mediak writes "A new book is scheduled to hit the shelves covering the emerging topic of Alternate Reality Gaming. This Is Not A Game: A Guide to Alternate Reality Gaming by Dave Szulborski will be available in e-book and print-on-demand format in mid-January 2005 and in a traditional print version in February 2005. The first 2 chapters of this book are available for download. From the site: "...While Alternate Reality Gaming has been around for several years, the recent phenomenal success of the online game "I Love Bees", produced by Bungie to promote the release of the video game Halo 2. ARG/immersive gaming has been featured in media venues such as CNN, Trendcentral, BBC, New York Times and countless other sources as of late."