OpenTV Like TiVo on Steroids 182
Davis Freeberg writes "Davis Freeberg and Thomas Hawk recently interviewed OpenTV about some of the more progressive programming that they are offering to viewers outside of North America. Specifically, they have created a PVR that allows users to not only choose from 4 - 8 video angles, but even more importantly consumers can choose what audio feed they would prefer. Recently they miked up some drunk hooligans during a rugby match in Austrailia and cable customers could choose which commentator they prefered.
Of course this functionality doesn't come without a cost. In exchange for interactive games, karaoke and multiple HDTV streams, they collect data on the viewing habits of their users and then digitally insert 30 second ads based upon the demographics of their customers. While I'm not sure if this is good or bad, I do believe that this will be the future of television advertising. While we haven't seen this type of a privacy policy introduced in the U.S. yet, I'm sure that the PVR industry has taken notice of the willingness of Aussies to give up privacy rights for the ability to time shift televison.
"
What's "progressive programming"? (Score:4, Funny)
Re:What's "progressive programming"? (Score:2)
Need to know... (Score:5, Funny)
Re:Need to know... (Score:1, Informative)
Re:Need to know... (Score:2)
Re:Need to know... (Score:2)
Re:Need to know... (Score:2, Funny)
Mate, if you line me up with a couple of cartons, munchies, a decent big screen and a comfy couch, you can have a live Aussie hooligan feed on whatever channel you want to tune in to...
Re:Need to know... (Score:2)
Currently, the Channel 9 feed via Foxtel Satellite gives me several seconds delay, between the commentary, and the action described happening on the screen.
I get told about what just happened, just before it happens - it's really surreal.
Isnt drunken Australian hooligan feed the default? (Score:3, Funny)
If not - I WANT A REFUND!
Re:Need to know... (Score:3, Interesting)
I like the idea (Score:3, Interesting)
Re:I like the idea (Score:4, Funny)
Re:I like the idea (Score:5, Funny)
Re:I like the idea (Score:2)
Go for it! (Score:3, Interesting)
Maybe it would stop me from receiving tampon and ED commercials.
Re:Go for it! (Score:5, Funny)
And when you have over yor girlfriends parrents, and try to explain why you keep getting all these S&M, and Viagra comercials.
oh wait, this is slashdot. I mean when your parents are over, and you get X-rated, kleanex, and hand lotion adds.
Re:Go for it! (Score:2)
I for one welcome... (Score:2, Funny)
Re:I for one welcome... (Score:1)
No Problem (Score:5, Interesting)
I see no harm in using that data to show ads that are relevant to the genre of programming I'm watching. To me, it seems better to advertise athletic gear and sports drinks during a football game than tampons and depends undergarments.
Context sensitive advertising seems to be the way to go as long as its not overly intrusive. They have a right to make money after all and if people aren't willing to pay with their dollars, then they'll have to pay with their eyeballs.
Re:No Problem (Score:3, Interesting)
You probably won't be seeing too many advertisements for tampons, but once they figure out you're male based on your viewing habits, I can easily see every other commercial being for Girls Gone Wild like they used to on late night Comedy Central (haven't watched in a while,
Re:No Problem (Score:2)
Re:No Problem (Score:3, Insightful)
Yes its a problem. (Score:4, Informative)
You must opt out of their direct-marketing and their "related business partners".
They are not only obtaining the right to feed you 30 second commercials they are obtaining the right to pass off your information to any company they deem to designate as "partner" or otherwise.
This is probably a never ending chain as each of their "partners" has their own privacy policies which could open you to even more unrelated companies.
I wouldn't be surprised if your information ends up on a spam list because of "partner" associations.
Two words
No thankyou.
http://www.foxtel.com.au/Privacy.htm [foxtel.com.au]
Re:No Problem (Score:2, Insightful)
DVB is Digital Video Broadcasting.
If you have cable your provider might know what you're watching, but satellite is strictly unidirectional (until you add a backchannel like a phone line).
End users don't "subscribe" to OpenTV. OpenTV provides middleware and interactive apps to cable and satellite providers.
-Peter
Re:No Problem (Score:2)
Unfathomable invasion of my privacy! (Score:2)
I'm paying good money for my cable company to tell me which vaginal cream is the best at fighting yeast invfection, and I'll be damned if PVR providers are going to take that away from me!
Creating the market (Score:3, Insightful)
Re:No Problem (Score:2, Interesting)
Re:No Problem (Score:3, Insightful)
Also, I REALLY hope you weren't serious about them having a right to make money. They have absolutely no such right, and if someone comes along that does it better than them (most likely by being less invasive), they DESERVE to b
Privacy or not, just don't buy the stuff advertise (Score:4, Interesting)
And here's a thought. Do "they" have the right to discriminate their commercial advertisements based on the individual they are broadcasting to? Could that be unfair because someone else is getting different television programming than you are, yet you are paying for the same service?
Re:Privacy or not, just don't buy the stuff advert (Score:2)
if you have to pay for a service , what exactly are the adverts for
Re:Privacy or not, just don't buy the stuff advert (Score:2)
Re:Privacy or not, just don't buy the stuff advert (Score:2)
Thanks for that, I was sitting there with my head spinning at the thought that someone would actually need this pointed out.
I wonder if a more-money-but-no-ads service would be feasible? My gut feeling is, feasible or no, people just wouldn't want to pay the extra premium.
Re:Privacy or not, just don't buy the stuff advert (Score:2, Interesting)
Of course, the TV executives didn't get the hint.
Re:Privacy or not, just don't buy the stuff advert (Score:2)
Saying isn't doing though — I'd like to see this actually implemented, but I wouldn't like to be the one to implement it, if you get my meaning.
Another problem are the technical aspects of providing both ad-supported and ad-free content, timing and so on would all go to pot. Switching to content-on-demand would semi-remedy this but we're already straying further from traditional TV, which as we've seen by the music industry's unreasonable royalty demands for online stores is not a great way of deali
Re:Privacy or not, just don't buy the stuff advert (Score:2)
About on-demand television, imagine this. If we had a box hooked up to our t.v., hooked up to the Internet, which we could choose to buy services, very specific ones, from a lot of providers. Then it would have a list of channels, with a list of shows in rotation for the channels. And about the advertisements, if there are any, those could include commercials even though it's on-demand. But they shouldn't get as specific as one's
Re:Privacy or not, just don't buy the stuff advert (Score:2)
Always possible, but as I said before there's a dignificant difference between on-demand media and scheduled media, and I think that's causing quite a few problems, since the internet/digital services are quite suited to the arguably superior one, and more traditional broadcast media is only suited to the other.
As for fixing winding speed, I don't think it's practical. I don't think it's practical because, particularly with digital media, it's the kind of thing that you need to specifically cripple the en
Re:Privacy or not, just don't buy the stuff advert (Score:2)
Re:Privacy or not, just don't buy the stuff advert (Score:2)
Now, as part of the package you subscribe to, the cable/satellite co includes certain channels - channels which require to show their own adverts to be able to break even/make profit.
Re:Privacy or not, just don't buy the stuff advert (Score:2)
As someone pointed out above that it would be more expensive if they didn't have adverts (which is fairly obvious) , but the fact is they are taking the piss
Terrestrial TV does not charge for access and generally in my experience has half the number of adverts
The probl
Re:Privacy or not, just don't buy the stuff advert (Score:2)
Cartoon Network's Adult Swim (ironically cartoons aimed at teens) pretty much has a 26 minutes with a short break inbetween I think, then a 4 minute break (commercials I mean) at the end. I think that works pretty well, but I don't know how much money they make.
Privacy Rights... or lack thereof. (Score:1)
However, since there is a lot of regulation in the States (v-chip, ratings, standards, and artifical monopolies), cable users may find themselves screwed; either get monitored or don't get cable... and I'm sure the Patriot Act would get its grip on TV too, now if you watch Cops & the hitlery channel, you can be s
Shift in television advertising (Score:4, Insightful)
I think we've already started to see a lot more product placement than we used to in current programs. If you watch a single episode of American Idol (if you do, I'm sorry) you will have seen the Coke glasses prominently displayed in front of each judge, and carefully sat back down so that the logo is always perfect aligned to the camera. It's one small example, but I think we'll see it taken to extremes soon.
I think the best example of cramming advertising down user's throats and avoiding the PVR problems is with sporting events. By nature, they're not susceptible to the problems of PVR since most viewers would prefer to watch them live instead of delayed, although the product placement in the stadiums is fantastic. With all of the billboards and the camera panning around during downtime, a lot of local businesses get their name out there. It will be interesting to see if a shift to product placement ousts these local businesses and we see more national companies bidding the price up on stadium billboards.
Just my $0.02.
Re:Shift in television advertising (Score:2, Interesting)
It's already happening in many stadiums. For example, if you ever go to a Cubs game at Wrigley field, You'll see a plain green panel on the wall behind and to the left (as seen from the pitcher's mound) of home plate. Very unobtrusive. If you watch the game on TV, though, that green panel shows up as billboard ads that change throughout
Re:Shift in television advertising (Score:3, Funny)
Watch Sienfield. They've based entire episodes on commericals (Kenny! Kenny! Come back Kenny!)
I think that at some point, we'll be able to tell our TV's that we are looking for, say, a new truck, and it will send us commercials for trucks and car dealers' offers. Of course, I'll tell the TV I'm really intrested in Victoria's Secret and Women's
Re:Shift in television advertising (Score:2)
Wow, you two examples have convinced me! Stadium names ARE the exact same thing as in feild billboards!
Re:Shift in television advertising (Score:2)
Cripes... (Score:3, Insightful)
Since you can timeshift (Score:2, Funny)
The end of TiVo (Score:5, Informative)
OpenTV is the NDS based system which powers the Sky+ system which our US Cousins (Brit here!) will shortly be being sold now that Mr. Murdoch has taken control of DirecTV. Sky in the UK were the marketing partner of TiVo and used the experience and knowledge gained to help develop the OpenTV platform to create Sky+ - shortly after they abandonned the TiVo exercise and left it to die.
I myself prefer TiVo over Sky+ since I have a lifetime subscription and TiVo offers much greater flexibility but I can see the time coming where TiVo are forced to offer their patents to NDS and Sky+ and its Italian, Australian and American derivatives starts to offer the same ease of use and intelligence that I have had for the last 6 years.
Re:The end of TiVo (Score:2)
Re:The end of TiVo (Score:2)
Sky are producing a system which will output certain HD contact only over HDMI or HDCP enabled DVI connections and not over analogue component.
As more and more content providers request these restrictions TiVo will be left as a niche for Cable and FTA in the US only and will most likely never return to the UK
Re:The end of TiVo (Score:2)
Re:The end of TiVo (Score:2)
The original post stands however as it doesn't matter who provides the technology when broadcasters are integrating their own systems to the exclusion of other open systems.
Australians' Standards of Privacy. (Score:1)
You can't get a more "McDonnell Douglas'ed"/"Carlyle Group-ified" nation than Australia. As a nation, it leads the way for the idealization of globalist technology
Say it isn't so! (Score:2)
Re:Australians' Standards of Privacy. (Score:1)
And the irony is the myth of the routing tooting rough as guts independent outback Aussie. They do exist but are a rare as hens teeth. Real Aussies live in cities on the coast in overpriced factory farmed units being bullied by their girlfriends/mothers (the terms are *really* interchangeable here).
They want to be told how independent and bloody minded they are, they don't actually want to *be* it - that requires effort, and the Aussie media caters to them admirably.
mod that one "right on" (Score:2)
Re:mod that one "right on" (Score:2)
Re:mod that one "right on" (Score:2)
Demographic collection (Score:5, Interesting)
Using my demographics to give me more ads for computers, sci-fi shows, and other things that match my interest is a better use of my time than commercials for Massingil's latest lemon-scented douche.
Using my demongraphic information to increase my car insurance rates, on the other hand, would not make me happy.
Re:Demographic collection (Score:2)
What? You thought they were doing this for YOUR benefit?
Re:Demographic collection (Score:2)
Re:Demographic collection (Score:2)
So if we can agree that those businesses that collect this info will abuse it the way they always have, then we can agree that collecting this info is bad until we get some serious regulation to protect us.
Since those businesses have more money than us to give to our representatives we will never see sufficient regulation until info collection and data mining loses its profitabil
Re:Demographic collection (Score:2)
multiple angles? (Score:4, Interesting)
Re:multiple angles? (Score:2)
It works in Sport as you can choose to do specific things, for instance during the BBCs coverage of Wimbledon you had a choice of 6 different matches, and a similar choice at the Open. On Sky Sports you get a choice of several different camera angles, touchline, behind the goal, focused on a player etc, as well as several audio lines. Its interesting stuff and is used a bit, when it will really come of age is when its properly PVR'ed and you can cut your own replay scene o
drum corps! (Score:2)
Re:drum corps! (Score:2)
Innovation== Dead (Score:4, Insightful)
What are my justifications for this comment of mine, you say? Alright. Remember Replay TV? They introduced the Commercial Advance; This technology was one which would AUTOMATICALLY detect commercial breaks for you & skip them, AUTOMATICALLY!! No more lame 30-second skip 'easter egg' of TiVo. They had Internet Video Sharing. They had absolutely best home networking for DVRs. These were the innovations which were really revolutionary in the DVR biz. Then MPAA sued the pants off Replay TV & forced them into bankuruptcy.
For all the TiVo fans out there, compare the features of Replay TV & TiVo. See. MPAA has killed innovation in the industry. Nobody wants to innovate something new in the DVR industry. Thats the reason all the DVR offerings from cable/sat providers as well as pioneers Replay & TiVo have basically stopped doing any substantial innovation.
Sad.
Re:Innovation== Dead (Score:2)
No doubt that the MPAA helped in Replay's demise, but pricing their units with the subscription fee built in was a stupid move and probably hurt them even more. Not many people were willing to shell out $600+ for a "digital VCR" (Yes, we all know what DVRs can do now, but back then it was just an expensive box for recording shows digitally, and most people were happy with they $89 Bestbuy VCR)
OTOH, Tivo priced out the service fee s
Re:Innovation== Dead (Score:2)
I have seen ReplayTVs for as little as $50, and the monthly fee is $15 for the first unit. At this price you would think that people would snap them up. The reason they don't? The MPAA scared Denon into removing the commercial advance and internet show sharing features. That's right. The current 5500 series
Re:Innovation== Dead (Score:2)
It's a trade (Score:2)
Isn't this the same place where it's illegal to rip a cd to mp3 or to copy it an iPod? Of course they are willing to give up privacy in exchange for more rights to do what they want with the content.
Re:It's a trade (Score:2)
Yep, according to the FTA we signed with the US we have to "harmonise" our IP laws with the US versions. Nearly everyone here thinks the FTA was all about sugar farmers.
I wonder if George realises Johnny comes from the "Liberal Party".
Are they going to start ... (Score:1)
20 channels= 1 hour worthy television per day (Score:2)
BBC Multi-Audio (Score:2)
prior art (Score:2)
NOT TiVo on steroids (Score:5, Insightful)
Thisis more like TiVo after an experiment went wrong and it was mutated by gamma radiation before it killed all the scientists and escaped from the lab. I mean, look at the focus - straight from the source,
our real customers, in most cases are network operators, in the context of deals between network operators and programmers or advertisers we can certainly provide services, but we're clear who the primary customer is.
They admit they don't really give a rats ass about the people with the remote, except how they can serve their eyeballs up as a product for their "real customers". That said, in a perfect world, the multiple audio options would be nice for certain programming like football. Being able to choose your commentators would be a welcome change. Anyone who has suffered through a national College FB feed where the commentators are clearly against your team (Brent Mussberger calling any Virginia Tech game, for example) or any game where the commentator just annoys the hell out of you (John Madden for football, Dick Vitale for basketball) would realize the value in this feature. Multiple camera angles would be minimally useful, unless I could get multiple feeds of the same game, and had enough screen to watch them all.
Commentary (Score:3, Funny)
austrsomething (Score:2)
Invasion of privacy (Score:3, Insightful)
The ads that are shown on your TV will reflect who you are, and what you watch when you are alone in the privacy of your own home. That might not be the image you want your friends or family to see when they come over to see a football match.
Taking it to the extreme; If you watch a lot of porn when you are alone, having the TV show you ads for the newest adult movies when your girfriend uses your TV might *not* be desirable.
(The above is of course a hyperbole - advertising adult movies is probably illegal almost everywhere)
Willingness of Aussies? (Score:2)
When can I look forward to a slashdot submission including the line; ".. beer companies should be taking notice of the North American tendancy to drink piss poor beer and act like a jackass"
Nobody down here has willingly given up a damn thing. Privacy is still invaded by sneaky bastards with legislation or smoke & mirrors (or often both).
We don't give up anything easily, so please don't fee
First Lobby Post (Score:2)
"give up privacy rights"? (Score:2, Insightful)
You cannot give up a right. That's what makes it a right. Rights are inherent, innate, inborn, and inseperable. They can be suppressed, ignored, and trampled on, but not given up. Only priviledges can be given up or traded away.
The Aussies are not giving up their privacy rights. They are giving up their privacy. They can reclaim their rights any time they have
Australia would be lucky to get a TiVo (Score:4, Informative)
That said, the choices when it comes to PVRs in Australia is horrible.
Choice? What choice? The first real one the Australian public has seen is 'Foxtel IQ' [foxteliq.tv] which was released early this year. This happens to also be the device they mention in this article.
Ask an Australian last year what a PVR was, and they would have no idea. Hell, ask them this year, and they probably still have no idea (even after Foxtel's fairly large advertising campagines).
Some of us, didn't take this entire situation sitting down, and stated importing TiVos. Thus, OzTiVo [tuhs.org] was born. For the first time, it allowed Australians experience a true PVR. although, few people then, and even now, actually know about it.
The Foxtel IQ box fails when put up against an imported TiVo in every way, except one: It can record two shows at once. Other then that, it's all bad. The sad fact is, the general public has no idea how badly they are being ripped off. It will cost you $500 for 'Foxtel IQ', which Foxtel remains ownership of, if you disconnect, they take the box back.
Their versions of 'season passes' has many problems, and often doesn't work - They have nothing like 'wish lists', they don't have TV guide data for the vast majority of free-to-air stations and it's full of copy-protection among other rubbish. Not to mention the bad UI...
I feel bad knowing how good a TiVo is, and how many people still continue to buy Foxtel IQ. It is *not* good.
Give me a TiVo any day.
Re:Australia would be lucky to get a TiVo (Score:2)
If you use a Tivo in Australia then you are using illegally copied and illegally modified software. It's morally no different to using pirated copies of Windows or burnt copies of video games.
Re:Australia would be lucky to get a TiVo (Score:2)
and only because there is currently no legal way to use either of them in Australia, because in all the "harmonising" with US copyright law, we get all the DMCA type crap and none of the fair use rights that Americans enjoy, because ARIA et al want it both ways.
Having said that, the police do not waste time here breaking down people's doors because they taped the footy off the TV or made a copy of their Crowded House CD to listen to in the car.
It's morally
Re:Australia would be lucky to get a TiVo (Score:2)
Tough. That's the "rationale" the OzTivo users use to justify their behaviour to themselves, but they're delusional. They're copying Tivo's software without permission, modifying the software to get Australian guide data (thus circumventing Tivo's subscription business model), and using Tivo's software without a valid license. Whiny excuses like "but Tivo doesn't sell in Australia and I reaaalllly want to use their sof
On steroids? (Score:2)
wrong idea (Score:2)
Please show me only "G or PG rated" commercials (at least while my kids are watching) regardless of the program that I am watching).
It is erroneous to assume that because somebody likes sports, that automatically means they would, as Jeff Foxwor
Steroids? (Score:2, Funny)
Rafael Palmeiro
flip it around (Score:2, Interesting)
Multiple Viewing Angles (Score:3, Funny)
Marketing obfuscation (Score:2, Informative)
Although OpenTV does make the most widely used (and arguably the best current) STB middleware operating system their new PVR 2.0 extension is failng to make headway against NDS's earlier and more widely adopted XTV software and this article manages to obscure that fact magnificently.
OpenTV middleware is indeed used in both the
pfffffft... privacy (Score:2)
Re:The advertising solution is simple.... (Score:4, Insightful)
Re:What I would like to see (Score:2)
My TV remote already has a red button for that. It's labeled "POWER".