At the recent adult entertainment awards, host Greg Fitzsimmons highlighted the deep relationship between the internet and pornography stating "'The Internet was completely funded by porn,' he said [...] And if it wasn't for the Internet, he added, 'you guys would be completely out of business.' The audience, packed with porn actors and adult entertainment moguls like Jenna Jameson and Larry Flynt, roared with laughter." Now it appears that the adult entertainment industry has chosen to ante up in the DRM battle as well. Some companies have chosen to take sides, like Digital Playground who will be supporting Sony's Blu-Ray. Others, like Vivid Entertainment, seem to think that the answer is diversity and will be supporting both Blu-Ray and HD-DVD.