iPod Shuffle Lookalike Hits CeBIT 554
An anonymous reader writes "It shouldn't be long before Apple's legal team goes after this one. LuxPro out of Taiwan introduced the Super Shuffle at CeBit, a look-a-like portable that is identical to the iPod Shuffle right down to the sihouette ads, but with the addition of an FM tuner and voice recording."
Trade secrets (Score:4, Funny)
What law has been violated? (Score:2, Insightful)
As far as I can see this really isn't all that different from walking into the grocery store and finding the generic products that do about the same thing next to the name brand ones.
Re:What law has been violated? (Score:5, Informative)
Re:What law has been violated? (Score:2)
Re:What law has been violated? (Score:3, Interesting)
It appears [uspto.gov] that they've applied for a registered mark on their logo (but not the word itself, from what I grok), but haven't yet been granted a registered trademark on the SHUFFLE logo as of now.
Re:What law has been violated? (Score:4, Informative)
In this case, demonstrating that "shuffle" is an integral part of the "iPod shuffle" mark would take about two paragraphs and ten minutes of a legal assistant's time to type up.
Re:What law has been violated? (Score:3, Interesting)
Re:What law has been violated? (Score:3, Interesting)
If you think you need to worry because someone else's product looks like yours, you have a problem. This means your whole sales concept is based on a look. I would be far more worried about a product that has more functionnalities, or cheaper.
I don't know about you, but my mp3 player is always in my pocket, so how it looks doesn't really mat
Re:What law has been violated? (Score:3, Informative)
It's called trade dressage, as I recall. Companies own the design, and can stop others from producing exact copies. IANAL, so there's no doubt a lot of factors that determine infringement (or what ever it's called).
Re:What law has been violated? (Score:5, Insightful)
Just think of it as a GPL violation. We all get up in arms about that, right?
Re:What law has been violated? (Score:3, Insightful)
No, no, no. I'm doing terrible things to my karma here, but people just don't seem to get this.
This is much more like software patents, where we get frustrated with the fact that we're not allowed to copy what somebody already invented. Generally speaking copying is allowed.
Have you ever been to the grocery store? Or maybe the electronics store? Or heck, Radio Shack. Basically every product at Radio Shack ("Realistic" was
Re:What law has been violated? (Score:5, Informative)
No, the issue with software patents is that most of the patents are for things so trivial that anyone could (and probably has) independantly develop them.
A software patent on an application that is suffiently innovative, non trivial and non obvious is no better or worse than a patent on a physical invention, it's just that in the world of software patents, the patent examiners seem to have no clue and assume that anything someone has done with a computer must be worthy of patenting.
If you have any other problem with software patents then it's not software patents you have a problem with, it's patents in general.
But back to the Super Suffle.
It looks almost identical to the iPod Shuffle, and it has an extremely similar name - "xxx Shuffle"
I've never heard of another MP3 player called "Shuffle" so it's certainly not a generic term.
I think it well and truly satisfies the "Confusingly similar" requirement.
Similar to copyright, trademarks don't _need_ to be registered to be protected under trademark law.
I guess the real issue here is whether or not they will try to sell it in a market that has trademark laws that will allow Apple to sue them.
Re:What law has been violated? (Score:4, Informative)
Another company selling widget machines might decide that instead of spending money on marketing, they can just make their widget machine look identical to (or very close to) the well-known widget machine. This creates "brand confusion", and pisses off customers when they buy what they thought was brand X but in fact was a visual knock-off of brand X by brand Y. They thought they were getting the promises from brand X, but brand Y is usually a lower quality unit with none of the promises, and the customer also finds they were not in fact buying from the well known and trusted brand, but rather some unheard of company. This is a case of fraud, where you are trying to trick the consumer into buying your product under the pretense that it's a different product.
To illustrate... If you went to the grocery store and bought a bag of Cheetos and got home and started munching on them and they tasted like crap, (or, really, tasted like anything besides Cheetos) then you look closely at the bag (which at a glance looks IDENTICAL to a bag of Cheetos) and see the name is "Cheatos", you too would be pissed. Trademark laws are not only to help companies - they also protect the consumer against fraud.
Re:What law has been violated? (Score:4, Insightful)
Re:What law has been violated? (Score:2)
Re:What law has been violated? (Score:2, Insightful)
This is nothing like the Pear PC.
If the CherryOS guys decided to make a product from scratch that looked a lot like the Pear PC they would have been in the clear. If they'd decided to call it, let's say, another fruit as a reference to the other trademarked things it's related to, they'd be in the clear (oh, wait -- they did that one).
It's when they actually copied the source code that they had a problem. Unless there's been some foul play in rooting o
Re:What law has been violated? (Score:5, Insightful)
Re:What law has been violated? (Score:5, Informative)
- trademark re. the name
- design rights re. the design
- "passing off", i.e. selling a product which people may think is made or endorsed by Apple.
Most of the major jurisdictions have similar laws.
Re:What law has been violated? (Score:2)
Re:What law has been violated? (Score:2)
Re:What law has been violated? (Score:2)
A trademark is anything that identifies the source (origin) of a product or service or that signifies sponsorship or approval of the goods. Trademarks include names, words, logos and product packaging, as well as distinctive non-functional visual aspects of the software, such as icons or user interface designs.
Do you still argue that no trademark is being infringed here?
Re:What law has been violated? (Score:3, Informative)
It appears that they copied the package design of the iPod Shuffle, along with the term"Shuffle" in relation to a brand of music players.
Apple has trademark on the term "Shuffle" when used in relation with portable music players. Dell can't sell the "Dell Shuffle" music player unless they ask Apple first. (On the flip side, maybe they could sell the Dell Shuffle P
Re:What law has been violated? (Score:3, Insightful)
Trademark and trade dress (Score:5, Insightful)
Apple can, and will, go after them for trademark issues because of the product's name, and trade dress issues because of the appearance of the device.
If you're not familiar with it, trade dress is when two products "kind of look the same" enough (in the eyes of a court of law) that consumers could be fooled into thinking cheap knockoff B is actually name-brand product A. Trade dress infringement claims are how Apple killed off those cheesy all-in-one PCs with a blue and white/translucent color scheme [macspeedzone.com] that quickly appeared after the original iMac [epower2go.biz] was released.
~Philly
Fun stuff (Score:3, Funny)
Apple's in trouble... (Score:3, Funny)
Re:Apple's in trouble... (Score:5, Funny)
At least I can't see any mention anywhere on the page that you can't.
Way to go LuxPro !
Hmmm... (Score:5, Interesting)
There has been a lot of speculation that Apple never designed the Shuffle but bought it in from outside, guess we will find out if and when Apple sue over it.
Re:Hmmm... (Score:3, Insightful)
Innovation (Score:3, Insightful)
Re:Innovation (Score:2)
good stuff gets copied. (Score:3, Insightful)
Re:good stuff gets copied. (Score:3, Funny)
Yeah...that and bad products.
Re:good stuff gets copied. (Score:3, Funny)
Which is why there are no pirated copies of Microsoft Windows. Oh wait..
Re:good stuff gets copied. (Score:2)
"good" in this particular case should mean "sells well", "widely used",
Why no AM radio? (Score:3, Interesting)
The chip probably comes with FM built in (Score:2)
AM would mean extra hardware (antenna and the rest) so is out of the question.
It doesn't (Score:2, Informative)
The iPod Shuffle uses a Sigmatel Stmp3550, which doesn't have a built in FM tuner. There's an external tuner chip which only supports FM.
Re:Why no AM radio? (Score:5, Insightful)
generalized explanation... (Score:2)
FM, on the other hand, length of the antenna determines the reception quality - the headphone wire is a perfect place for that, i think.
*Yawn* (Score:2, Insightful)
Re:*Yawn* (Score:5, Insightful)
iTunes Mac has just worked with every single MP3 player I've ever plugged into my Mac. Creative Zen thingies all the way down to little no-name USB players. iTunes grants Mac-using owners of these devices almost every bit of functionality that they'd get with an iPod.
However, iTunes on the Windows side works only with the iPod.
Some changes to take care of it. (Score:3, Informative)
1. Make it black
2. Make the circular control area square.
3. Make it narrower (even if it means making it longer to cram the electronics in). This is one area where it would actually improve on the real Shuffle, which is just too wide, especially where it plugs in, requiring a USB extension cable or unplugging the other plugs that are crammed in near the USB plug.
Re:Some changes to take care of it. (Score:3, Insightful)
# 2. Make the circular control area square.
# 3. Make it narrower
I guess what you aren't realizing is that it isn't a mere coincidence that this thing looks just like the iPod Shuffle. If they make the changes you suggested, they've failed in their goal of getting sales by confusing consumers into buying their product.
Many non-tech users (a big slice of the Shuffle's market) may not notice the difference in the store, especially since these guys ripped of the advertising.
Without iTunes it's half the product! (Score:2, Insightful)
Re:Without iTunes it's half the product! (Score:2)
Since it has nearly identical hardware, it might work with iTunes?
Re:Wrong (Score:3, Insightful)
It's been a couple of years now since Apple used that card's guts as the basis of their AirPort card.
Also last time I checked Apple wasn't the manufacturer of any of their display products.
Apple doesn't make the LCDs themselves. They do manufacture the displays themselves.
So yes their are OEM versions of Apples products that wind up in the open market.
You have that completely backwards. Apple has, in the past, bought OEM versions of other produc
Re:Without iTunes it's half the product! (Score:2)
Inquiring minds want to know!
Re:Without iTunes it's half the product! (Score:2)
I'm sure this will work just as well with iTunes as the Magc Star "Gray Whale" player that both this product and the iPod Shuffle are cloned from does. The only difference is that Finder or Windows Explorer was the UI for the "Gray Whale".
Re:Without iTunes it's half the product! (Score:2)
There's no mention of it on their website [luxpro-corp.com]
If they're so willing to clone the Shuffle's design, why stop there?
It's one thing to repackage your old mp3 players into new shells, it's another to pay good coders to code a good product. The former is a cheap rip-off, the latter is an expensive rip-off. Person
The real question.. (Score:4, Interesting)
even if they're a blatant ripoff, I'd buy one if they were cheap.
Re:The real question.. (Score:2, Interesting)
But, as anybody who has read the article can tell, these things look like they were meant to be marketed right next to the fake Rolexes and Oakleys at the swap meet.
Holy Knockoff Batman (Score:4, Funny)
emachines redux (Score:2)
Then again, maybe not [impress.co.jp].
Not only the Shuffle (Score:4, Interesting)
I also wondered, what are they (the manufacturers that knock off almost exact copies) thinking!?
But their's is Super (Score:5, Funny)
Apple's is a Shuffle, or iShuffle, or iPodensmallened, or something.
Lux Pro's is Super. I mean by adding the word Super it is clear that they are disrespectful to dirt. Can you not see they are serious? Get out of their way, all of you! This is no place for loafers. Join them or die. Can you do any less? For lucky best mp3, use Super Shuffle.
Get over it (Score:3, Insightful)
- Apple wasn't the first company to make an MP3 player
- Apple wasn't the first company to make an MP3 player that did suffle
- Apple wasn't the first company to make an MP3 player without a display
- Apple wasn't the first company to make an MP3 player that plugged into a USB port
- Apple wasn't the first company to make something shaped like a USB key/stick/dongle
Apple is primarily a marketing machine.
Zilch.
Re:Get over it (Score:4, Insightful)
Yes indeed, just like Sony, Philips, Renault, Toyota and most other high quality makers of commodity goods.
Marketing means finding out what people want, finding out what people need and then making it and getting it sold. Sounds simple, no? It isn't. One of the reasons is that people mostly forget about the what people need part or the getting it sold part.
And anyway, the making it part isn't simple either, since you have to combine design and engineering with marketing. Look at all the high quality unusable products out there or the good looking crap and you see what I mean.
Another thing: people confuse advertising with marketing... Good marketing deserves good advertising, but good advertising doesn't sell crappie products, at least not too many times at the same people.
For companies like Apple and Philips (one of the inventors of good marketing) saying they're primarily marketing companies is high praise indeed
Kids nowadays! (Score:3, Funny)
When I was a lad, we used to dream of a day when we could get stoned and not have to
Swedish version (Score:2)
In northern Europe, they also sold the iVorkVorkVork.
Hey... (Score:2, Funny)
What? You can? Oh. Yeah, those guys are screwed.
How about it? (Score:3, Funny)
Of course Apple's lawyers are after it, see here (Score:5, Informative)
Apple Legal Team Jurisdiction? (Score:2)
The Shuffle is a clone to begin with. (Score:5, Interesting)
When Steve Jobs got on stage in 2004 and poo-poohed flash music players, concentrating on the high end, I was livid. He was talking about flash music players as if the big bulky high-end were the only possible competition. I immediately went to Apple's site and sent in a suggestion that if they thought flash music players were $200 behemoths they ought to have a look at the music player I'd bought for my daughter back in late 2002 or early 2003. It cost me $70 and it had the minimum features imaginable... no screen, no way to select specific songs, you just plugged it in like a flash drive and copied MP3 files over... and it played them in whatever random order they landed in memory.
I had even figured out the way to use iTunes with this player to get the equivalent of what they later called their "Autofill" function using their Party Shuffle. Sure, it only held a couple CDs worth of songs, but you could reload them when you recharged the battery overnight... so who cared?
Apart from the "reshuffle" ability, and the memory size (after all, this was 3 years ago), it was functionally identical to what Apple released a year later as the iPod Shuffle. It was a little bigger than the shuffle, but not much, and even hung from a lanyard like the Shuffle does. Oh, Apple's definitely done their usual wonderful job of [re]design... but all in all the Shuffle is just a few tweaks applied to the Magic Star "Gray Whale" MP3 player:
http://pc-memory-upgrade.co.uk/memory/magic-sta
http://www.amazon.com/exec/obidos/
The killer feature of the Shuffle, for me, is that the 512M Shuffle is cheaper than the 512M "Gray Whale"! This may be the first time in memory that an Apple product was less expensive than the third-party equivalent... but it's got a lot less of Apple in it than most people seem to think.
Re:The Shuffle is a clone to begin with. (Score:3, Informative)
Apple created a USB2.0 player for MP3/AAC/M4A/M4B/M4P/AA/AppleLossless/WAV(?)/AIFF and does not allow song uploads via USB MassStorage. Your stick is a USB1.1 player for MP3/WMA files and scans its MassStorage memory for songs.
Well, both players support mp3-files
q.e.d.
About LUXPRO (Score:3, Insightful)
-- Apple Lawyer
Apple already tried to stop it (Score:5, Informative)
Re:Apple already tried to stop it (Score:3, Informative)
quite common (Score:4, Interesting)
I bet this Super Shuffle does not even work with Apple's DRM'd files.
Interesting WHOIS (Score:5, Interesting)
hotels.com.tw
tom lin (host@hotels.com.tw)
7F.-2, No.10, Shaosing N. St., Jhongjheng District, Taipei City -
Taipei, tw, tw
P: +886.223912558 F: +886.223912650
Technical Contact:
hotels.com.tw
tom lin (host@hotels.com.tw)
7F.-2, No.10, Shaosing N. St., Jhongjheng District, Taipei City -
Taipei, tw, tw
P: +886.223912558 F: +886.223912650
Billing Contact:
hotels.com.tw
tom lin (host@hotels.com.tw)
7F.-2, No.10, Shaosing N. St., Jhongjheng District, Taipei City -
Taipei, tw, tw
P: +886.223912558 F: +886.223912650
Is the Shuffle made in Taiwan as well?
Booth Pic (Score:5, Interesting)
The Shuffle wasn't the only thing they copied
Re:Booth Pic (Score:3, Insightful)
If imitation is the sincerest form of flattery then these guys are begging to have Steve Jobs' love child.
audio quality (Score:5, Interesting)
This is the first time reading someone being concerned over the iPods' audio quality. I've read reports on the contrary, where audiophiles could not find problems with it. I wonder what the Consumer Reports report had to say, which the web page author refers to.
Consumer Reports (Score:5, Informative)
Re:audio quality (Score:3, Informative)
Re:Confusing (Score:2, Insightful)
Re:Confusing (Score:2, Insightful)
But after adding an FM-tuner and recording capabilities, all that was missing to make the iPod Shuffle useful (and at least on par with any cheap no-name Korean player) was a display, and they forgot to add it! The fanboys won't buy this anyway, so LuxPro might as well have made a good product for people who want an MP3 player more than they want a a cute piece of plastic with a particular trademark.
Wha
Re:Confusing (Score:3, Informative)
A typical anonymous coward (Score:5, Interesting)
Apple has actually spanked MS a number of times in the last ten years, lawsuit-wise. The problem is that as soon as it begins to look like Apple is winning, MS immediately settles. One of the settlement conditions is always that neither of the principals will discuss the settlement, so it takes a little digging to get the information, but there are always some leaks.
For example, there was the company that MS paid a rather surprising amount of money to get a copy of Apple's QuickTime source code from. At the time, MS's video player was less than half the speed of Apple's, on Windows. So they just appropriated huge chunks of code wholesale from Apple's software. And, when Apple took them to court, they settled out of court. According to the best scuttlebutt available, the large MS investment in Apple in the late 90s, and the agreement to continue developing MS Office for the Mac, were part of the settlement.
-fred
Re:The best part (Score:3, Insightful)
Apple always has legal protection on the physical design of their products as well as the rest of it. they went after those people that came close to ripping off the old CRT iMac look and stopped them. this is a blatant rip-off of Apple's design. even if you hate Apple, you have to see that.
Re:The best part (Score:2, Interesting)
Re:The best part (Score:2)
Designs (Score:5, Informative)
You can actually protect style and aesthetics to a certain extent. It depends on the jurisdiction, but in many countries there is intellectual properties in designs, as opposed to patented methods or copyrighted works. In Australia, for instance, the rip-off iPod would clearly breach rights in Apple's shuffle design, assuming they were validly registered etc., not because of the similar functionality but because of the identical aesthetics.
Furthermore, Apple may have an action for 'passing off' in that this company is clearly trying to ride on Apple's market reputation to sell their own product through the name, advertising and styling of the device. This is an illicit subversion of Apple's goodwill and they will be able to take action on this basis in most countries.
Finally, if the allegations about asian tech manufacturers and Apple's partners prove true, there will very likely be an action in contract or equity against any company that has participated in sharing the technology used in the Shuffle for this device.
That is the legal position. My OPINION, however, is that Apple deserve to get screwed over because this new device looks as good and has better functionality than the Shuffle. Plus it is refreshing to see that you don't have to have the Godly powers of Steve Jobs in your fingertips to produce the same hardware at the same (or lower, presumably) price.
And I should also add (Score:2)
1. that you can protect a scent in some circumstances; and
2. that generic drugs are not automatically free from intellectual property constraints, and may infringe patents for the manufacture process or the specific action of the drug.
Re:Designs (Score:4, Interesting)
Apple certainly do not deserve to be ripped off. There is nothing stopping this company from producing shuffle like device in a different color and slightly differnet shape than the iPod shuffle. That they haven't done that, and made it visually identical with identical advertising is both illegal AND immoral.
Re:Oh Basil, you're such a foamer (Score:3, Informative)
Ye gods. Well, first of all only a real dick says something like that of someone, especially with all the implied glee that you seem to be exuding, and ESPECIALLY of someone who you've never even met. (Yes, I have, several times, but not really to talk to.) You're the sort who gives Christians a bad name, and I don't care to share the same religion as you do much myself. "'Judgement is MINE' sa
Trade Dress is protected under the law (Score:3, Insightful)
The name Shuffle is clearly protected under Trademark law, since Apple has it trademarked [uspto.gov].
LuxPro is screwed.
Guess you weren't around for the iMac (Score:5, Informative)
The review for the eOne is still up on epinions, along with a stock photo: eOne Photo [google.com]
Daewoo tried something similar. They both got the smack down. See here. [com.com]
Do you remember when Cobalt Networks was about to sue Apple over the Cube? Because of Cobalt's Qube design? Only to find out a few months later Apple owned NeXT at that point, which created the original Cube. At that point Cobalt changed their tune and decided suing might not be so smart. Some Cobalt info. [macworld.com]
The reason for suing is brand dilution. When you make a look-a-like, you're copying a design that's identified with the product. It's the same reason stores brand soda tries to have similar color schemes to Coke, or Pepsi. You identify the product by the colors, shapes and patterns of the packaging or product itself.
I get what the Taiwanese company is doing. They would have been better off sticking to knock off Nintendo games though. I'd guarantee Apple already knows about the knock off at this point, and we'll probably be seeing lawsuits within a week or two.
I think they do (Score:5, Informative)
> they stole some patented technology, they should be fine with
> that desing. You cannot copyright style or asthetics.
I don't that's true. Patents aren't the only thing protected. Designs, trademarks, logos, and appearances are protected, too.
You can't market a product that can be mistakened for the product of another. The reason is that psychologically, people associated items that look similar as having the same quality as the original product, and consumers will assume that the two companies have something in common. In other words, the rip-off product is trying to bank on the consumer perception of the original product.
In my Consumer Behavior class we studied the case of a regional soft drink called "Corr's Natural Soda". The can looked vaguely like "Coors", but the script was different (to someone paying attention) and the former can had a big cross-section of a lemon on it.
Coor's Brewing Company sued the regional soda manufacturer claiming that "Corr's" was trying to facilitate their market position and gain benefits through the name and the look of the can. The latter defended by saying that it was named after the owner "Robert Corr".
The courts sided with Coor's Brewing Company. They told the regional soda company to change the product to make it less similar to Coors. They were told to not put the name in script and if they wanted to name their soda after the person, they had to use the guy's full name and not just the last name with an apostrophe s so as to not deceive. The soda was changed to "Robert Corr Natural Soda," the name was put in a regular (albeit ugly) Serif font, and the can looked different enough from Coors that no one would expect there to be a connection.
The Coors versus Corr's case gives some insight, so I think Apple has a case. Many people will look at this "Super Shuffle" and think either Apple made it (since it looks almost exactly like the iPod shuffle), or that this company builds it for Apple (and thus the customer is getting the same product for less money because they don't pay Apple's markup). Then they'll go home and find out it doesn't support purchases from the iTunes Music Store, and you'll have some unhappy customers.
Clearly this ripoff product is gaining value by banking on Apple's look and feel. The fact that they put "Shuffle" in the name (a non-obvious name that only has value now that Apple has an iPod shuffle) and their ad rips Apple's ads off makes it worse.
I'm sure Apple Legal will have a response Monday morning. Like with the case of Future Power who ripped off the iMacs years ago, Apple needs to quelch the iPod ripoffs early and often. If someone wants to make a competing product, great, but market the product on its own merits, not trying to deceive customers.
mmmm. iPod souffle ..... (Score:5, Funny)
Is it any tastier than iPod Quiche? Will it collapse if you slam your Powerbook closed?
You botched that: (Score:2)
But the advertising is no equivalent (Score:2)
[Not that there aren't plenty of asian chicks who can...but the ones who can are mostly in North America]
Re:Great marketing for Apple (Score:2)
Re:No Apple FM.. (Score:3, Informative)
I assume they don't think it would help sell more iPods. When they see demand, if they see demand, they'll spend a year making it cool and release it at the 11th hour.
The company you ought to be talking to is Griffin. They were going to do an FM tuner for the 'pod, but dropped it because Apple changed the way the iPod remote worked.
Why Griffin couldn't have given their tuner its own controls, I don't know.
Re:No Apple FM.. (Score:3, Insightful)
I'm only half joking though. Where I live, there is no radio worth listening to (musically) unless your into corporate music (ClearChannel). Personally, a radio on my iPod would go unused.
Re:No Apple FM.. (Score:5, Insightful)
To keep the numbers simple and because I'm too lazy to look them up right now, let's say there are 10 million iPod owners. (I think that's pretty close.) Let's say that Apple has telephone numbers for half of them, because they bought their iPods from an Apple retail store on the online Apple store.
Apple picks a thousand of them and calls them up and asks them how they're enjoying their iPods. They follow up with a series of questions, one of which is, "Do you wish your iPod had a radio in it?" They note the answers. People who take the time to respond get a $10 gift certificate or something.
They go back and collate the answers, and discover that out of their statistically valid sample of 1,000 users, only 20 said that they wanted a radio in an iPod. That's only 2%, compared to the 85% who said they'd like their iPod to have a longer battery life or hold more songs or be cheaper. So when Apple makes their list of priorities, battery life, size and cost are up top and adding a radio is way, WAY down on the list.
But let's ignore that for a second. Let's assume, just for the sake of argument, that Apple has the opportunity to add a radio for zero cost and zero time. Let's say somebody waves a magic "radio" wand and there it is.
What do we know? We know that only 2% of iPod customers, on average, are interested in getting a radio, but that 85% of their customers wish the product were cheaper. What does that mean?
That means that a whole bunch of people are going to look at the new radio-equipped, same-priced iPod and think, "I don't want a stupid radio, but Apple's making me buy one! How much cheaper could this thing be if it didn't have the stupid radio in it?"
Even though, in our contrived example, the answer is "zero dollars cheaper," the damage has been done. The customers perceive that they're paying for something they don't want.
A device like an iPod, especially a cheap iPod, needs to be as stripped down as possible to give the customer the impression that he's getting pure value for his money. All it does is play prerecorded music, so every dollar you spend on it is going toward prerecorded music playback. You're not paying for a radio you'll never use.
And of course, because the market for a radio-equipped iPod is so small, the idea of manufacturing one version with a radio and one without is just absurd. They'd never sell enough of the radio-equipped iPods to cover the cost of designing, building, shipping, marketing and selling another model of iPod.
That's why Apple doesn't include a radio.
Re:Battery (Score:2, Informative)
From the LuxPro page:
Power Supply: Li-Ion rechargeable built-in battery (Charging via USB port from computer or power adapter)
Re:Intellectual property is evil (Score:5, Informative)
No one would cry 'foul' at this product, if it were functionally exactly like it is now, but didn't look just like an iPod shuffle, and wasn't packaged with Apple type adverts (dancing black silhouettes with white 'pods over a green background).
I agree that fighting competition with 'IP" instead of innovation is evil, but this thing isn't 'competition', it's impersonation.
Re:identical... (Score:3, Insightful)