Bruce Schneier has a story at Wired about his observations from the recent RSA conference. He noticed that the 350+ vendors who attended the conference were having difficulties selling their products or even communicating with potential buyers. Schneier suggests that the complexity of the security industry is forcing it away from end-users and into the hands of companies who can bundle it with the products that need it. Quoting: "When something becomes infrastructure -- power, water, cleaning service, tax preparation -- customers care less about details and more about results. Technological innovations become something the infrastructure providers pay attention to, and they package it for their customers. No one wants to buy security. They want to buy something truly useful -- database management systems, Web 2.0 collaboration tools, a company-wide network -- and they want it to be secure. They don't want to have to become IT security experts. They don't want to have to go to the RSA Conference."
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