from the head-in-the-clouds-or-perhaps-some-other-orifice dept.
Ian Lamont writes "The Industry Standard reports that Dell is trying to trademark the term cloud computing. The phrase entered the tech lexicon years ago, but Dell's application (serial number 77139082) was made in early 2007 to the US Patent and Trademark Office, apparently in connection with data center products and services that it was promoting around that time. A quick search of Google News indicates that Dell itself did not use the term in press releases or discussions with indexed English-language media sources from 1996 to 2006. Dell is not the first company to attempt to trademark this term: The Standard notes that NetCentric, a company that provided 'carrier-class Internet fax technology,' also gave it a shot in the late 1990s, but was rejected."
Take your work seriously but never take yourself seriously; and do not
take what happens either to yourself or your work seriously.
-- Booth Tarkington