Score:2)
The real reason TV programming sucks (Score:2)
I think we now know why TV caters to the lowest common denominator - $5/wk to give up my privacy and maybe manually fill out paper records of what I watch? Only people with nothing better to do are going to participate.
Just think, if someone were to hack the Nielson system, and instead of doing it to be a 1337 B1FF, no bragging rights, just subtle social engineering, we could get some good shows that last.
No more cancelation of a good show
Re:The real reason TV programming sucks (Score:2)
Had
Paper diaries? Reminds me of my boss (Score:2, Insightful)
BOSS: Ok. Why don't you start writing down everything you're doing.
ME: And how is that going to save me any time?
People by DVRs because they want to save time. I doubt many will give that up for $5 after paying $200-500 to get it.
Pretty stupid experience (Score:3, Informative)
All of the experience made me curious. I wondered why it took them so long to switch to something more hi-tech. Cable boxes have been out since the 70's. I remember watching Jaws on HBO when I was a kid. We could have easily been a Nielsen house then if they got wise earlier. We didn't give them any useful information in the hopes they would come back to us and say 'it's so important for our statistic pool, here's another $200.'
They never did. We did get Dish with a DVR so that was a great reason to ditch the 'UFO' that roosted on our TV.
One thing they did do was break our VCR when they opened it up to install their sensing equipment. They replaced it with a new one, and then, when they packed up, they gave us a new one in the box because the technician needed to install it at a new house. I think it was refurbished because there was a sticker on the plastic inside that said 'Do Not Return To Retailer' - maybe Nielsen gets them in bulk.
We probably gave them more bunk data than usable. In the end, I guess I'd have to say that we came out on top because I didn't own a VCR with stereo inputs until they came along.
We will be one of the measured families (Score:1, Informative)
We volunteered for the measuring when it showed up in our DirecTivo Showcase a few weeks ago. Yesterday they called us during dinnertime and asked us questions for about 10 minutes about the makeup of our family.
We're happy to volunteer, if only to support the shows that we like to watch.
TiVO users were offered this (Score:2)
... paper?! (Score:2)
paper and pencil to document usage of a digital product
*Shakes head* Not that I have a better way of getting data from different DVR platforms, but it still reeks of ridiculous...
e.
WHISKY (Score:3, Informative)
For Reference:
Alpha Bravo Charlie Delta
Echo Foxtrot Golf Hotel
India Juliet Kilo Lima
Mike November Oscar Papa
Quebec Romeo Sierra Tango
Uniform Victor Whisky X-ray Zulu
Re:WHISKY (Score:1, Interesting)
Re:WHISKY (Score:3, Funny)
At least you can tell I didn't cut'n'paste it. I just forgot the alphabet. LOL.
Paper? $5/week??? Hahahahahahahahahahahaha (Score:1, Interesting)
Let's see, $5 buys how much of my spare time? Maybe 10 minutes if I am generous, less if it's a task I don't like.
They could NEVER convince me to hand them ov
Re:Paper? $5/week??? Hahahahahahahahahahahaha (Score:1)
$20/month. Half the cable bill. To do what? Write down what channel you watched?
OH NO, BIG BROTHER KNOWS I WATCHED FRESH PRINCE OF BEL AIRE! I'MA GO TO GUANTANAMO BAY NOW!
g4techtv (Score:2)
On a related note... Why not ratings via DTV? (Score:1)
Redundant? (Score:2)
wouldn't it be easier to just pay tivo to forward their database to nielsen?
I got call today (Score:1)
Paper Diaries? (Score:2)
Choice of PVR (Score:2, Interesting)
While I may be a paranoid tinfoil hat wearing nut who doesn't want Tivo knowing what I watch and rewind, my reasoning is dictated more by the fact that I like to customize my box, add functionality, watch videos I download, and freely distribute content to every PC in my house.
The WAF (wife approval factor) is quite high, and it's definitely a hit with the kids. Add the fact that I've
Re:Choice of PVR (Score:2)
It all boils down to time. I looked into setting up a Linux solution, but I didn't have a whole lot of free time on my hands to put togather a box, figure out how to configure the software, test it, etc. Plus I've got digital cable, and I wasn't sure if the software you mention can work with the digital cable box. It took me a trip to Best Buy and about 10 minutes to install and confi
I'm DOING IT! (Score:1)
Last Post! (Score:1)
Re:Commentary from a nielson member (Score:2)
Re:Commentary from a nielson member (Score:2)
hahaha (Score:1)