Pro Gaming Network Television Coverage Begins Sunday 92
The New York Times has an article on a first for pro gamers: network television coverage of a match. Sunday at noon EDT CBS Sports will be airing coverage of the World Series of Videogames. Events will include Guitar Hero II, Fight Night and World of Warcraft 3v3 Arena combat. The article explores some of the challenges of making gaming understandable on television: "The dollars are already quite mainstream. Americans bought about $13 billion worth of video game systems and software last year, more than they spent at the film box office (around $10 billion). Advertisers for Sunday's broadcast include KFC, Intel and the Marines. But for gaming to make it as a major-network TV sport, the big hurdle will be translating a medium that is by its nature meant to be experienced firsthand into a compelling hands-off spectator experience. It is a task that in some ways is no less daunting than that of the early baseball television producers who eventually realized that a camera way out in center field would provide the best view of pitches." Update: 07/28 23:19 GMT by Z : Fixed day of the weekend the show is on.
Demographics? (Score:3, Funny)
My first thought when I looked at the article was "What the heck is this doing on CBS!?!" Sure, its wonderful that they're trying to mainstream the competitive side of video games and that the event involves a variety of games (with a noticeable absence of an RTS). But, why in the name of Tassadar are they running this on CBS?
Let's see . . . CBS is best known for its half-dozen procedural crime dramas, an investigative news magazine whose trademark is a device many video gamer players have never seen in real life (a mechanical stop watch), and for being partnered with AOL: your parents' internet. The target demographic for CBS is upper-middle-class 40+ professionals who are getting ready to bury their parents. Ever watch CBS in the morning (The Price is Right, Sunday Morning)? Count how many commercials they run for life insurance, death insurance, investment/retirement firms, and luxury cars. Oh, and Country Music, we can't forget how much CBS loves the soundtrack of the heartland.
Running a video game competition on CBS is like running something educational on FOX. And, no, Are You Smarter than a Fifth Grader does not count. And I just can't wait for the running commentary.
"Wow Jane, video games have really come a long way since Pac-Man and Pong!"
"I agree Scott. Hey, do you think the winners will get their prize money in quarters?"