theodp writes "Facebook and Twitter have made student athletes more accessible than ever, but Tweets that catch the watchful eye of the NCAA could be all that's needed to bring down a successful college athletic program. Among the allegations leveled against the Univ. of North Carolina by the NCAA is a failure to 'adequately and consistently monitor social networking activity,' which the NCAA argues would have caused the school to detect other violations sooner than they did. To cope with the daunting task of monitoring hundreds of accounts on a daily basis, some sports programs are turning to software like UDiligence, while others are opting for a simpler approach, such as having a coach frequently check on posts from the team's players."
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