Barence writes "Wolfram Research has launched its own document format, which it claims is 'as everyday as a document, but as interactive as an app.' The Computational Document Format (CDF) allows authors to embed interactive charts, diagrams and graphics into their documents, allowing readers to adjust variables to see how increasing a price affects profits, for example, or display different segments of a brain scan. Wolfram aims to make the format easy enough for non-programmers to use, based on the linguistic commands used in its search engine. '[Currently] anyone who can make an Excel macro should easily be able to make interactivity for CDF,' said Conrad Wolfram. 'Where I'd like to get is that anyone who can make an Excel chart can make interactivity in CDFs.'"