Darth Cola writes " The Star Wars franchise has made George Lucas plenty rich. But his fortune is only a peice of a much bigger financial pie, one which Forbes.com estimates at just shy of $20 billion. They have a rundown of the Star Wars financial empire, and a market by market breakdown of where the money comes from." From the article: "It all started with a story treatment, handwritten in pencil on a few sheets of lined yellow legal paper. That's all that existed of the multibillion-dollar financial empire, now known as the Star Wars universe, when filmmaker George Lucas sat down in 1974 to write what, within three years, would be the biggest meteor to hit Hollywood since there's been a Hollywood."
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