Zune Sales Not So Bad After All 366
pyrbrand writes "Despite the iFanboy jabber that Zune sales were horrific, CNN has a story to the contrary. Turns out Zune was the #2 Digital Audio player in its first week of sales. Not a bad start for the challenger to the iPod throne. As others have pointed out the Amazon sales rank may have been thrown off by Zune sales being divided between the three colors."
divided sales (Score:5, Insightful)
Re:divided sales (Score:5, Informative)
Re:divided sales (Score:5, Insightful)
Yes, but this isn't the main way in how the report was misleading. The main problem is that TFA mentions (according to one analysis) 2nd place for the Zune, with 9% of the market, which places it before SanDisk and after Apple. Yet no numbers are given for Sandisk or Apple. For all we know, the numbers are 70% Apple, 9% Zune, 8.99% SanDisk. According to the other analysis, Zune had 7%, putting it behind SanDisk, which supports the theory that their market shares are very close.
In addition, we don't know who the 7-9% was taken out of. If all of it came out of Apple's share, that is one thing, but if it came out of Microsoft's former PlaysForSure partners, mainly SanDisk, then it is another. TFA simply does not go into any detail here.
So, TFA has nothing to dispute the theory, mentioned many times in the past on Slashdot, that the Zune will indeed be a 'killer', but mainly a PlaysForSure-killer, not an iPod-killer. On the contrary, that theory seems to be partially borne out by TFA and the blanks it doesn't fill in.
IMO, in the short term the non-iPod market will be much simpler to encroach on than the iPod one. Yet, given time and Microsoft's endless pockets, we eventually see a change in the long run.
Re:divided sales (Score:4, Informative)
You're close. According to this Seattle PI article [nwsource.com], in unit sales it was iPod 63%, Zune 9%. In dollar share, it was iPod 72%, Zune 13%. No numbers are given for Sandisk.
Re:divided sales (Score:5, Informative)
In fact, when I posted this comment there were 10 iPod moddels in the overall top 25 (not just electronics) and no Zune. Certainly this changes regularly, but come on... There are even 2 other players in that first page list. The black Zune doesn't even show up until the third page (63). You have to look up the others directly...
Brown 285, and White 484
http://slashdot.org/comments.pl?sid=209024&op=Rep
The real story here is that someone is buying the brown one.
But seriously, maybe it's selling well, but only if you count the first day sales (and not too many more days) does it compete with an iPod.
Re:divided sales (Score:5, Funny)
http://www.amazon.com/gp/bestsellers/electronics/
Re:divided sales (Score:5, Funny)
Camoflage when the drop down an airliner's toilet?
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"The real story here is that someone is buying the brown one. ;P"
Camoflage when the drop down an airliner's toilet?
Nice reference, and heres that story again
http://forums.worldofwarcraft.com/thread.html;jses sionid=32DA4C09BEB07855088A6F20EBB8C4DE?topicId=11 211166&sid=1 [worldofwarcraft.com]
Re:divided sales (Score:5, Insightful)
Also, that's just one company's data. The article goes on to say, "Another research agency, Current Analysis, reported a somewhat similar sales reading during the same week. For the same week ending November 18, 2006, the Zune took 7 percent of the MP3 player market, falling behind both Apple and Sandisk.". So other statistics suggest that the Zune may only have been able to hit the #3 spot in the first week of sales. Again, this is going up against models that have been out for some time.
But the really important thing to keep in mind is who we're dealing with and their original goal. These would be good sales for a new company, but for an established behemoth with the clout of Microsoft, and given their goal of producing an "iPod killer", this is a pretty lame showing. If anybody is being fanboyish here, it's people who are saying that not doing quite as horrifically awful as people predicted is some kind of victory for Microsoft. Not to say that you can count Microsoft out; they'll doubtless release improved versions. But first impressions count for a lot, as Apple learned that the hard way with Newton. Although Apple eventually produced a good PDA, the Newton never recovered from the bad press and bad reviews that the initial, not-ready-for-prime-time models received.
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I don't think the Zune is a particularly good device (FYI, I don't own any MP3 player and think the iPod is overprices) but I'd atleast have thought the fanboys and gadget freaks would have put it firmly at #1 for the first week. Just like any new product in this market by a well-known vendor tends to do.
Having it launch at #2, or perhaps even worse, seems like the first nail in it's coffin.
MS will have to take some drastic measures, like loosening DRM and making wireless useful or per
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Not an ipod fanboy or anything, but sales just isn't true. Second place with 7% is behind the first place ipod with 70%+. Not sure how that stacks up well against the ipod.
Quality is of course debatable. I own an ipod and it works well for me. I've only played with the zune in the stores and the wheel on the front felt cheap and flimsy to me. Now that could have been b/c it was a displa
Re:divided sales (Score:5, Insightful)
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As the saying goes... (Score:4, Funny)
Re:As the saying goes... (Score:5, Funny)
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"Hey, suck on this squirt !"
I thought I would point out (Score:5, Interesting)
Thanks! I can finally pirate my records! (Score:4, Insightful)
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Re:Thanks! I can finally pirate my records! (Score:5, Funny)
You know, the "throw your hands in the air" type who mixes, scratches, and crossfades?
Not the one who spun "The Chicken Dance" at your cousin's wedding.
Damn! You had to remind me. (Score:2, Interesting)
No cd ever sounded as good to me as an lp and it makes me sick that I was so stupid as to part with them. I'll bet the guy that bought them is still pretty happy with his purchase though.
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The problem with people not liking the CD sound is that of education: During your whole childhood you had the HiFi LP as the right sound. Now something with a different characteristic comes out (more dynamic, higher frequencies), and of course this sounds "
Bad Coding (Score:4, Funny)
How many people do you think falls into the category of being over 50 but not 40?
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Re:I thought I would point out (Score:5, Funny)
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Re:I thought I would point out (Score:5, Insightful)
MUCH warmer.
"Warmer" is a code word for "distorted". You may like the effect of the distortion -- but it's still distortion, and not the way the sound is intended to be heard. See also: tube amps.
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Doesn't it depend on the sound engineer doesn't it? If you're talking about a sound engineer in the 60's or 70's they were intending the music to be heard on vinyl, and would compensate for that. So it was intended to be heard on vinyl. A sound engineer today would be intending stuff to be heard on CDs, so the vinyl version wouldn't be how it was intended to be heard. Now some albums from the 60's and 70's have been remastered, in which case (depending on the skills of the people doing the remastering) th
Re:I thought I would point out (Score:4, Informative)
Light reading for when you wish to learn more and stop babbling stupid stuff: Nyquist-Shannon sampling theorem [wikipedia.org]. When reading, keep in mind that it is a theorem, not a theory. For all practical matters, it is mathematically proven, and states that: "Exact reconstruction of a continuous-time baseband signal from its samples is possible if the signal is band limited and the sampling frequency is greater than twice the signal bandwidth."
I'll add it is not only possible, but in practice extremely easy for the [0-20Khz] range, given the current state of electronics.
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Proper care is essential. I clean them before each use with bleach and steel wool, then tumble dry on low.
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No matter how you put it... (Score:4, Insightful)
That's the nature of statistics.
And fanboys.
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That's the nature of statistics.
And fanboys.
Theres lies, damn lies and fanboys.
I like it.
What other competition? (Score:4, Insightful)
It didn't (Score:5, Informative)
I don't know why people want it to fail so badly.. (Score:2, Insightful)
Re:I don't know why people want it to fail so badl (Score:2, Insightful)
Re:I don't know why people want it to fail so badl (Score:3, Insightful)
I suppose if your talking DRM only then you are correct. Apple holds a monopoly on the idiocy of DRM in digital music stores and players. But the last thing we need is another player with competing DRM, we need to get rid of DRM altogether.
The market for MP3 players is highly competitive, Zune brings nothing new to the market and is simply a Microsoft me too product. It will make no difference in fair use for music consumers and
Re:I don't know why people want it to fail so badl (Score:5, Insightful)
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One good reason why it's a dumb idea for others to pay it is because (take the iPod for example) other devices can be used as external drives.
If I were to use an iPod as a portable drive for my camera, should I have to pay a royalty for that?
Re:I don't know why people want it to fail so badl (Score:5, Insightful)
And for the sake of Devil's Advocate, you should (by the industry's logic) be forced to pay a royalty for using your iPod as a portable drive for your camera. Not for the music, but for the painfully high chance that you've snapped a shot that included something copyrighted... basically anything with a backdrop other than a landscape (ads plastered everywhere, any branded products, etc). Just like the painfully high chance you infringed copyright of (not stole... they still have their copy!) music, right?
Don't get me wrong. The idea sucks, and is downright offensive to almost everyone who actually buys music. But a piracy tax on iPods DOES make more sense than blank media taxes, simply due to intended use. As far as I'm concerned, Apple shouldn't have to pay them a cent as long as they keep the "Don't steal music." sticker on the front (nor should any other brand). As far as I'm concerned, such a tax legitimizes piracy - a Slashdot post I read earlier today indicated that this logic held up in Canadian court. I'd be all for the idea if I didn't know that the logic couldn't possibly hold up in a court system as screwed up as our (US) own.
Re:I don't know why people want it to fail so badl (Score:4, Insightful)
I might give it some credence, but we all know it won't. They want it both ways.
Maxim
Re:I don't know why people want it to fail so badl (Score:5, Insightful)
See the related
And no, I don't like DRM'd crap, but I do like our environment better, and don't care to pollute it with more CDs that I'm just going to rip. Would I rather just because to get plain MP3s. Yeah, but that isn't going to happen anytime soon. From personal experience, Apple's DRM is pretty decent, and only got in the way once, where I had to deauthorize all my computers.
So in this case, competition actually isn't looking good for consumer's rights, primarily because most consumers buying these things aren't well informed.
Re:I don't know why people want it to fail so badl (Score:5, Insightful)
Microsoft didn't "cave" to Universal. To "cave" implies resistance. Microsoft and Universal have always been on the same page.
Re:I don't know why people want it to fail so badl (Score:2)
Say I'm an artist. I put my own music on my Zune. Then I beam it to someone else's Zune (squirt just sounds dumb). By Microsoft's reckoning, that person can only listen 3 days or 3 plays. Whichever comes first. What gives Microsoft the right to determine the conditions under which I get to distribute my music?
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Re:I don't know why people want it to fail so badl (Score:5, Insightful)
How you can compare the DRM infested Zune with ODF is beyond me. One is an open document specification that could enable people on different OS, hardware, or software to exchange files, the other is a closed platform music player with DRM so restrictive that your entire music collection can auto-delete itself because you forgot to pay your monthly bill...
Apple has real competition already (Score:5, Insightful)
What has the Zune brought that's new? WiFi sharing that is so limited it does not exist, and the standard now that EVERY MP3 player going forward will be pressed by labels to pay a small fee just for the right to exist! Has the existance of the Zune REALLY improved the market in any way?
Competition is great, but Microsoft left the door wide open for the RIAA to get a foot in. For that alone they deserve endless scorn and market failure.
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But watch out for Samsung, though. Their newly-released YP-T9 series portable m
The #1 reason to hate the Zune (Score:5, Insightful)
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Because it's crippled with DRM, it doesn't "play for sure" and there's no love lost for MS in general.
We need a serious challenger to Apple for no other reason than to force them to cross that final frontier - playing nicely with everyone else (i.e., not forcing their product chain down our throats with restrictive DRM).
THE ZUNE'S DRM IS WORSE THAN MICROSOFTS! If the Zune actually did well, you would see the opposite of what you are hoping for.
Re:I don't know why people want it to fail so badl (Score:5, Insightful)
As other have pointed out one billion times, Apple doesn't force restrictive DRM on anyone. You can use your iTunes and iPod without one illegal, low quality, DRM'd file.
Not one. I can buy 1000 CD's from my local music store, RIP them, and have iTunes synch them to my iPod und DRM'd, legally (unlike the Zune's software counterpart).
If you wish to purchase songs legally for download via the internets, iTunes not only has a far more sane DRM scheme than almost all others, but I've never fealt restricted by it. Not one bit. I can burn CD's, copy them to other computers (5 a year... do you need to reasonably have them on more?), and can even RIP those burned CD's to produce non-DRM'd iTunes purchased songs.
I have no idea why people still claim this.
Re:I don't know why people want it to fail so badl (Score:5, Informative)
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Returns (Score:5, Insightful)
Raises the question (Score:5, Insightful)
IMO, it isn't exactly fair to compare "Zune" with "ALL of the iPods".
The Zune targets one small slice of territory that Apple has already staked out.
Not there yet (Score:5, Insightful)
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I'd really like AM radio on it. I have no need for FM radio, since my ipod already has music on it. It doesn't however, have news.
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In marketing they call this differentiation. Differentiation is important to gain market share. Differentiation is the modification of a product to make it more attractive to the target market. Microsoft does not want the Zune to appear like the Ipod to people, they want it to seem as unique as possible (while still appealing to the same market).
In my opinion they have done a decent job of differentiation base on the marketing mix: price, promotion, prod
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Oh, and WM Smartphones are still crap. Only groups that consider them c
It's a difference maker alright -WiFi Audio Sizzle (Score:5, Interesting)
Who's the "fanboy"? (Score:5, Insightful)
Did anybody else stop reading after that?
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Retail Only (Score:5, Insightful)
Considering the initial curiosity factor and Microsoft employees, I would have expected the initial uptake to have a bigger impact than even this. If they are starting at this low of a baseline... lets just say Creative and SanDisk probably don't have much to worry about.
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Since the numbers are from big box retailers only, they are pretty skewed. No online (no store.apple.com, Amazon, etc), probably not Apple's retail stores either.
This is not true. NPD tracks a number of online retailers (including Amazon.com) as well as many smaller retailers.
Here is a report from Adobe on NPD numbers. Note: This report is about software sales, but the NPD Techworld division handles Consumer Electronics sales so the vendor list should be similar: http://www.adobe.com/macromedia/ir/macr/whitepaper s/npd_pos.pdf [adobe.com]
The most significant issue with NPD numbers is that they do not include WalMart (NPD estimates WalMart numbers instead)
I personally don't care (Score:5, Insightful)
Wait, huh? Oh crap, I forgot. Microsoft's "we'll-pay-you-an-'all-our-users-are-thieves'-tax
Damn...
irrelevant (Score:4, Insightful)
Certainly there was some base of people who wanted (some later to be usefull) wi-fi plus an FM receiver plus video at that price point. Microsoft advertized enough that these people knew about it, so they got it when they first had their chance. That group of people, however, is not particularly related to digital music player buyers as a whole, as it is only continuous purchases over its life span that will be untimately meaningful. Furthermore, this week was singled out from the Zune being the only new thing on the market. That they only got second when they were the only new thing around--for over a month or something?--is actually rather sad.
A more representative week would be, say, the week after Thanksgiving, which shows a lot about retail buying habits (and is a significant percentage of such).
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#2 First Week != #2 overall (Score:4, Insightful)
#2! (Score:2)
How appropriate for a brown music player that reviewers have advised people to "avoid". More appropriate is the speed with which sales fell to 20th and worse. [slashdot.org] Zune is a turd boosted only by enormous hype. It lasted a day or so then died. The only way Zune sales are going anywhere is if Microsoft buys their own production for the next few months. Given how M$ has stabbed all of their previous music partners in the back, the whole industry should hate it. This player has less hope of success than Dell's
Amazon sales figures DID match (Score:4, Informative)
So the article is only telling us what we already knew from reviewing Amazon sales - sales were good the first week, when the media blitz worked but before word of mouth cooled opinion.
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Its all downhill from the first week. (Score:3, Insightful)
Never a doubt that Zune would be number 2 (Score:5, Funny)
Zune not advertised as MS product? (Score:5, Interesting)
another Microsoft INNOVATION (Score:2)
MS blew it (Score:3, Insightful)
Apple wasn't the first out to market with an mp3 player but unlike MS they did their research. Every new generation of Ipod gets better its interface is extremely easy to learn and use. Itunes is not bad and I went out and bought 5th gen video ipod just because of how easy it is to subscribe to podcasts (G4, SG, etc) and ease of keeping everything in sync.
I purchased the very second mp3 player that became commercially available in USA - Diamond Rio PMP300 in 1998 and Creative Lab's Nomad ][ a little bit later. Both were not great and the first suffered from slow transfer speed and second from just-ok interface but at least both products worked out of the box and I didn't have to wait a year for some feature that was promised to start working - NO wireless sync with PC(even my old motorola e680i phone can do this via bluetooth), crippled song "sharing" and no Vista support YET even though Vista is shipping in a month to PC manufacturers. Very rushed - feels like a pot-luck dinner.
Finally, I think MS blew it because they are a software company first and they couldn't even write (OR STEAL) something decent. They only had 10 year to sit there and watch everyone else do it. I feel bad for Toshiba, they didn't really need this.
I guess they didn't learn from Panasonic's 3DO fiasco where Trip Hawking tricked them into giving his company $100 million to blow on a video game system that didn't sell well.
Famous flameouts in tech history: (Score:2)
Daikatana
PC Jr.
The Mac TV
The Performa 52xx/62xx series of Macs
Windows Millenium Edition, aka WindowsME
and...
Zune.
'Nuff said.
You missed Bob! (Score:2)
Waiting for the T-Shirt (Score:3, Funny)
For all you fanboys... (Score:2)
A new tag suggestion - "zuneral" (Score:3, Insightful)
I wouldn't worry... (Score:2)
The single main thing about the FSF's unreasoning, foetal position terror of DRM that has always irked me is that they don't give Joe Six-Pack enough credit. Yes,
The favourite recipe of talentless journalists (Score:3, Insightful)
lol (Score:4, Insightful)
You mean, like the iPod sales being divided between 14 or so models and colours?
Yes, the zune's initial week was fairly good. If you read just a little further on any mainstream press article, however, you'll see that the total failure was attributed not to first week sales, but to the fact that after all the fanboys and easy-to-fool idiots had bought one, sales dropped to almost nothing. The same Amazon sales rank that was #2 in the first week was #13 in the second if I recall correctly. Right now, it's #60 [amazon.com], which definitely qualifies as "abysmal". The 4 GB silver nano [amazon.com], the lowest listed iPod model, beats it jumping on one leg with both hands tied behind its back (rank #15).
Sorry, MS fanboy, zune is as dead as a doornail and twice as hard to sell.
Reports be damned (Score:4, Informative)
Re:What can brown do for you (Score:4, Informative)
Oh please. If I'm buying a music player, there are a few considerations:
Does it sound good?
Is it easy to navigate?
Can I transfer music realtively easily?
I don't give a tiny rats ass whether it's Linux or MS or Apple or some other dude. I don't care. And the unwashed masses buying these things care even less than I do.
Re:What can brown do for you (Score:4, Funny)
As long as it comes with BASH. Navigation made simple and intuitive.
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Hypocrite (Score:5, Informative)
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By continuing to advertise the iPod, its customers will be thinking about iPods instead of something from Microsoft.
Remember that your mom probably doesn't even know what a Zune is.
The Secret Failures of Microsoft [roughlydrafted.com]
The big corporations partering with Microsoft suggest that the company knows what it's doing, but real the secret is that Microsoft hasn't ever earned significant profits in the consumer hardware business. Here's why DRM is the least of the Zun
Re:I bet the don't look at the Apple retail stores (Score:4, Funny)
I doubt it (Score:3, Informative)
Not likely. Despite the title of the article, go take a look at the actual sales rank of the MS-Zune players on Amazon. The black is #52, the rest are significantly below that (greater than 250). Sansa has a player in the top 10, and a 2nd one at number 11, Creative has a player in the top 20, Sansa has a couple more scattered around the top 100. Apple has players everywhere on this list. Everywhere.
Again, I urge folks to look at the